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Creating the environment for 
transformation‐ leadership & culture 
for innovation
Susie Peachey‐ November 2015
“Without innovation, public services costs tend to
rise faster than the rest of the economy.
Without innovation the inevitable pressure to
contain costs can only be met by forcing already
stretched staff to work harder.” Mulgan G. & Albury D. 
(2003) Innovation in the public sector. Strategy Unit, London.
“Changing the way people think about situations
is, in fact, the most powerful and useful way to
ultimately change behaviour and thereby affect
organisational results” Pfeffer J.  (2005‐p125)
Leading Transformational Change
YouInfluencer & 
communicator
Innovator & 
designer
Scientist &  
systems 
thinker
Strategist & 
decision maker
Deliverer & 
adaptor
Coach & 
connector
Culture shaper 
& enabler
First follower: leadership lessons from 
dancing  guy
http://www.bing.com/videos/search?q=man+
dancing+in+a+crowd&qs=n&form=QBVR&pq=
man+dancing+in+a+crowd&sc=0‐15&sp=‐
1&sk=#view=detail&mid=5F6EEAAAD88C0C7F
841E5F6EEAAAD88C0C7F841E
A culture for innovation
• Leading change in a complex environment
– the culture needs to support change
– 7 dimensions identified to assess culture
– work on the culture in your team (any collection 
of individuals where innovative output is required)
• Culture is hard to change
– work on the culture within your project/change 
(create a bubble for change to happen in)
Accompanied by 29
questions across
these dimensions to
visualise your culture
and create a ‘portal
chart’ that needs to
be wide open for the
free flow of ideas.
Scored from -5 to +5
Dimensions of Innovation Culture
Risk Taking
1. My direct supervisor supports me if I want to 
try something new
2. If I suggest a new idea and it fails, I know that 
I  will not be made to feel humiliated
3. In my dept, the general tendency is to try 
new things rather than hold onto the status 
quo
4. Senior leadership is willing to take a risk on 
new ideas that might make things better
Scoring
Scores from ‐5 to +5
0 ‐ behaviours and practices neither aid nor 
hinder innovation
Positive scores‐ behaviours and practices tend to 
aid innovation
Negative scores‐ behaviours and practices tend to 
hinder innovation
Resources
5. My direct supervisor provides me the time to 
work on a promising new idea
6. In my dept, we seem to find the resources we 
need to fund innovative ideas
7. I feel that I have reasonable authority to try 
out an innovative new idea
8. Senior leadership makes sure that there is 
both the availability of time and money to 
support innovation
Scoring
Scores from ‐5 to +5
0 ‐ behaviours and practices neither aid nor 
hinder innovation
Positive scores‐ behaviours and practices tend to 
aid innovation
Negative scores‐ behaviours and practices tend to 
hinder innovation
Knowledge
9. If I don’t have the information I need, I feel 
comfortable asking my direct supervisor for it
10.We are generally kept informed of activities 
in other depts that affect our work
11.There  is a lot of information available to me 
about what organisations are doing to meet 
the same sort of challenges we face
12.Senior leadership openly shares information 
that is important to me and the work I do
Scoring
Scores from ‐5 to +5
0 ‐ behaviours and practices neither aid nor 
hinder innovation
Positive scores‐ behaviours and practices tend to 
aid innovation
Negative scores‐ behaviours and practices tend to 
hinder innovation
Goals
13.I know what the priorities or goals are in my 
dept
14.My direct supervisor makes it clear that 
innovative new ideas are highly desirable
15.Priorities come down to me without pre‐
determined solutions, leaving me plenty of 
room to contribute my own ideas
16.Senior leadership has made it clear that 
innovative new thinking is required to meet 
some of our organisational goals
Scoring
Scores from ‐5 to +5
0 ‐ behaviours and practices neither aid nor 
hinder innovation
Positive scores‐ behaviours and practices tend to 
aid innovation
Negative scores‐ behaviours and practices tend to 
hinder innovation
Rewards
17.I am certain that I would receive recognition or 
praise from my direct supervisor if I put an 
innovative idea forward
18.The recognition that we get here for coming up 
with new ideas does motivate me personally to 
be more innovative
19.We celebrate and say thanks when someone 
