1. Project assessment feedback
Course BTEC LEVEL 2 DIPLOMA IN CREATIVE MEDIA PRODUCTION
Project Number &Title 1 ‘Young Filmmaker competition!
Learning Event/s Workshops / mini project
Start 19TH Interim 05th & 12th End Date Submission date of competition
Date September Feedback October 2011
2011 Date/s
Unit Unit 5 Video Production
Numbers Unit 4 Media Audiences and Products
& Title/s
Staff Tutor: Nina Clutton Learning Mentor: Mark Waites Learning Coach: Charles Rawnsley
Involved
Below is a table of tasks that you Must, Should and could have submitted to achieve the
learning outcomes of this project. You will get a chance to meet these outcomes again in
future projects and so the process of reflection / feedback is essential if you are to improve
on your grade/ the success of the following projects.
Media Audiences and products
Work that Must/ should, / Work you have completed What will you develop for
could be submitted the next project
Notes on audience research
included, what is it, how is it
carried out, how can you
research the audience for
your film? Must
Audience profile created
including the age, gender,
genre preference, musical
tastes, interests and
demographic information
about your typical audience
members Must
Research of other similar
products and notes on how /
why your audience are
attracted to these products
Should
Notes on how you will
address your audience, what
style will they prefer, what
soundtrack should you use?
What mode of address will

2. they respond to best?
Should
Notes / a mind map of how a
film may be constructed to
address a specific audience,
for example the use of
special effects, particular
genres of music, a narrative
style, generic forms and
conventions – shot types,
cinematography, editing
style, a famous director or
famous actors can all be
used to attract certain types
of people to a media product
Should
Textual analysis of other
films that are similar /
inspirational to your ideas,
analysing the technical areas
of camerawork, editing,
sound and mise-en-scene,
looking at what techniques
the film uses and what that
means to you as an audience
Must
Notes of how you have used
your observations from your
analysis to fuel the ideas for
your product and confirm
who your exact audience will
be Should
Audience research
questionnaire to establish
the preferences of your
targeted audience group ,
write some questions that
will help you work out what
that group like to see in a
film and then find people to
ask and use the answers to
help you with your creative
ideas Could

3. Unit 5 Video Production
Work that must/ should/ Work you have completed What will you develop for
could be submitted the next project
Market research
What is your competition?
What other products are
similar to the one you are
producing? What styles do
you like? What narratives /
storylines do you like? What
camerawork do think you
will like to use? Will your film
be character driven or
narrative driven? Should
A mind map of ideas based
on your research of the
above Must
Treatment worksheet
completed and all the
answers completed Should
A concept statement
What is the intention of your
film (see concept statement
blog post) could
Storyboard Must
Animatic Could
Script Must
Shot list Should
Production schedule Must
Mood boards/ drafts/
sample page layouts
Could
Equipment booking list Must
Location list Should
Actor call sheet Should
Risk assessment Must
Recce shots of locations
Could
Character profiles Could
Costume and prop list Could
Film enough material to
produce your product Must
Use a variety of shot types,
angles and movements
Should

4. Select appropriate mise-en-
scene for the aims of your
projects Should
Film with a steady hand
Must
Frame shots to include /
exclude elements / areas as
is required Should
Ensure the quality of the
audio recording is adequate
Should
Edit your film to remove
unwanted elements Must
Add sound / a soundtrack
Should
Apply transitions Should
Add titles and credits Should
Edit using the continuity
rules (See editing terms
handout) Should
Feedback:
1: How have you found working independently?
2: What skills do you most need to develop to be successful in future
projects?
3: State three techniques you will use to manage your time in future projects
4: How have you used target setting to help you complete the project and
how will you develop this use for future projects?