[Presentation from May 14 Tap into NFC Meetup] At the Tap into NFC Meetup in Boston on May 14, 2015, attendees learned about NFC technology and where the Internet of Things is headed in 2015 and beyond. Slide deck includes: -NFC ecosystem overview + Why NFC Should be on Your Radar ~ Paula Hunter, Executive Director, NFC Forum -NFC Everywhere – bringing new, secure and convenient user experiences and enabling the Internet of Things with a simple touch of your mobile device ~ Suresh Palliparambil, NXP -Lightning talks from Identiv, TapTrack, Purple Deck Media, and Couchbase Get involved in or meet us at one of our upcoming events: http://nfc-forum.org/nfc-forum-events/

1. Advancing Near Field Communication Technology1
District Hall
May 14, 2015

2. AGENDA
Advancing Near Field Communication Technology
2
● Why NFC Should be on Your Radar
Paula Hunter, Executive Director, NFC Forum
● NFC Everywhere: Suresh Palliparambil, NXP
● Panel Discussion: How NFC Technology is
Evolving
● Lightning Talks
● Networking Cocktail Reception
Featuring Tap Into NFC Exhibitor Showcases

3. WHY NFC SHOULD BE ON YOUR RADAR
Paula Hunter
NFC Forum Executive Director
Tap Into NFC Meetup
May 14, 2015
Advancing Near Field Communication Technology

4. ABOUT THE NFC FORUM
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5. NFC FORUM MISSION
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 Develop standards-based NFC specifications
 Encourage the development of products based on NFC Forum specifications
 Work to ensure that products claiming NFC capabilities comply with NFC Forum specifications
 Educate consumers and enterprises globally about NFC
Specifications &
Application Documents
Compliance Branding

6. DRIVING NFC FORWARD ON ALL FRONTS
6
 Harmonize existing contactless standards
 Enable new applications and services
 22 Specifications published
 Over 50,000 downloads
Technical Specifications
 Advance NFC initiatives
 Influence new technical specifications
 Create new business alliances and opportunities
 Contribute to the growth of NFC
 Collaborate with over 160 companies worldwide
Special Interest Groups (SIGs)
 Collaborate with industry stakeholders to determine
most pressing needs and promising directions
 Ensure that new NFC solutions are future-safe
 Work across Consumer Electronics, Health Care,
Payment, Retail and Transport business sectors
Membership
 Establishes strong foundation for NFC
implementations
 Fosters gold standard of confidence and credibility
 24 authorized labs; 7 validated test tools, over 100
certified devices
 Plugfests for testing interoperability and compliance
Compliance Program
http://nfc-forum.org/

7. Advancing Near Field Communication Technology7

8. SPONSOR MEMBERS
Advancing Near Field Communication Technology
PRINCIPAL MEMBERS

9. NFC DEVICES OPERATE IN 3 MODES
Card Emulation
9
Tag/Card Reader/Writer
Connect the world of
apps with the physical
world
Connect devices through
physical proximity
Connect to a common
infrastructure …3
2
1
Peer to Peer

10. MARKET SITUATION
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11. COMPELLING DATA
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From 2014 to 2015 over 1 billion NFC-enabled devices will be shipped worldwide.

12. MOBILE NFC PAYMENT LANDED IN THE U.S.
Advancing Near Field Communication Technology12
• Enables open development of card applications
• Support expressed by Visa and MasterCard
• HCE-based payment projects all over the world
• Ongoing Infrastructure Investment
 EMV adoption/Liability Shift enlarges acceptance point deployment
Full scale deployment of Mobile Payment in US
Apple Pay
• 1m users within 72 hours
• Rapid growth of issuer coverage
• Expansion possible to outside of US
Android Pay

13. HOST CARD EMULATION BREAKTHROUGH
Advancing Near Field Communication Technology13
Open
Global, Software basis, and scalable
Flexible security
3
2
1
A billion units available in the
global market
Opens up use of card emulation
to everyone from developers to
large entities
Security can be tuned to
what the service will
require