tries out a new idea, even when it is not 
successful in the traditional sense
20. Senior leadership actively seeks out and 
recognises innovative thinking
Scoring
Scores from ‐5 to +5
0 ‐ behaviours and practices neither aid nor 
hinder innovation
Positive scores‐ behaviours and practices tend to 
aid innovation
Negative scores‐ behaviours and practices tend to 
hinder innovation
Tools
21.My organisation has trained me in methods 
to support creative, new ways of thinking
22.My dept uses specific methods to generate 
creative ideas around the challenges we face
23.I am capable of generating creative ideas
24.Senior leadership actively demonstrates 
innovative new thinking in its own work
Scoring
Scores from ‐5 to +5
0 ‐ behaviours and practices neither aid nor 
hinder innovation
Positive scores‐ behaviours and practices tend to 
aid innovation
Negative scores‐ behaviours and practices tend to 
hinder innovation
Relationships
25.In my organisation, people who think 
differently are respected for their point of 
view
26.The teams that I work on tend to have people 
with a diverse mix of skills and styles
27.In general, there is a high degree of honest 
and open communication between depts
28.Senior leadership models high levels of  
cooperation and trust among colleagues
Scoring
Scores from ‐5 to +5
0 ‐ behaviours and practices neither aid nor 
hinder innovation
Positive scores‐ behaviours and practices tend to 
aid innovation
Negative scores‐ behaviours and practices tend to 
hinder innovation
Overall
29. My department has an underlying culture that 
supports innovation
Scores from ‐5 to +5
0 ‐ behaviours and practices neither aid nor hinder 
innovation
Positive scores‐ behaviours and practices tend to aid 
innovation
Negative scores‐ behaviours and practices tend to hinder 
innovation
What areas need addressing?
Relationships‐ tips for improving 
this dimension
• Trusting, open environment to identify problems 
and share ideas
• Honouring everyone’s input, not just those most 
senior, and exploring new ideas‐ not immediately 
arguing against use the ‘fresh eyes’ exercise
• Create opportunities for diverse individuals to 
come together to create true team based 
working‐ job shadowing, work rotations
• Explore personal styles and preferences‐ Myers‐
Briggs, Merrill‐Reid
• revealing your 
values
• connecting to the 
values of others
• gaining 
commitment to the 
change sought
Professor 
Marshall 
Ganz 
identified 
the 
power of 
story 
telling in: 
“an appropriately told story 
has the power to ….. 
communicate  a strange 
new idea easily and 
naturally, and quickly gets 
people into enthusiastic 
positive action”
Denning S. (2007): The  Secret 
Language of Leadership, Jossey Bass
“You can’t impose anything 
on anyone and expect them 
to be committed to it”
Edgar Schein, Professor Emeritus 
MIT Sloan School
“You can’t impose anything 
on anyone and expect them 
to be committed to it”
Edgar Schein, Professor Emeritus 
MIT Sloan School
“You can’t impose anything 
on anyone and expect them 
to be committed to it”
Edgar Schein, Professor Emeritus 
MIT Sloan School
Goals
• The ‘Why’‐ leaders speaking about what they care 
about‐create a compelling vision for a new future‐
WOW
• Create a clear case for need‐ NOW
• Specific call for innovation‐ HOW
• Tie to strategic plan‐ define, align and clarify goals
• ‘Stretch’‐set aspirational goals that encourage new 
thinking and do something that seems impossible 
today e.g. NASA, keyhole surgery
“What a leader cares 
about  does not tap 
into roughly 80% of the 
workforce’s primary 
motivators for putting 
extra energy into a 
change programme” 
Scott Keller & Carolyn Aiken 
(2009)‐ The Inconvenient Truth 
about Change Management
“What a leader cares 
about  does not tap 
into roughly 80% of the 
workforce’s primary 
motivators for putting 
extra energy into a 
change programme” 
Scott Keller & Carolyn Aiken 
(2009)‐ The Inconvenient Truth 
about Change Management
“What a leader cares 
about  does not tap 
into roughly 80% of the 
workforce’s primary 
motivators for putting 
extra energy into a 
change programme” 
Scott Keller & Carolyn Aiken 
(2009)‐ The Inconvenient Truth 
about Change Management
Feedback from NHS senior leaders 
development programme showed:
• 57% created a climate which is 
‘demotivating’
• Only 12% created a climate that is 
‘inspiring’
Why are you here?
