Startup Stage - Travel - Presentation by Vitaly Smilianets, CEO of Awery at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.

1. www.awery.aero

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. 2 / 12
PROBLEM
Aviation businesses manage all internal and external processes using:
● either complex out of date enterprise
solutions lacking integration and
centralization
● or manual tools like excel which are
time-consuming and have low safety and
risk issues control
Result — additional expenses, poor performance and customer service, non-transparency.

4. 3 / 12
HOW WE HELP BUSINESSES
Improve business
processes and
visibility
Reduce human
intervention
and prevent
multiple errors
Save time
and efforts
Assist in
decision making
Boost
profitability
Increase the speed
of addressing
customer requests
significantly
A complete integrated web-based extremely flexible and customizable platform that manages sales,
operations, finance and HR, increasing productivity, reliability, and efficiency.

5. MODULES
TOOLS
MOBILE APPS
4 / 12

6. 5 / 12
MARKET & COMPETITION
Global Aviation Software Market – up to $4B annually
Target Market – up to $400Mln annually

7. 10%
6 / 12
30%
45%
10%
CUSTOMER BASE
Serving the Leaders (in TOP 5 companies) in Market
Categories
Aviation Charter Broker Aviation Services Provider
5%

8. 7 / 12
BUSINESS MODEL
1,800-3,000$
per cloud user per year
AND
5,000-30,000$
set-up fee
60,000$-250,000$
hosted license
AND
15,000$-125,000$
annual support

9. 8 / 12
PROJECT STATUS
Self-invested capital: 50,000 USD
Money spent on development: 1,000,000+ USD
Time invested: 125,000+ men hours
Launch Clients Retention rate Accumulated revenue Stage
2009 51 globally close to 100% ~2.5 M USD scaling
Year 2016 2017* 2018** 2019** 2020** 2021** 2022**
Revenues (USD) 489,261 621,651 1,599,860 4,288,260 7,192,435 10,801,135 14,923,135
* actual and planned ** estimated with investment in Q1 2018

10. 2018 2019
Passenger Reservation
Module
ROAD MAP
9 / 12
Inventory/warehouse module
Accounting module, business
intelligence tools and information
databases migration to HTML5/Angular
More integrations with 3rd
parties
Flight Planning Module
Continuous Airworthiness Management
Organization Module
Establishing sales and support office in the
USA
Finalized system migration to
HTML5/Angular
I II III IV I II III IV

11. 10 / 12
TEAM
23 qualified professionals — CEO, CTO, COO, 3 team leads, 6 developers, 1 QA, 1 designer, 9 people in client
support, sales and business development
Vitaly Smilianets, Founder and CEO
13 years of professional experience in
global aviation software projects.
Sergey Khavilo, Business Development
Manager
16 years of sales and business
development experience on IT market.
Andreas Almazov, Business
Development, MENA Region
17 years in ERP software Development
and Implementation projects. 10 years in
Business Management in Aerospace
industry.

12. 11 / 12
INVESTMENT
Our current objectives:
● develop the team: sales and support
● increase global presence (Africa, Europe, the US)
● improve the product
Round A
Amount: $2,000,000
Pre-money valuation: $10,000,000
Use of Funds:
Sales & Marketing 65% ● Sales offices in MENA, US
● Sales reps in EU, Africa and US
● Marketing activities in EU, Africa and US: events, campaigns
R&D 35% ● R&D team development
● Support team development
35%
65%

13. Vitaly Smilianets
Founder and CEO
E-mail:
Tel:
Web:
vitaly@awery.aero
+380 50 469 29 49
www.awery.aero
Thank you!

14. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m