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 Decision making: the process by which
managers respond to opportunities and threats
by analyzing options, and making decisions
about goals and courses of action.
 Decisions in response to opportunities:
managers respond to ways to improve
organizational performance.
 Decisions in response to threats: occurs when
managers are impacted by adverse events to
the organization.
 Programmed Decisions: in routine, almost
automatic process.
 Managers have made decision many times before.
 There are rules or guidelines to follow.
 Example: Deciding to reorder office supplies.
 Non-programmed Decisions: unusual situations
that have not been often addressed.
 No rules to follow since the decision is new.
 These decisions are made based on information, and a
manger’s intuition, and judgment.
 Example: Should the firm invest in a new technology?
 Classical model of decision making: a
prescriptive model that tells how the decision
should be made.
 Assumes managers have access to all the
information needed to reach a decision.
 Managers can then make the optimum decision by
easily ranking their own preferences among
alternatives.
 Unfortunately, mangers often do not have all
(or even most) required information.
Rank each alternative
from low to high
Select best
alternative
List alternatives
& consequences
Assumes all information
is available to manager
Assumes manager can
process information
Assumes manager knows
the best future course of
the organization
 Administrative Model of decision making:
Challenges the classical assumptions that managers have and
process all the information.
 As a result, decision making is risky.
 Bounded rationality: There is a large number of alternatives
and information is vast so that managers cannot consider it
all.
 Decisions are limited by people’s cognitive abilities.
 Incomplete information: most managers do not see all
alternatives and decide based on incomplete information.
Recognize need for
a decision
Frame the problem
Generate & assess alternatives
Choose among alternatives
Implement chosen
alternative
Learn from feedback
1. Recognize need for a decision: Managers
must first realize the need for which a
decision must be made.
2. Frame the problem: managers must frame
problem for which decision is to be made.
3. Generate alternatives: managers must
develop feasible alternative courses of
action.
▪ If good alternatives are missed, the resulting
decision is poor.
▪ It is hard to develop creative alternatives, so
managers need to look for new ideas.
▪ Evaluate alternatives: what are the advantages and
disadvantages of each alternative?
▪ Managers should specify criteria, then evaluate.
. 4. Choose among alternatives: managers
rank alternatives and decide.
5. Implement choose alternative: managers
must now carry out the alternative.
 Often a decision is made and not implemented.
6. Learn from feedback: managers should
consider what went right and wrong with
the decision and learn for the future.
 Without feedback, managers never learn from
experience and might repeat the same mistake.
• NOMINAL GROUP THINK
The nominal group technique is a structured decision making process
in which group members are required to compose a comprehensive
list of their ideas or proposed alternatives in writing. NGT is designed
to help with group decision making by ensuring that all members
participate fully.
 7-10 individuals are brought together to participate in a structured
exercise.
 Team members are presented with a problem, challenge or issue.
 Individual team members silently and independently write down
their ideas about how to tackle the problem.
 Each team member (one at a time, in round-robin fashion) presents
an idea to the group.
 Individuals silently and independently vote on each idea.
• DELPHI TECHNIQUE
Another technique which capitalizes group's resources, while
avoiding several possible disadvantages of relying on group decision-
making processes. This approach, called the Delphi Technique, is
similar to NGT in several respects, but also differs significantly in
that the decision-makers never actually meet.
 Select a group of individuals who possess expertise in a given
problem area.
 Survey the experts for their opinions via a mailed questionnaire.
Analyze and distil the experts' responses.
 Mail the summarized results of the survey to the experts and
request that they respond once again to a questionnaire.
 If one expert's opinion sharply differs from the rest, he or she may
be asked to provide a rationale. the experts usually achieve a
consensus.
• STEPLADDER TECHNIQUE
A problem-solving structure recently proposed as a solution
to the problem of unequal participation in groups. The
technique is intended to improve group decision-making by
structuring the entry of group members into a core group.
Encourages all members to contribute on an individual level
before being influenced by anyone else. This results in a
wider variety of ideas, it prevents people from "hiding"
within the group, and it helps people avoid being "stepped
on" or overpowered by stronger, louder group members.
 Before getting together as a group, present the task or
problem to all members. Give everyone sufficient time to
think about what needs to be done.
 Form a core group of two members. Have them discuss
the problem.
 Add a third group member to the core group. The third
member presents ideas to the first two members BEFORE
hearing the ideas that have already been discussed.
 Repeat the same process by adding a fourth member, and
so on, to the group. Allow time for discussion after each
additional member has presented his or her ideas.
 Reach a final decision only after all members have been
brought in and presented their ideas.