What’s your burning ambition?
“Leaders of successful 
large scale change are 
more likely to have built 
their efforts on a 
platform of commitment 
to change, setting the 
conditions, creating a 
shared purpose and 
deeper meaning for the 
change”. 
NHS Change Model
“If you want people to act on 
your vision you need to create 
a burning ambition: a fire 
from within”.
Peter Fuda
Burning Ambition‐ Peter Fuda
http://www.peterfuda.com/2012/06/28/from‐
burning‐platform‐to‐burning‐ambition/
http://viralvideos.mobi/video/Tfn6vD4yyC4/Fire
‐Metaphor‐‐From‐‐Burning‐Platform‐‐to‐‐
Burning‐Ambition‐.html
Why are we doing this?
Dell
• We make computers 
(what)
• They have fast processors 
and great features (how)
• We want you to buy our 
computers (why)
Apple
• Everything we do we 
believe in challenging the 
status quo. We believe in 
thinking differently (why)
• Our products are 
beautifully designed, 
simple to use… (how)
• We happen to make great 
computers (what)
Creating your Vision
Wow
• needs to create a 
‘pull’ to engage 
others
Now
• should create a 
sense of urgency 
for moving to the 
new future
How
• creating 
alignment to core 
values
Risk Taking
• Emotional support‐ learning from failure, not  
punishing
• Balanced assessment‐ not over‐estimation of 
risk (intelligent risk‐taking)‐ challenge to take 
an idea forward
• Create a climate of trying new things‐ After 
Action Reviews
• Don’t use humour‐ we told her we are sure 
she can find work elsewhere if it doesn’t work
Resources
• Authority to act‐ not always having to ask 
permission‐ remove perceived barriers to act
• Funding‐ change is not free!
– Link innovation efforts to waste reduction techniques
• Seek resources from non‐traditional channels‐
become a test site, third sector/charities/ 
universities/ local industry
• Turn strategically important innovation into 
formal organisational projects
Knowledge
• Wide scope search‐ avoid ‘not invented here’ 
to prevent re‐inventing the wheel
• Encourage ideas from outside the health 
service
• Uncensored, unfiltered, unsummarised
• Get information flowing freely and quickly‐
share board info widely and use knowledge 
from the workforce to support the board
Rewards
• Intrinsic motivation‐ make change personally 
rewarding
• Recognition‐ peer and patient
• Aligned with organisational goal (use 
performance reviews)
• Individualised‐ ‘thank you’
Tools
• Deliberate process, with strategic focus
• Develop a pool of people who can facilitate 
and develop creative thinking‐training in 
change techniques (SI)
• Encouragement for skills development
• Provide tools needed for change‐ introduce 
periodically
NB Thinking Differently
Thinking Differently
Creativity‐ a structured process
1. Stop before you start
2. Generate lots of ideas with stakeholders
– First burst‐ brainstorm
– Second burst‐ more structured
3. Harvest ideas and narrow selection‐ what 
criteria
4. Stretch and enhance ideas
5. Test and implement final choices
…………….loop back through the process
Tools for generating ideas
Fresh eyes‐ think like another person or make links to 
another industry
Constraints‐ too much freedom can actually overwhelm 
teams trying to find solutions  
Breaking the rules‐ identify assumptions, mental models, 
unwritten rules and deliberately think around them
Random word, picture or object‐ activate thoughts we 
don’t usually associate with the topic
Stepping stones‐ start with the outrageous, suspend 
judgment, emerging concept, practical suggestions
That’s impossible‐ think of impossible things that have 
been solved in the past‐ surgery without incision etc and think 
how it could be made possible
Mental benchmarking‐ ideas applied in a not so obvious 
way in a different context
Using creativity and innovation to
drive transformation
- experiencing a technique
Fresh Eyes
Thinking Differently….
