Company Pitch by Maximilian Block, advocado at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

1. NOAH 18 - Berlin

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission MissionMission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Haoman 17, Tel Aviv

3. More than 71% of all Germans are afraid of high costs of a legal dispute and
therefore they would not contact a lawyer.
Problem

4. Solving legal problems ...
Complex. Slow. Expensive Digital. Fast. Simple
… with advocado… the traditional way

5. Solution
Matching
unique algorithm
Excellent solutions for legal questions at transparent fixed prices -
advocado controls the whole value chain.
Marketplace
Efficient lead generation
and sales
Digital processing
24/7 time- and
location independent
Client Lawyer
"advocado´s unique matching algorithm
guarantees the most suitable lawyer for
a clients specific legal question at a fixed price.

7. Our new Alexa skill
Alexa, ask advocado for a lawyer…

8. Unique case management app

9. Business model
25%
PER TRANSACTION
>500€
AVG. TRANSACTION
We take a commission on each transaction…

10. Market
140 bn. EUR
Germany Europe
22 bn. EUR
CAGR: 2 % p.a.
Sources: Eurostat, juve.de, Statista, own estimates
500 bn. EUR
Global Germany
Enterprises
SMEs
Consumers
5 bn. EUR
10 bn. EUR
7 bn. EUR

11. Phase 1. Lead generation &
transaction
2. Automation of services
& AI processes
3. Growth & integration of
specialized services
Description - Focus on lead
generation in
legacy, insurance,
building and patent law
- Matching with
specialized lawyer
- Digital transaction
- Quality managment
- API development
- Expand revenue streams
- Analysing cases &
documents with
Artificial Intelligence
- All-automatic matching
process
- Cross-selling options &
new partnerships
- Litigation risk & finance
options
- Integration of
specialized law firm
services
- All-automatic case
prediction
- All-automatic real-time
pricing
- Own easy legal
insurance solution
Duration 2017 & 2018 2019 & 2020 > 2020
Clients > 50.000 > 500.000 > 5.000.000
GMV 3 Mio. EUR > 20 Mio. EUR > 150 Mio. EUR
1st legal hub
ecosystem in
Europe
Market adoption stages

12. Best quality
Best value
Best scalability
Outpacing Strategy
USP
Huge network effects
100 % Digital
✓ Cases are
processed & monitored
via advocado
✓ Smart Data
✓ Quality Management
✓ Unique Services

13. Team
Jacob Saß
COO Stephan Jahrling
CTO
Maximilian Block
CEO Maximilian Koeppen
CSO

14. Traction
21 %
per month
23%
per month
24%
per month
New User Sales
Range: last 9 months
Leads

15. -
50.000
100.000
150.000
200.000
250.000
New visitor per month
advocado.de
Organisch Alle Paid Direkt
Traction example

16. Financial
Last week, we have closed a Series A financing round
to reach the next 30.000 transactions on advocado
€ 4.5M
TICKET
GPS Ventures / a50 Ventures
30K
TRANSACTIONS
€ 20M
GMV
Avg. value > €500 In next 24 months

17. Maximilian Block
CEO
advocado GmbH
Pappelallee 1
D-17489 Greifswald
www.advocado.de
Maximilian.Block@advocado.de
+49 (0) 157 388 221 08@advocado/advocado.de

18. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com