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Growing the
Co-operative Food System
 Erbin Crowell, Executive Director NFCA
    NOFA MASS Winter Conference
  Worcester, MA // January 12th 2013
            www.nfca.coop
Outline

1.  Our Context
2.  What is a Co-op?
3.  Why Co-ops?
4.  Where is the Potential?
5.  Starting a Co-op
6.  Questions, Feedback & Ideas
1. Our Context

•  Crisis of Global Economic System
•  Unemployment
•  Dramatic Shifts in Wealth
•  Diminished Democracy
•  Instability & Change
•  Hunger for Alternatives
What If…?
There was a business model that...
•  …was democratic.
•  …was rooted in our local communities.
•  …was part of a values based movement.
•  …put common good before private gain.
•  …delivered tangible benefits.
•  …was flexible and innovative.
•  …was successful and resilient.
England in the 1800s

•  Dislocation of Local Economies
•  Dramatic Shifts in Wealth
•  Concentration of Economic Control
•  Poor Working Conditions
•  Limited Access to Healthy Food
•  Birth of the Co-operative Movement
Rochdale Equitable Pioneers

          •  Founded 1844

          •  Weavers, Unionists,
             Community Activists

          •  Member-Owned Store

          •  Principles for a
             Movement
Beyond a Grocery Store

             What was the motivation of
the Rochdale Pioneers, who codified the values
    and principles on which the co-operative
        movement has based since 1844?
       We know it today as food security.

  Dame Pauline Green, President, International Co-operative Alliance
Co-ops Today…
Are more common than we think
•    1 billion members worldwide (1 in 4 in the US)
•    More people than own stock in multinationals
•    Majority of US farmers are co-op members
Are innovative
•  Healthy food, organic agriculture, Fair Trade,
   relocalization, regional aggregation and distribution
Are successful
•    30,000 co-ops in all sectors of US economy
Are resilient
•    Survived and grew during the global recession
2. What is a Co-op?

     A co-operative is an autonomous
association of persons united voluntarily to
 meet their common economic, social,
  and cultural needs and aspirations
       through a jointly-owned and
   democratically-controlled enterprise.
      International Co-operative Alliance • www.ica.coop
The Basic Idea
A business that is equitably owned and
democratically controlled by its members
for their common good, the good of the
community and to accomplish a shared goal
or purpose.

Any surplus (profit) is distributed among
members in proportion to their use of the
business, or is reinvested in the business.
Values Based
Co-operatives are based on the values of
self-help, self-responsibility, democracy,
equality, equity and solidarity. In the
tradition of their founders, co-operative
members believe in the ethical values of
honesty, openness, social responsibility
and caring for others.
International Co-operative Alliance, 1995
www.ica.coop
Principles
•    Voluntary & Open Membership
•    Democratic Member Control
•    Member Economic Participation
•    Autonomy & Independence
•    Education, Training & Information
•    Collaboration Among Co-operatives
•    Concern for Community

International Co-operative Alliance, 1995
www.ica.coop
“User” Focused
•  User-Owned: People who use the co-op’s
   services also own it.
•  User-Controlled: People who use the co-op
   control it on a democratic basis (one-member-
   one-vote).
•  User-Benefit: People who use the co-op
   receive benefits such as patronage dividends,
   improved price, goods and services, and
   employment.
Flexibility: Member Type
•    Community Co-ops: Owned and governed by
     members of community.
•    Consumer Co-ops: Owned by the people who
     purchase goods or services.
•    Producer Co-ops: Owned by producers who process
     and market their products.
•    Worker Co-ops: Owned and operated by the people
     who contribute their labor to the business.
•    Multistakeholder Co-ops: Owned and controlled by
     combination of stakeholders.
Flexibility: Activity
•  Purchase needed products or services as a
   group.
•  Produce a product or service together.
•  Process and value to raw materials produced
   by members.
•  Market products produced by members or by
   the co-op.
•  Provide Employment and a livelihood.
Flexibility: Sector
•  Food Co-ops           •  Housing Co-ops
•  Agricultural Co-ops   •  Credit Unions
•  Fishing Co-ops        •  Communications
•  Worker Co-ops         •  Utilities Co-ops
•  Artisan Co-ops        •  Health & Insurance
A Basic Co-op Structure
                                MEMBERS

