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Ideas To Go Ideation Keysto Success 021210
1.
Ideation Keys to
Success Beth Storz February 11, 2010
2.
3.
4.
5.
A creative mindset
+ + + + + + + ? ? ? ? ? ? ? _ _ _ _ _ _ _ _ _
6.
7.
We need to
Replace the Yes, But…
8.
Use a
Forness ® Response What you’re “for” I wish . . . How to . . . How might we . . . What you wish for Like Good Positives Potential
9.
Abracadabra! You
all have a new job: How to generate more revenue for our airline.
10.
11.
Forness ® Response
WHAT YOU’RE FOR I wish for a space suit. I wish to put a bubble over it. I wish for easy access. I wish for in-the-wing storage space. I wish for seats within the wing. Etc. WHAT YOU WISH FOR Great view. Could be smoking section. Adds more seats. Could be adult section. Early adapters will try it. Easy escape route. Etc. Copyright © 2009 Ideas To Go, Inc. All Rights Reserved
12.
13.
14.
Excursion Theory Logical
/ Analytical Fantasy Types of Thinking Approximate Types of Ideas Ol d New
15.
16.
17.
Thank You! Beth
Storz [email_address] Office: 973-267-3522 Cell: 201-394-8102
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