Start-up Stage - Advertising - Presentation by Tom Laband, CEO of Adsquare at the NOAH 2015 Conference in London, Old Billingsgate on the 13th of November 2015.

1. 12th October 2015
Local Audiences. Global Scale.
One Platform.
NOAH Conference

3. 2
Programmatic. Mobile. Data.
Key Market Trends
1 IAB, 2015
3 eMarketer, Sep 2015
4 Facebook Second Quarter Results 2015, = $2.9 bn
24vs. 8%Share of Mobile Time Spent
vs. Ad Spending 20151
76% Facebook’s Share of Mobile
Advertising Revenues3

4. 3
Audience Data eats Media
Key Market Trends
1 Avg. bid prices for SSP inventory, Sep 2015, statistics from Metamarkets
2 Avg. audience data price from internal analysis, Apr-Sep 2015, US values based on EU ratio
1 1 2
42%
Share in eCPMs: Media vs. Data
$ 0,58 $ 0,72 $ 0,65
$ 0,81
$ 0,83
$ 1,19
$ 1,01
$ 1,13
$ 1,33
$ 0,00
$ 1,00
$ 2,00
$ 3,00
DE UK US
Media + Location Data + Audience Data
Avg. Share of Audience Data

5. 4
Unleash The Power Of Mobile Data
Intro
The smartphone is the most personal
device connecting consumers.
Device usage and sensors create high
amounts of data points for each mobile
moment.
This data can be leveraged for
targeting the right people in the right
moment to boost mobile campaigns.

6. 5
Our Mission & Vision
Positioning
Providing actionable audience information
by understanding mobile consumer behavior
to become
the global category leader for Audience Management
in Mobile Programmatic Advertising

7. 6
adsquare‘s Data Portfolio
Solutions
Device App Usage Time POI Household
GeographiesDemographicsPurchaseEventsWeather

8. 7
The Central Gateway for Mobile Data
adsquare in a Nutshell
adsquare connects advertisers, publishers and data
providers in the most effective way to provide access to rich
data at global scale.
Our mobile-first Audience Management Platform (AMP)
allows seamless audience creation and activation and lets
you leverage mobile, online and offline data assets to
supercharge mobile programmatic advertising.

9. 8
Platform Capabilites
“Audience Management Platform”?
Data Exchange
§ Focussed on 3rd party data
§ Partner business based on rev shares with branded
data providers
DMP Functionalities
§ Normalization, Segmentation, Modelling, Activation
§ Self-service with API connections to partner platforms
§ Plus: Managed Service for agencies and DSPs
Mobile-Centric
§ Mobile IDs, App IDs, Beacons, MAC addresses etc.
allow for strong new use cases in RTB environment
§ Not focussed on any cookie-based data sets
Data Onboarding
§ Using Location as a proxy to onboard POI, Household,
Event, Weather, Shopper, Purchase Data
§ CRM Data Onboarding based on “Home Segment”
(Acxiom, Experian, Schober, CACI UK, Bertelsmann)
📱
⇆
👥

10. 9
Self-Service Platform for Audience Creation
Audience Management Platform
Explore
Access the right data sources, including branded data
providers. Leverage our pre‐defined audience templates for
your campaigns.
Create
Segment your target audiences by combining various data
points. Full transparency with direct reach and cost forecast.
Activate
Upload your customized audience to our cloud and
seamlessly activate it within your preferred buying platform.

11. 10
Easy. Flexible. Transparent.
Audience Management Platform

12. 11
Branded Data Partners
Main KPIs

13. 12
Demand Partners
Main KPIs
§ Current portfolio of DSP partners:
§ Top 10 to be integrated:
§ adsquare is working with all major Media Holding Groups incl. their Media Agencies and Trading Desks:

14. 13
Supply Partners
Main KPIs
§ Current portfolio of SSP partners:
§ Top 10 to be integrated:
§ adsquare’s unique integration method:
API Integration
Profiling API
OpenRTB Endpoint
Existing endpoint for SSPs
3rd Party Platform
Analytics or attribution service
Flat File Sync
Regular data sync via upload

15. 14
Internationalization
Main KPIs
Currently, adsquare data is
available in 7 countries: UK,
France, Germany, Italy, Spain,
Austria and Switzerland
Our clients can reach more
than 92 million users across
those 7 markets and counting
Additional markets in EU
(Nordics, Benelux, Poland) will be
added very quickly on demand
Launch of US is planned for
Q1 2016 with global platform
and local data partners

16. Thank you for your interest.
adsquare GmbH | Saarbrücker Str. 36 | 10405 Berlin | Germany
www.adsquare.com | info@adsquare.com

17. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®