Mobile Marketing 101 for Small Business
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Blogworld presentation on Mobile Marketing Do's and Don'ts for small businesses with Navin Ganeshan, Network Solutions John Jantsch, Duct Tape Marketing
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Mobile Marketing 101 for Small Business
- 1. Mobile Marketing 101 for Small Business Navin Ganeshan, @Nganeshan Network Solutions John Jantsch, @Ducttape Duct Tape Marketing
- 11. Q & A
Notas do Editor
- Mobile impressions are “net-new” time 60% of time on smartphones is new activity
- Ask yourself the kind of ongoing engagement your customer will expect from you?
- For example, Roy's Restaurant earned 800% ROI with a mobile-only Google AdWords campaign using targeting based on location. ( see endnote 2 ) Jason Maloney, vice president of marketing for Roy's said, "Our hyperlocal, mobile-only campaign drove a 40% increase in calls with a CPC 67% less than desktop ads.
- Mobile search engines have different bots and algorithms than those used for traditional web search. They evaluate your website as if it was being rendered on a mobile phone, and they rank results partially based on how well the page will render on the type of phone that submitted the query. If you look in your log files, you can even see that Googlebot-Mobile has different user agents that spoof different phones, like a Samsung phone, an iPhone or an Erickson phone. In some cases, different handsets will have different search results based on the evaluations that Google makes with the different user agents. The best thing you can do to improve your mobile SEO is to ensure that the mobile crawlers and user agents determine that your content will render well and load quickly on any mobile phone. YEXT