                                      Elect
        Worker Co-op        BOARD OF DIRECTORS

                                       Hire
                                                             Consumer or
                               MANAGEMENT
                                                            Producer Co-op
                                       Hire
                                  STAFF

                                       Product or Service
A Multistakeholder Co-op      CONSUMERS OR                               Collectives
includes a combination of                               flatten organizational layers,
                               PRODUCERS
member types.                                           emphasizing consensus and
                                                              group decision-making.
3. Why Co-ops?
Co-ops & Economic Resilience:
•  Community ownership & control
•  Focus on service, meeting needs before profit
•  Develop local skills & assets
•  Ability to assemble limited resources
•  Regional economic efficiencies
•  Difficult to move or buy-out
•  Root wealth in community, not markets
•  Member, customer loyalty
•  Low business failure rate & are long-lived…
Ontario Co-op Association // ontario.coop
The Result


More stable local food systems,
 infrastructure, employment,
    services, and economy.
International Year of Co-ops

Co-ops “in their various forms, promote the fullest
possible participation in the economic and
social development of all people, including
women, youth, older persons, persons with
disabilities and indigenous peoples, are becoming
a major factor of economic and social
development and contribute to the eradication of
poverty.”

United Nations
Resolution 64/136
International Year of Co-ops
What the United Nations says:
•  Community ownership
•  Economic & Social Development
•  Poverty reduction
•  Employment generation
•  Fairness in globalization
•  Conflict resolution & reconstruction
•  Food security
•  Innovation & resilience
A Co-operative Decade?
“The real opportunity, of course, is to use
2012 to help achieve a longer-term vision.
ICA is committed to turning the International
Year of Co-operatives into A Co-operative
Decade, with the goal of the co-operative
being the fastest-growing model of
enterprise by 2020.”

Charles Gould, Secretary General
International Co-operative Alliance
4. Where is the Potential?

   The Neighboring Food Co-op Association
  is a network of food co-ops committed to a
shared vision of a thriving regional economy,
   rooted in a healthy, just and sustainable
    food system, and a vibrant community
          of co-operative enterprise.
Telling Our Story…

Neighboring Food Co-ops
•  34 Co-ops & Start-Ups
•  80,000 memberships
•  1,450 employees
•  $28.6 million in wages
•  $200 million revenue
•  $30 million in local
  purchases

     http://nfca.coop/members
…Across the Economy
New England & New York
•  8,860 co-ops
•  9.5 million members
•  Employ 55,000 people
•  $2 billion in wages
•  $100 billion in assets
•  $14 billion in revenue

     http://reic.uwcc.wisc.edu/
  http://nfca.coop/co-opeconomy
Our Co-ops in the Food System
Leveraging the shared   PRODUCTION                   PROCESSING
impact of food co-ops
in the food system…



        WASTE & NUTRIENT                                  DISTRIBUTION:
          MANAGEMENT                  NFCA                 MARKETING




                                                        DISTRIBUTION:
           CONSUMPTION
                                                       TRANSPORTATION
               NFCA
             Food Co-op
                                     DISTRIBUTION:
           Member-owners
                                       SOURCING
                                         NFCA                              Based on
                                        Member          Components of a Food System
                                      Food Co-ops                  (Nickerson, 2008)
Opportunities for Development
           PRODUCTION                   PROCESSING




 WASTE & NUTRIENT                            DISTRIBUTION:
   MANAGEMENT            NFCA                 MARKETING




                                           DISTRIBUTION:
  CONSUMPTION
                                          TRANSPORTATION
      NFCA
    Food Co-op
                        DISTRIBUTION:
  Member-owners
                          SOURCING
                            NFCA                              Based on
                           Member          Components of a Food System
                         Food Co-ops                  (Nickerson, 2008)
286
                                              F A R M E R S
                                              (1,700 TOTAL)
                                                   •#Organic(Valley((
                                             Co/op(Member(Farmers(
                                                  Connec0cut#             1#
                                                        Maine#        30#
                                                Massachuse8s#             2#
                                               New#Hampshire#             9#
                                                     New#York# 115#
                                                     Vermont# 129#




