By Joe Dix, websites manager at WWF UK - tweets @dixign

2. We have
Great events (often closed doors)
Experts (the public might never meet)
Supporters all over the place

5. Earth Hour
ˈərθ ˈæʊr
noun
A unique annual phenomenon that focuses the world’
s attention on our amazing planet, and how we need
to protect it. On Earth Hour hundreds of millions of
people turn off their lights for one hour, on the same
night, all across the world in a huge, symbolic show of
support.

6. Earth Hour
ˈərθ ˈæʊr
noun
Basically...
People and landmarks turn off their lights for an hour

7. Happens in over 150 countries
Over 7000 towns and cities get involved
10 million people took part in the UK this year

10. Our question:
How do you connect a lot
of individual activities
happening across the
world?

13. This year (in the UK)...
10 million people take part in the
homes - “Doing it in the Dark”
McFly playing live in
panda onesies
Landmarks switching off:
Big Ben, Parliament, Tower Bridge, Forth Road Bridge,
Buckingham Palace, St. Pauls Cathedral, London Eye, The
Gherkin...

14. Suggestions included:
Updates through twitter
Facebook posts
Post videos out through the hour
but they all seemed to lack the “this is happening right now” feel...

15. “Why don’t we
stream it live on
the web?”

18. How to organise a
live stream
(maybe)

19. Step 1:
Decide what will go in it
(the content)
Block out a timetable for the event

20. Joe’s top tip #1
Live streams can be as big
or small as you like.
It’s probably best to start small

21. We went big:
8:25: Live (show past footage)
8:30: Live landmark switch offs
8:37: More past footage
8:45: McFly’s performance
9:15: Real people “doing it in the dark”

22. Joe’s top tip #2
Filler is your friend.
If you’re doing something complex gather
prerecorded material: good for:
- connection goes down
- things go wrong
- schedules change last minute

23. Step 2:
Consider your platform.
YouTube live | Google Hangouts | Something else

24. Joe’s top tip #3
Use YouTube Live

25. Step 3:
Equipment:
Computer | Camera | Internet | Matrox box(?)

26. Step 4:
Check your internet
connection
speedtest.net

27. Step 4.5: Rejig schedule
8:25:
8:30:
8:37:
8:45:
9:15:
Live (show past footage)
Live Big ben and parliament switch off
More past footage
McFly’s performance
Recordings of switch offs
Real people “doing it in the dark”

28. Joe’s top tip #4
Decide where you’re going
to show it.
Stream on YouTube | Social site | Embed on site

29. Step 5:
Dress rehearsal
Go through everything - as live - step by step

30. On the night

33. Joe’s top tip #5
Pay attention to the
comments
We had over 4,000 comments on YouTube
(no-one was watching YouTube)

34. The results
Target was 10k people watching live...
In the end 34k+ watched live
200k+ people watched the playback
over the next week
4.5k people signed up to show their support for Earth Hour
on the night.

35. Joe’s final top tip
Make any edits asap
You can edit videos within YouTube as long as they’re
under 10k views

36. Thank you
earthhour.wwf.org.uk
@dixign