1. www.biginfluence.co.uk

2. Introduction
• What we do – mentoring
for children
• Why we did this – show
relevance of mentoring
• Research shows we
support charities close to
our experience

3. • Aim – to recruit new mentors
• Method – get people to say
online who their big influence
was as a child
• Budget - £0.00
• People’s time – one intern, bits
of two staff members’ time
Introduction

4. What we did – Stage One
• Recruited intern
• Identified a Big
Influence week
• Looked for “seeds”
• Got a free Twibbon

5. What we did – Stage One
• Twitter hashtag -
#biginfluence
• Could also “donate”
Facebook status
• Recorded first videos

6. What we did – Stage Two
• Celebrity involvement:
o Jamie Oliver
o Nick Jonas
o Jo Brand
o Paul Gambaccini
o Paloma Faith

7. What we did – Stage Two
How we got them:
• Friend
• Friend of friend
• Friend of friend’s
colleague
• Met at Chance UK
event
• Met at street party

8. What we did – Stage Two

9. How it went – social media
• 117 stories posted (and
counting)
• 19 celebrity videos with
average 300 views each
• 12 volunteer enquiries
• Four mentions per day on
Twitter

10. How it went - coverage

11. How it went - coverage

12. Evaluation

13. Evaluation

14. Evaluation

15. Other outcomes
• Reputation in the sector
improved
• Engaged current
supporters
• Awareness raising for
potential volunteers

16. What we learned
• Find out how your work
relates to people’s lives
• Exhaust personal
contacts
• Make it easy to do

17. What we learned
• Talk about your ideas
• Think big
• Don’t go on holiday

18. www.biginfluence.co.uk