Healthcare, Science & Education - Presentation by Jessica Federer, Head of Digital Development of Bayer at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.

1. Digital Life Sciences
Jessica Federer
Head of Digital Development at Bayer, June 2016

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. Bayer: Science For A Better Life
Innovation through collaboration
• Jessica Federer – Bayer AG • June 2016Page 2
At Bayer, we develop new molecules for use in
innovative products and solutions to improve
the health of humans, animals and plants.
We are using new digital propositions to
increase the effectiveness in everything we
do and to realize societal benefits in
the area of Life Science.

4. Data
Donation
Power
of Data
Robotics
Disruptive
Entrepreneurship
Computational
Life Sciences
IoT / IoE
Genome
Editing
Sensors
Machine
Learning
Digitalization becomes the
label for connectivity, new business
models and products, a new way to
interact with customers within value
generating and agile ecosystems.
• Jessica Federer – Bayer AG • June 2016Page 3
“
”
An unprecedented set of disruptive enablers

5. Strategic approach for digital transformation across the organization
Bayer’s Digital Framework
Our digital framework
explains how we are
approaching the digital
transformation across
the organization.
Everything starts with
the customer and what
generates value for them.
Value Drivers increase
business value by
generating growth and
improving efficiency.
Digital Enablers are
needed to reach a “digital
goal”.
DIGITAL MARKETING
DIGITAL FACTORY
DIGITAL SCIENCE
INNOVATION &
IMPROVEMENT
CUSTOMER
ENGAGEMENT
NEW BUSINESS
MODEL
• Jessica Federer – Bayer AG • June 2016Page 4

6. Enable people & discover new business models
Experimentation and prototypes
OperationInnovation phase
Communication and mindset, Creativity training, Creativity space
2 3 41 Development & Research Scale UpBusiness Challenge & Ideas Business Operations2 3 4
Digital Farming
• Jessica Federer – Bayer AG • June 2016Page 5
5x5 Startups
Setup: 5 employees + 5 weeks to research a business challenge
Tools/methods: design thinking, customer centric, prototyping
Cross-function topics: international teams
5x5 Startups Current and upcoming 5x5 Startups
Gig Economy
April 11 – May 9
Singapore
Apple ResearchKit
April 25 – May 23
New Jersey
Xofigo
Digital Tracking
June 6 – July 4
São Paulo
Achievements for people
• Evolve digital skills and creativity,
integrate startup culture
• External views from experts outside
Bayer to broaden the mind
• Creativity space in a secured room
to share and explore ideas and
prototypes
Achievements for business
• Outstanding feedback
• 2015: Sponsored four 5x5
Startups, already one
business approval to
implement
• 2016: Objective to sponsor
10 topics

7. … explores new Life Science applications
Bayer Life Science iHub in the heart of Silicon Valley…
OperationInnovation phase
Communication and mindset, Creativity training, Creativity space
2 3 41 Development & Research Scale UpBusiness Challenge & Ideas Business Operations2 3 4
Digital Farming
• Jessica Federer – Bayer AG • June 2016
5x5 Startups
Page 6
LifeScience iHub
iHub competencies
• Sensors
• Machine Learning
• App development
• Business Model Innovation
Example initiatives
• Develop and test new technologies for remote
patient monitoring during clinical trials
• Speed up patient acquisition/recruitment
during clinical trials
• Discover market insights using advanced data
analytics and machine learning
• Explore anti-counterfeiting solutions in
Crop Science and Pharma using digital technology
Mission: Leverage digital
technologies to support
the Bayer core business

8. Accelerator for startups, Co-working and Meetups for Bayer
Grants4Apps
OperationInnovation phase
5x5 Startups
Communication and mindset, Creativity training, Creativity space
2 3 41 Development & Research Scale UpBusiness Challenge & Ideas Business Operations2 3 4
Digital Farming
• Jessica Federer – Bayer AG • June 2016Page 7
… provides funding, space and mentoring to startups.
… brings startup culture, creativity, passion and new partners.
… Grants // Meetups // Accelerator // Co-working space.
Grants4Apps®
… take place globally:

9. June 2016 / Jessica Federer (Head of Digital Development, Bayer AG)
Thank you for your attention!

10. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
February 2013 May 2012
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
May 2016
Investment in
by
Exclusive Financial Advisor to
10Bis and its Shareholders
®