• Fresh eyes
• Stepping stones
• Breaking the rules
and many more ways of generating
lots of ideas…
Thinking Differently… the tools
Fresh 
Eyes‐ p70
Breaking 
the rules‐
p78
Random 
word/ picture/ 
object‐ p86
Stepping 
Stones‐
p94
That’s 
impossible‐
p102
Mental 
benchmarking‐
p108
Harvesting by Criteria or Dot 
Voting‐ p120
Others’ point of view‐ p40 Reframing by word play‐ p46 Pause, Notice, Observe p50
Phase 1: stop before you start
Phase 2: generating lots of ideas
Phase 3: selecting & testing ideas to make a difference
Six Thinking Hats‐ p128
Enhancement checklist‐
p136
Testing new ideas on a small 
scale‐ p141
Fresh Eyes
Since others have different ways of looking or approaching
challenges, Fresh Eyes is about thinking or exploring the
challenge in the mindset of another, with Fresh Eyes.
Without birds, would we have sought to fly?
This can be looking
at things through
other companies’
eyes or other
peoples’ eyes, that
may have tackled
or looked at this
challenge
differently.
Remember: this
exercise is not just for
new ideas for services
but for any challenge
you face in the changes
you are making e.g. for
maintaining momentum
as team members
change
Fresh eyes
• In a moment, each person will be
given a picture of a person or
organisation. We will also give you a
challenge to consider.
• Individually (and silently) take five
minutes to note down how the
person or organisation would view
the challenge
– what would they pay attention to?
(2 minutes)
– what kinds of solutions would they
consider? (3 minutes)
Fresh eyes – Example only
Challenge
• Reducing the waiting times
in A&E
Person or organisation
• Disney
Controlled environment, distracting
people with fun, different zones for
attractions, parades, lots of guides etc.
What do they pay
attention to?
What kinds of solution
would they consider?
•Guides to help navigate A&E
•Creating treatment zones
•Dressing all the consultants as Mickey!
Fresh eyes
Reducing A&E waits . . .
by dressing all the consultants
in Mickey Mouse outfits!
What a stupid idea!
Or is it?
Fresh eyes
Reducing A&E waits . . .
by dressing all the consultants
in Mickey Mouse outfits!
Should we make it
easier for patients
to tell who the staff
are?
Should we make
staff more
approachable?
Are the
consultants front
of house enough,
seeing more
people?
Treat ‘stupid’ ideas as a springboard
for new insights and ideas
Fresh eyes
• In a moment, each person will be
given a picture of a person or
organisation. We will also give you a
challenge to consider.
• Individually (and silently) take five
minutes to note down how the
person or organisation would view
the challenge
– what do they would pay attention
to? (2 minutes)
– what kinds of solutions would they
consider? (3 minutes)
Your challenge
How would these people or organisations
tackle . . .
Getting health and local government to
coordinate their support for individuals
more effectively
5 minutes, individually and silently
2 minutes on: What do they pay attention to?
3 minutes on: What kinds of solution would they consider?
Building on your
individual thoughts
Rules for idea generation
Criticism is ruled out
Go for quantity
Encourage wild ideas
Build on the ideas of others
Every person and every idea has equal worth
One conversation at a time
. 
Go round the table – one ‘solution’ each
One solution = one breath and no more!
As they speak, note down builds or new ideas
Pause to think when everyone ‘passes’ then go 
again 5 minutes
Your challenge
How would these people or organisations
tackle . . .
Getting health and local government to
coordinate their support for individuals
more effectively
Feedback
• Top innovative idea that has potential
• Most thought provoking (or wishful thinking) idea

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