Advertising - Presentation by Kaya Taner, Co-Founder & CEO of AppLift at the NOAH 2014 Conference in London, Old Billingsgate on the 14th of November 2014.

1. 1
Leading Mobile Games Marketing Platform
Kaya Taner, NOAH 2014
London, Nov 14th, 2014

3. 2AppLift.com
Agenda
1. Company overview
2. Market overview
3. AppLift’s business and products
4. Competitive advantages and performance
5. Summary

4. 3AppLift.com NOAH 2014
A team of mobile marketing and technology experts
A team of 120+ mobile marketing and
technology experts
Headquartered in Berlin with offices in
San Francisco and Seoul
Employees from 20+ countries, speaking
25+ languages
Backed by Prime Ventures and HitFox Group
with 20m USD investment

5. 4AppLift.com NOAH 2014
A high-growth market
Source: NewZoo

6. 5
How to be
discovered and get
the best quality
users in this highly
competitive market.
Game Publishers’
challenge
Game Publisher’s apps compete against half a
million games
Games in
the App Store1
200,000
Games in the
Google Play
Store2
290,000
1) 148Apps.biz 2014, 2) Venturebeat 2013, AppBrain 2014

7. 6AppLift.com NOAH 2014
AppLift’s business model
PROVIDES
USER ACQUISITION & RE-ENGAGEMENT on
CPI and re-CPI basis
FOR MOBILE GAME PUBLISHERS
ENABLES
EFFICIENT MONETIZATION FOR
ALL MOBILE TRAFFIC SOURCES
What does AppLift do? How does AppLift do it?

8. 7AppLift.com NOAH 2014
AppLift’s business model
Media
Partners
Game Publishers
Mobile apps
Mobile
websites
Social media
channels
Carriers &
OEMsUser acquisition
or re-
engagement on
a CPI/re-CPI
basis Real-time
bidding

9. 8AppLift.com NOAH 2014
Example of native integration

10. 9AppLift.com NOAH 2014
User acquisition and re-engagement
for mobile game publishers
300+
Game publishers
400+
Major games
1M+ installs per
month per largest
advertiser
A few of AppLift’s top mobile game publishers:
AppLift…
Works with: Promotes: Delivers:

11. 10AppLift.com NOAH 2014
AppLift’s LTV maximization technology
MP 1 (App)
MP 3 (Mob. web)
MP 2 (App)
MP 4 (Mob. web)
MP 5 (RTB)
MP 6 (Social)
MP 7 (TelCo)
.
.
.
Installs
Real-time post install events of delivered user
(engagement, virality & monetization)
Dynamic quality scoring algorithm and dynamic pricing
Lifetime-Value
Optimization
technology
ROI maximization and efficient allocation of marketing budgets across all
channels.
quire mobile gamers when Aeria Games first extended its activity from online to mobile games
through the release of “Monster Paradise” in July 2012. Consequently, the two significantly grew the
partnership to launch the title “Immortalis” and have been running sustainable campaigns during
all this time. Through the use of AppLift’s lifetime value maximization approach, the pair was able to
maximize ROI and achieve the efficient allocation of marketing spend across channels.
Dr. Pascal Zuta, CEO Europe at Aeria Games:
“We are very happy with the results obtained through AppLift’s LTV optimization
technology: with an ROI of 150% after recouping our initial investment, AppLift’s
marketing platform is one of our best user acquisition channels. We look for-
ward to further growing our cooperation.”
Main countries
FAST FACTS
ROI achieved Average break-even
period achieved(after recouped initial investment)
1.5 month

12. 11AppLift.com NOAH 2014
Efficient monetization for all mobile traffic
A few of AppLift’s top media partners:
AppLift monetizes the traffic of 3000+ media partners
Mobile apps Mobile websites Social mediaCarriers & OEMs
AppLift’s proprietary eCPM algorithm dynamically ranks game offers
according to their performance in real time maximizing revenue for the
media partner

13. 12AppLift.com NOAH 2014
AppLift’s strengths and competitive advantages
AppLift focuses 100% on mobile games catering to the specific
needs of Game Publishers
AppLift’s international setup in Europe, USA, Asia (full
operations offices) ensures a truly global presence.
AppLift’s proprietary eCPM algorithm dynamically ranks game
offers according to their performance in real time and serves
fully native ads.
AppLift’s LTV optimization technology maximizes game
advertisers ROI and ensures efficient allocation of marketing
budgets across all channels

14. 13AppLift.com NOAH 2014
Industry benchmark: 2012 – 2013 YoY Growth
Mobile Games Market
growth 2012-2013
35%
150x
outperformance of
market growth
AppLift growth
2012-2013

15. 14AppLift.com NOAH 2014
Summary –milestones in 2 years
August 2012
AppLift mobile
games marketing
platform is founded
by Kaya Taner,
Tim Koschella
and HitFox Group
December
2012
AppLift
delivers over
1 million
users per
month for its
largest game
publisher
April/June
2013
AppLift opens
international
offices in San
Francisco and
Seoul
June/Oct 2013
AppLift raises $20
Million from
Prime Ventures
June 2014
AppLift invests 7-
digit funding into
mobile native ads
SSP PubNativeDecember 2014
AppLift invests 7-
digit funding into
Appiris, a non-
games focused app
marketing platform
March 2014
AppLift ranked No 4
global advertising
platforms after Google,
Millenial, AdColony
(tech leader HasOffers
report)
May 2013
AppLift launches
proprietary LTV
optimization
technology
300+ Game Publishers
3000+ Media Partners
trust AppLift
September 2014
AppLift rolls out
DataLift, a big-data
fueled mobile
performance
demand platform

16. 15AppLift.com NOAH 2014