Our$co'ops:$Working$together$for$a$more$
                                                        33
                                              FOOD CO-OPS
just,$sustainable$and$democratic$$         NFCA(Member(Food(Co/op((
regional$food$system.$                         Loca:ons(&(Start/Ups(
                                                                 AS#OF#12/31/2011#
Deep Root Organic Co-op

•  Founded 1986
•  19 members in VT & Québec
•  84,095 cases of produce (2011)
•  $2.2 million in revenue (2011)
•  Revenue for first half of 2012 up 40%
•  Customers across VT and New England
•  Partner in NFCA Frozen Vegetable Project
Other Examples
•  Production: Arethusa Farm, Diggers Mirth
•  Purchasing: Greenfield Farmers Co-op, Intervale Farm
   Co-op, Hardwick Farmers Co-op
•  Aggregation: Deep Root, Agri-Mark (Cabot), Pioneer
   Valley Growers Association, Organic Valley
•  Processing: Organic Valley, Green Mountain Spinnery,
   Real Pickles (Converting)
•  Marketing: Equal Exchange
•  Distribution: Valley Green Feast (Conversion), Mass
   Local Food Co-op
•  Retailing: Franklin Community Co-op, River Valley
   Market, Leverett Village, Old Creamery (Conversion)
5. Starting a Co-op

•  Launch a new co-op
•  Convert an existing business
Conversion
Basic Questions:
•  Is there a willing seller?
•  Are there potential member owners?
•  Is the business viable?
•  Is there a support system?
•  Designing the transaction
•  Completing the transaction
•  Ongoing investment in education and training
•  Linkage with co-op community
Launching a New Co-op
Activities:
•  Define overall purpose or goal
•  Create steering committee
•  Raise pre-development funds
•  Hire a coordinator, if possible
•  Conduct feasibility study
•  Establish the founding board
•  Incorporate and adopt by-laws
Launching a New Co-op
Activities, continued:
•  Develop a business plan
•  Create membership agreements
•  Recruit members and equity investment
•  Access necessary debt financing
•  Hire appropriate management
•  Open for business
Basic Development Process
Timeline
•  12-18 months to incorporate (varies widely!)
•  Open doors – 2 yrs, 4 yrs, 12 yrs
•  Existing facility or business can be faster
Resources needed
•  Committed, visionary leadership
•  Co-op business, legal, and financial support
•  Member equity investment
•  Start-up financing
•  Peer support & guidance
Legal Statutes
General Co-op Statutes
  •    MA, Title XXII, Ch. 157
  •    ME: Title 13, Chapter 85: Cooperatives
Worker Co-op Statutes
  •    VT: Title 11, Ch. 8: Worker Cooperative
       Corporations
  •    MA: Title XXII, Ch. 157A. Employee Cooperative
       Corporations
  •    CT: Ch. 599a Worker Cooperative Corporations
“C” Corp with Co-op Bylaws
LLC with Co-op Operating Agreement
Some Guidelines for Success
  Strong, committed member leadership
  Set realistic goals and focus on them
  Base decisions on concrete market research
   and business planning
  Invest in member education and keep
   members informed and involved
  Use technical assistance from reputable co-op
   developers and industry experts
  Seek out peer support from other co-ops
Some Guidelines for Success
  Businesslike meetings
  Sound co-op business practices
  Culture of appreciation, openness, & honesty
  An open hiring process
  Sufficient capital for launch
  Business scaled to market
  If possible, hire project staff
Concerns for Co-operators
•  Understanding group dynamics
•  Facilitation of process, shared vision
•  Defining roles and responsibilities early
•  Professional standards
•  Participatory but focused environment
•  Recognizing strengths and weaknesses
Concerns for Co-operators
•  Engagement of members
•  Encourage and develop broad leadership
•  Ongoing training in:
  •    Board leadership
  •    Fiscal oversight
  •    Project & strategic planning
  •    Communication, facilitation, conflict resolution
Why Go Co-op?
Co-operative enterprises:
•  …put people before profit,
•  …are community owned,
•  …are accountable to members,
•  …are successful businesses,
•  …strengthen local economies,
•  …are resilient,
•  …build a better food system.
6. Discussion