14. Advancing Near Field Communication Technology14
HOW NFC SUPPORTS THE INTERNET OF THINGS
An inexpensive means of
providing intelligence
NFC-enabled chips Easy network access
NFC Connection Handover
A means of easy user control
Intuitive tap interface
A way to link physical
objects to the online world
NFC tags

15. STUDY: CONSUMERS PREFER NFC
Advancing Near Field Communication Technology15

16. STUDY CONDUCTED WITH STRATEGY ANALYTICS
Purpose of Study:
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Retailers and brands
more
customer-centric
Growth of digital
interactivity for
retailers and brands
Gather data about
end-user experiences
and perceptions of
NFC in retail setting–
as it relates to other
technologies

17. COMPELLING DATA
Advancing Near Field Communication Technology17
OVER
75%
MORE THAN
75%
OVER
60%
of respondents who used NFC
were very satisfied with their
experience
of respondents indicated an
interest in viewing additional
product information including
inventory and availability via
NFC.
were interested in an NFC-
enabled mobile shopping cart
in-store experience and using
NFC.

18. NFC PREFERRED OVER BLUETOOTH AND QR CODES
Advancing Near Field Communication Technology18
43%
49%
50%
56%
61%
25%
24%
23%
23%
20%
14%
13%
10%
7%
17%
15%
17%
14%
19%
0% 20% 40% 60% 80% 100%
Connecting to Wi-Fi, view deals, etc.
Product info, check stock levels
Related product info
Product info - large items
Reorder consumables
Using NFC
Using QR Code

19. FIND OUT MORE: WHITE PAPER
Advancing Near Field Communication Technology19
NFC Technology: How
Changing Consumer
Preferences Create New
Opportunities for Retailers
white paper.
Link here:
http://nfc-forum.org/retail-study/

20. A DAY IN THE LIFE WITH NFC
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21. START YOUR DAY WITH NFC
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Tap to board the trainSet music preferences in your carTap to program the oven

22. NFC MAKES YOUR DAY MORE PRODUCTIVE
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Re-enter office buildingView a movie’s trailerTap to order lunch

23. NFC AFTER WORK
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Tap to change thermostat
and turn off music
Play Skylanders with your kidsTap to pay for parking

24. TAP INTO NFC MEETUP
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Please join us in thanking our generous sponsors:
Startup Sponsors:
Gold Sponsor
Silver Sponsor

25. PHOTO ATTRIBUTION
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25
● Slide 21
 Tap to program the oven: http://www.androidcentral.com/nfc-enabled-oven-future-coming-lg
 Set music preferences in your car: http://www.autofieldguide.com/articles/cars-talk---with-the-outside-world
 Tap to board the train: http://www.nyu.edu/about/news-publications/publications/connect-information-
technology/2012/11/06/connecting-coffee-credit-cards-and-just-about-anything-else.html
● Slide 22
 Tap to order lunch: http://www.nfcworld.com/2013/11/20/326957/dutch-restaurant-offers-nfc-ordering/
 View a movie’s trailer: http://proxama1.rssing.com/chan-8419691/all_p1.html
 Re-enter office building: http://www.rfidjournal.com/articles/view?9899
● Slide 23
 Tap to pay for parking: http://www.scribbledigital.com/2011/11/30/what-can-you-do-with-mobile-payments/
 Play Skylanders: http://imagenes.es.sftcdn.net/blog/es/2013/03/Skylanders_portal.jpg
 Tap to change thermostat:
http://www.windsorstar.com/business/technology/Photos+Cool+gadgets+unveiled+Vegas+Consumer/7785622/story.html

26. THANK YOU!
Please join us at the NFC Forum:
http://nfc-forum.org/about-us/join-the-forum/
Advancing Near Field Communication Technology26

27. Advancing Near Field Communication Technology27
NFC Everywhere – Bringing New,
Secure and Convenient User
Experiences and Enabling the
Internet of Things
Suresh Palliparambil, NXP