Managers Decision Making Process & Techniques

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Managers Decision Making Process & Techniques

  • 2.  Decision making: the process by which managers respond to opportunities and threats by analyzing options, and making decisions about goals and courses of action.  Decisions in response to opportunities: managers respond to ways to improve organizational performance.  Decisions in response to threats: occurs when managers are impacted by adverse events to the organization.
  • 3.  Programmed Decisions: in routine, almost automatic process.  Managers have made decision many times before.  There are rules or guidelines to follow.  Example: Deciding to reorder office supplies.  Non-programmed Decisions: unusual situations that have not been often addressed.  No rules to follow since the decision is new.  These decisions are made based on information, and a manger’s intuition, and judgment.  Example: Should the firm invest in a new technology?
  • 4.  Classical model of decision making: a prescriptive model that tells how the decision should be made.  Assumes managers have access to all the information needed to reach a decision.  Managers can then make the optimum decision by easily ranking their own preferences among alternatives.  Unfortunately, mangers often do not have all (or even most) required information.
  • 5. Rank each alternative from low to high Select best alternative List alternatives & consequences Assumes all information is available to manager Assumes manager can process information Assumes manager knows the best future course of the organization
  • 6.  Administrative Model of decision making: Challenges the classical assumptions that managers have and process all the information.  As a result, decision making is risky.  Bounded rationality: There is a large number of alternatives and information is vast so that managers cannot consider it all.  Decisions are limited by people’s cognitive abilities.  Incomplete information: most managers do not see all alternatives and decide based on incomplete information.
  • 7. Recognize need for a decision Frame the problem Generate & assess alternatives Choose among alternatives Implement chosen alternative Learn from feedback
  • 8. 1. Recognize need for a decision: Managers must first realize the need for which a decision must be made. 2. Frame the problem: managers must frame problem for which decision is to be made. 3. Generate alternatives: managers must develop feasible alternative courses of action.
  • 9. ▪ If good alternatives are missed, the resulting decision is poor. ▪ It is hard to develop creative alternatives, so managers need to look for new ideas. ▪ Evaluate alternatives: what are the advantages and disadvantages of each alternative? ▪ Managers should specify criteria, then evaluate. . 4. Choose among alternatives: managers rank alternatives and decide.
  • 10. 5. Implement choose alternative: managers must now carry out the alternative.  Often a decision is made and not implemented. 6. Learn from feedback: managers should consider what went right and wrong with the decision and learn for the future.  Without feedback, managers never learn from experience and might repeat the same mistake.
  • 11. • NOMINAL GROUP THINK The nominal group technique is a structured decision making process in which group members are required to compose a comprehensive list of their ideas or proposed alternatives in writing. NGT is designed to help with group decision making by ensuring that all members participate fully.  7-10 individuals are brought together to participate in a structured exercise.  Team members are presented with a problem, challenge or issue.  Individual team members silently and independently write down their ideas about how to tackle the problem.  Each team member (one at a time, in round-robin fashion) presents an idea to the group.  Individuals silently and independently vote on each idea.
  • 12. • DELPHI TECHNIQUE Another technique which capitalizes group's resources, while avoiding several possible disadvantages of relying on group decision- making processes. This approach, called the Delphi Technique, is similar to NGT in several respects, but also differs significantly in that the decision-makers never actually meet.  Select a group of individuals who possess expertise in a given problem area.  Survey the experts for their opinions via a mailed questionnaire. Analyze and distil the experts' responses.  Mail the summarized results of the survey to the experts and request that they respond once again to a questionnaire.  If one expert's opinion sharply differs from the rest, he or she may be asked to provide a rationale. the experts usually achieve a consensus.
  • 13. • STEPLADDER TECHNIQUE A problem-solving structure recently proposed as a solution to the problem of unequal participation in groups. The technique is intended to improve group decision-making by structuring the entry of group members into a core group. Encourages all members to contribute on an individual level before being influenced by anyone else. This results in a wider variety of ideas, it prevents people from "hiding" within the group, and it helps people avoid being "stepped on" or overpowered by stronger, louder group members.
  • 14.  Before getting together as a group, present the task or problem to all members. Give everyone sufficient time to think about what needs to be done.  Form a core group of two members. Have them discuss the problem.  Add a third group member to the core group. The third member presents ideas to the first two members BEFORE hearing the ideas that have already been discussed.  Repeat the same process by adding a fourth member, and so on, to the group. Allow time for discussion after each additional member has presented his or her ideas.  Reach a final decision only after all members have been brought in and presented their ideas.