•  Questions
•  Feedback
•  Ideas
•  Opportunities
Erbin Crowell, Executive Director
Neighboring Food Co-op Association
erbin@nfca.coop // www.nfca.coop
  www.facebook.com/neighboring

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Growing the Co-operative Food System

  • 1. Growing the Co-operative Food System Erbin Crowell, Executive Director NFCA NOFA MASS Winter Conference Worcester, MA // January 12th 2013 www.nfca.coop
  • 2. Outline 1.  Our Context 2.  What is a Co-op? 3.  Why Co-ops? 4.  Where is the Potential? 5.  Starting a Co-op 6.  Questions, Feedback & Ideas
  • 3. 1. Our Context •  Crisis of Global Economic System •  Unemployment •  Dramatic Shifts in Wealth •  Diminished Democracy •  Instability & Change •  Hunger for Alternatives
  • 4. What If…? There was a business model that... •  …was democratic. •  …was rooted in our local communities. •  …was part of a values based movement. •  …put common good before private gain. •  …delivered tangible benefits. •  …was flexible and innovative. •  …was successful and resilient.
  • 5. England in the 1800s •  Dislocation of Local Economies •  Dramatic Shifts in Wealth •  Concentration of Economic Control •  Poor Working Conditions •  Limited Access to Healthy Food •  Birth of the Co-operative Movement
  • 6. Rochdale Equitable Pioneers •  Founded 1844 •  Weavers, Unionists, Community Activists •  Member-Owned Store •  Principles for a Movement
  • 7. Beyond a Grocery Store What was the motivation of the Rochdale Pioneers, who codified the values and principles on which the co-operative movement has based since 1844? We know it today as food security. Dame Pauline Green, President, International Co-operative Alliance
  • 8. Co-ops Today… Are more common than we think •  1 billion members worldwide (1 in 4 in the US) •  More people than own stock in multinationals •  Majority of US farmers are co-op members Are innovative •  Healthy food, organic agriculture, Fair Trade, relocalization, regional aggregation and distribution Are successful •  30,000 co-ops in all sectors of US economy Are resilient •  Survived and grew during the global recession
  • 9. 2. What is a Co-op? A co-operative is an autonomous association of persons united voluntarily to meet their common economic, social, and cultural needs and aspirations through a jointly-owned and democratically-controlled enterprise. International Co-operative Alliance • www.ica.coop
  • 10. The Basic Idea A business that is equitably owned and democratically controlled by its members for their common good, the good of the community and to accomplish a shared goal or purpose. Any surplus (profit) is distributed among members in proportion to their use of the business, or is reinvested in the business.
  • 11. Values Based Co-operatives are based on the values of self-help, self-responsibility, democracy, equality, equity and solidarity. In the tradition of their founders, co-operative members believe in the ethical values of honesty, openness, social responsibility and caring for others. International Co-operative Alliance, 1995 www.ica.coop
  • 12. Principles •  Voluntary & Open Membership •  Democratic Member Control •  Member Economic Participation •  Autonomy & Independence •  Education, Training & Information •  Collaboration Among Co-operatives •  Concern for Community International Co-operative Alliance, 1995 www.ica.coop
  • 13. “User” Focused •  User-Owned: People who use the co-op’s services also own it. •  User-Controlled: People who use the co-op control it on a democratic basis (one-member- one-vote). •  User-Benefit: People who use the co-op receive benefits such as patronage dividends, improved price, goods and services, and employment.
  • 14. Flexibility: Member Type •  Community Co-ops: Owned and governed by members of community. •  Consumer Co-ops: Owned by the people who purchase goods or services. •  Producer Co-ops: Owned by producers who process and market their products. •  Worker Co-ops: Owned and operated by the people who contribute their labor to the business. •  Multistakeholder Co-ops: Owned and controlled by combination of stakeholders.
