1. T H E M O S T P R O M I S I N G , A F F O R D A B L E A R T
T H AT W I L L T U R N I N T O Y O U R F I R S T L O N G - T E R M I N V E S T M E N T
A R T F O R E V E RY O N E
2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2019
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Hangar 11, Tel Aviv
3. P R I M A RY A R T M A R K E T O F F E R S U N TA P P E D P O T E N T I A L O F > E U R 5 0 B I L L I O N
E U R 1 4 B I L L I O N E U R 3 5 B I L L I O N
AUCTIONS & GALLERIES
Addressable
Market EUR>
50 billion
78%
of millennials
who bought art
in 2018, bought
it online
Unique value
proposition
GALLERIES
PRINTS & WALL DECOR
E U R 5 0 B I L L I O N
100% Original art by
emerging artist
10’000
Avg. price
Primary Secondary
Art market
100% Affordable
for every budget
(incl. finance
options)
100% Online &
convenient
T H E A R T M A R K E T
- 1 -
Only artists
from
top
universities
4. A R T P I Q H E L P S T O O V E R C O M E C U R R E N T C H A L L E N G E S I N T O D AY ’ S A R T M A R K E T
AFFORDABILITY
LACK OF TRANSPARENCY
ACCESSIBILITY
High price point of
original art
Arbitrary pricing of galleries,
due to “cost plus” approach and
gallery reputation rather than
artist
Market is highly fragmented,
elitist and still largely offline
Lower price point & financing
Fair value pricing based on
proprietary algorithim
Transparent, inclusive and convenient to navigate
online platform
CHALLENGES SOLUTIONS
LACK OF
SALES CHANNELS
LACK OF FUNDING
LACK OF SELF-
ORGANISATION
COLLECTORARTIST
Lack of qualitative
sales channels
Artist lack funding to
focus on art
Artist is missing
out on opportunities
ARTPIQ takes care of marketing by
leveraging its unified collector and follower base
Facilitate crowdfunding by simplifying
due-diligence and valuation
ARTPIQ takes care of managing logistics etc.
as well as providing network
T H E A R T M A R K E T
1
2
3
4
5
6
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5. A R T P I Q - T H E W O R L D ’ S F I R S T O N L I N E P L AT F O R M T O B U Y A N D I N V E S T I N E M E R G I N G A R T
ONLINE SALES PLATFORM
Artists
Collectors Investors
100% Original art for every
budget (incl. financing)
Transparent, qualified selection of
emerging artists from top
universities
Unified and fair pricing, supporting
value appreciation
Leveraging online marketing
expertise to sell to “untapped”
collector base + first-time buyers
globally
CROWDFUNDING
Origination of crowdfunded bridge
loans to help artists realise new projects
(”bridge loans for life after university”)
Facilitating art investments by
providing transparent pricing, valuation
and return data
Reducing risk by managing funds
as well as sales of artworks and
repayments
PRICING DATA BASE
Building the first pricing database for
primary, emerging art market based
on actual performance / sales data
Building pricing algorithm to ensure
fair value pricing of art
Building an aggregated collector
and investor base
1 3
2
H O W I T W O R K S
- 3 -
6. C U R R E N T LY S A L E S C O M M I S S I O N I S A R T P I Q ’ S P R I M A RY R E V E N U E S T R E A M ; G O I N G
F O R W A R D F U R T H E R M O N E TA R I S AT I O N L E V E L S A R E P L A N N E D
366 €
1’220 €
Average sales price
30% Commission
70% Artist
proceeds
Prices range
from €100 -8,000
854 €
Commission for crowdfunding loans Listing fees for artists Premium memberships collectors & investors
FURTHER MONETARISATION LEVELS
H O W I T W O R K S
7. FA C T S & F I G U R E S
- 5 -
EUR > 65k sales upd. (since April 2018)
50 artworks sold & delivered
Traffic >25k website visitors since April 2018
13k+ followers on Instagram
Platform launched
40+ artists onboard
Financing options active
Logistics partners onboarded
1st Summerhouse artist residency 2018 with
successful vernissage completed
2nd vernissage in cooperation with U-Start
Club, Milan completed
Partnerships realised
First online marketing trial with CTR of >3.66%
8. - 6 -
W E A R E G R O W I N G O U R F O L L O W E R B A S E
D E E P D I V E : M A R K E T I N G
JAN APR (Launch) DEC
20 k
10 k
0 k
100% organic growth
Over 100k accounts reached
+100 follower per day
Growth rate of 7.69%
Gagosian: 930k
Sotheby’s: 724k
Christie’s: 514k
Saatchi Art: 433k
Lumas: 30.7k
Emerging art
galleries: <5k
9. Implement crowdfunding loans (BaFin licence)
Launch first ARTPIQ market report
Integrate automated pricing into website / frontend
AR app
Rollout into new markets
Place ARTPIQ at established art fairs
Partnerships with auctions/ secondary market
Break-even 2021
Start online marketing campaign
Develop offline marketing (artist
merchandise)
Establish artist award
Implement financing for items >EUR 1500
Launch referral programme
Launch first ARTPIQ
market report
Integrate automated
pricing into website / frontend
2 0 1 9 2 0 2 0 A N D B E Y O N D
W H E R E W E A R E H E A D I N G
N E X T S T E P S
- 7 -
10. info@artpiq.net
+49 (0) 172 / 587 333 6
@artpiq
www.artpiq.net
A N D L E T U S K N O W I F Y O U N E E D N E W A R T F O R Y O U R O F F I C E
T H A N K Y O U F O R L I S T E N I N G
- 9 -
12. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
25+ successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
October 2014 May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
October 2016
July 2018
December 2016
®
The NOAH Advisors Core Banking Team
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Exclusive Financial Advisor to
PromoFarma and its shareholders
Financial Advisor to Silver Lake
Investment in
by
September 2018
August 2017
Financial Advisor to 10bis and its shareholders
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Analyst
Lukas Schlund
Analyst
Sale of 100% in
to
Sale of 100% in
for €135m to
10Bis