  • 15. Flexibility: Activity •  Purchase needed products or services as a group. •  Produce a product or service together. •  Process and value to raw materials produced by members. •  Market products produced by members or by the co-op. •  Provide Employment and a livelihood.
  • 16. Flexibility: Sector •  Food Co-ops •  Housing Co-ops •  Agricultural Co-ops •  Credit Unions •  Fishing Co-ops •  Communications •  Worker Co-ops •  Utilities Co-ops •  Artisan Co-ops •  Health & Insurance
  • 17. A Basic Co-op Structure MEMBERS Elect Worker Co-op BOARD OF DIRECTORS Hire Consumer or MANAGEMENT Producer Co-op Hire STAFF Product or Service A Multistakeholder Co-op CONSUMERS OR Collectives includes a combination of flatten organizational layers, PRODUCERS member types. emphasizing consensus and group decision-making.
  • 18. 3. Why Co-ops? Co-ops & Economic Resilience: •  Community ownership & control •  Focus on service, meeting needs before profit •  Develop local skills & assets •  Ability to assemble limited resources •  Regional economic efficiencies •  Difficult to move or buy-out •  Root wealth in community, not markets •  Member, customer loyalty •  Low business failure rate & are long-lived…
  • 19. Ontario Co-op Association // ontario.coop
  • 20. The Result More stable local food systems, infrastructure, employment, services, and economy.
  • 21. International Year of Co-ops Co-ops “in their various forms, promote the fullest possible participation in the economic and social development of all people, including women, youth, older persons, persons with disabilities and indigenous peoples, are becoming a major factor of economic and social development and contribute to the eradication of poverty.” United Nations Resolution 64/136
  • 22. International Year of Co-ops What the United Nations says: •  Community ownership •  Economic & Social Development •  Poverty reduction •  Employment generation •  Fairness in globalization •  Conflict resolution & reconstruction •  Food security •  Innovation & resilience
  • 23. A Co-operative Decade? “The real opportunity, of course, is to use 2012 to help achieve a longer-term vision. ICA is committed to turning the International Year of Co-operatives into A Co-operative Decade, with the goal of the co-operative being the fastest-growing model of enterprise by 2020.” Charles Gould, Secretary General International Co-operative Alliance
  • 24. 4. Where is the Potential? The Neighboring Food Co-op Association is a network of food co-ops committed to a shared vision of a thriving regional economy, rooted in a healthy, just and sustainable food system, and a vibrant community of co-operative enterprise.
  • 25. Telling Our Story… Neighboring Food Co-ops •  34 Co-ops & Start-Ups •  80,000 memberships •  1,450 employees •  $28.6 million in wages •  $200 million revenue •  $30 million in local purchases http://nfca.coop/members
  • 26. …Across the Economy New England & New York •  8,860 co-ops •  9.5 million members •  Employ 55,000 people •  $2 billion in wages •  $100 billion in assets •  $14 billion in revenue http://reic.uwcc.wisc.edu/ http://nfca.coop/co-opeconomy
  • 27. Our Co-ops in the Food System Leveraging the shared PRODUCTION PROCESSING impact of food co-ops in the food system… WASTE & NUTRIENT DISTRIBUTION: MANAGEMENT NFCA MARKETING DISTRIBUTION: CONSUMPTION TRANSPORTATION NFCA Food Co-op DISTRIBUTION: Member-owners SOURCING NFCA Based on Member Components of a Food System Food Co-ops (Nickerson, 2008)
  • 28. Opportunities for Development PRODUCTION PROCESSING WASTE & NUTRIENT DISTRIBUTION: MANAGEMENT NFCA MARKETING DISTRIBUTION: CONSUMPTION TRANSPORTATION NFCA Food Co-op DISTRIBUTION: Member-owners SOURCING NFCA Based on Member Components of a Food System Food Co-ops (Nickerson, 2008)
  • 29. 286 F A R M E R S (1,700 TOTAL) •#Organic(Valley(( Co/op(Member(Farmers( Connec0cut# 1# Maine# 30# Massachuse8s# 2# New#Hampshire# 9# New#York# 115# Vermont# 129# Our$co'ops:$Working$together$for$a$more$ 33 FOOD CO-OPS just,$sustainable$and$democratic$$ NFCA(Member(Food(Co/op(( regional$food$system.$ Loca:ons(&(Start/Ups( AS#OF#12/31/2011#
  • 30. Deep Root Organic Co-op •  Founded 1986 •  19 members in VT & Québec •  84,095 cases of produce (2011) •  $2.2 million in revenue (2011) •  Revenue for first half of 2012 up 40% •  Customers across VT and New England •  Partner in NFCA Frozen Vegetable Project
  • 31. Other Examples •  Production: Arethusa Farm, Diggers Mirth •  Purchasing: Greenfield Farmers Co-op, Intervale Farm Co-op, Hardwick Farmers Co-op •  Aggregation: Deep Root, Agri-Mark (Cabot), Pioneer Valley Growers Association, Organic Valley •  Processing: Organic Valley, Green Mountain Spinnery, Real Pickles (Converting) •  Marketing: Equal Exchange •  Distribution: Valley Green Feast (Conversion), Mass Local Food Co-op •  Retailing: Franklin Community Co-op, River Valley Market, Leverett Village, Old Creamery (Conversion)
  • 32. 5. Starting a Co-op •  Launch a new co-op •  Convert an existing business
  • 33. Conversion Basic Questions: •  Is there a willing seller? •  Are there potential member owners? •  Is the business viable? •  Is there a support system? •  Designing the transaction •  Completing the transaction •  Ongoing investment in education and training •  Linkage with co-op community
  • 34. Launching a New Co-op Activities: •  Define overall purpose or goal •  Create steering committee •  Raise pre-development funds •  Hire a coordinator, if possible •  Conduct feasibility study •  Establish the founding board •  Incorporate and adopt by-laws
  • 35. Launching a New Co-op Activities, continued: •  Develop a business plan •  Create membership agreements •  Recruit members and equity investment •  Access necessary debt financing •  Hire appropriate management •  Open for business
  • 36. Basic Development Process Timeline •  12-18 months to incorporate (varies widely!) •  Open doors – 2 yrs, 4 yrs, 12 yrs •  Existing facility or business can be faster Resources needed •  Committed, visionary leadership •  Co-op business, legal, and financial support •  Member equity investment •  Start-up financing •  Peer support & guidance
  • 37. Legal Statutes General Co-op Statutes •  MA, Title XXII, Ch. 157 •  ME: Title 13, Chapter 85: Cooperatives Worker Co-op Statutes •  VT: Title 11, Ch. 8: Worker Cooperative Corporations •  MA: Title XXII, Ch. 157A. Employee Cooperative Corporations •  CT: Ch. 599a Worker Cooperative Corporations “C” Corp with Co-op Bylaws LLC with Co-op Operating Agreement
  • 38. Some Guidelines for Success   Strong, committed member leadership   Set realistic goals and focus on them   Base decisions on concrete market research and business planning   Invest in member education and keep members informed and involved   Use technical assistance from reputable co-op developers and industry experts   Seek out peer support from other co-ops
  • 39. Some Guidelines for Success   Businesslike meetings   Sound co-op business practices   Culture of appreciation, openness, & honesty   An open hiring process   Sufficient capital for launch   Business scaled to market   If possible, hire project staff
  • 40. Concerns for Co-operators •  Understanding group dynamics •  Facilitation of process, shared vision •  Defining roles and responsibilities early •  Professional standards •  Participatory but focused environment •  Recognizing strengths and weaknesses
  • 41. Concerns for Co-operators •  Engagement of members •  Encourage and develop broad leadership •  Ongoing training in: •  Board leadership •  Fiscal oversight •  Project & strategic planning •  Communication, facilitation, conflict resolution
  • 42. Why Go Co-op? Co-operative enterprises: •  …put people before profit, •  …are community owned, •  …are accountable to members, •  …are successful businesses, •  …strengthen local economies, •  …are resilient, •  …build a better food system.
  • 43. 6. Discussion •  Questions •  Feedback •  Ideas •  Opportunities
  • 44. Erbin Crowell, Executive Director Neighboring Food Co-op Association erbin@nfca.coop // www.nfca.coop www.facebook.com/neighboring