28. June 26, 2015 COMPANY PUBLIC28.
NFC Everywhere
Bringing new secure and convenient user experiences and enabling
the IoT with a simple touch of your mobile device

29. Technology trends creating opportunity for NXP
Everything
connected
Everything
smart
Everything
secure
80% of the World’s Economic Value will come
from Improvements to existing products
Source: Euromonitor; Gartner; ARM Holdings; UBS; Center for Strategic and International Studies; McAfee, NXP analysis,
International Telecommunications Union
1B+ additional
consumers online, 50B+
connected devices
80B+ more devices with
intelligence by 2017
Economic impact of
cyber-attacks nearing
half trillion dollars
Hyper-connectivity has changed our world forever

30. A steady growing number of NFC applications
Creating wide ranging user experiences everywhere
Access
Payment Connected
Home
Smart
Manu-
facturing
June 26, 2015 COMPANY PUBLIC
30.
Smart
Marketing
Smart
Mobility

31.  Open loop & Closed loop Payments
 Tap-and-pay convenience
 Enhanced security
 Paperless receipts
 Loyalty programs
 Electronic coupons
 Personalized messages
 Support for PCI and EMVCo regulatory
requirements
› THINK – mPoS, form factors like
wristbands, and multi-applications
(Payment & Access)
June 26, 2015 COMPANY PUBLIC31.
NFC-enabled
POS terminals use
NXP technology
SECURE PAYMENT
Fast & Safe transactions

32. SECURE ACCESS
Smart solutions
• Tap-and-access user convenience
 Scalable security solutions, such as:
 Temporary access for specific people
(e.g. service or emergency staff)
 Embedded encryption
 Enhanced privacy protection
 Remote key distribution and management
 Multi-applications (e.g. Time& Attendance,
Micro-Payment)
 Combined Physical and Logical access
June 26, 2015 COMPANY PUBLIC32.
› Proven solution of choice in
high-security access-management
systems worldwide

33.  Interactive advertising
 In-store and out-of-store marketing
 Couponing
 Loyalty programs
 On-product info sharing
 Product authentication
SMART MARKETING
Direct consumer engagement
Advantages
› Contextual and personalized messages
› Connect to cloud intelligence

34.  Mass transit ticketing
 Individual: car sharing, bike sharing,
skiing
 Highway & city tolls
 Easy-tap access to cloud info & services
 City intelligence
June 26, 2015 COMPANY PUBLIC34.
SMART MOBILITY & CITY
A new level of services
730+ cities
wordlwide enabled
on MIFARE mobile
ticketing

35. NFC – your critical link for the Internet of Things
Consumer
Applications
Business
Applications
www
Smart or connected
NFC tags
NFC readers

36. THE CONNECTED HOME
Redefining the at-home environment
 Tap-and-go
experiences
 Faster product
registration
 Quick pairing with
Bluetooth and WiFi
 Extended user
interfaces
 Personalized settings
 Parental controls
 Authentication and
access rights
 One-step payments
 Easy access to online
maintenance
 Efficient data tracking
 Interactive and
personalized
advertising
 Intuitive commissioning
June 26, 2015 COMPANY PUBLIC36.
3
the number of
internet-connected
devices per person

37. INDUSTRIAL IoT
NFC enables Industry 4.0
June 26, 2015 COMPANY PUBLIC37.

38. More information: www.nxp.com/nfc

39. PANEL DISCUSSION
Advancing Near Field Communication Technology39
How NFC Technology is Evolving in Mobile and Content Marketing, Health Care, Big
Data Analytics and Internet of Things Security
Moderator: Paula Hunter, NFC Forum
Panelists:
● Dutch Dwight , Medullan
● Nathan Neil, Purple Deck Media
● Kelsey Burhans , Cignify
● Louis Parks, SecureRF

40. Advancing Near Field Communication Technology40
How NFC Revolutionizes Analog
Sensors and Data
Joseph Tassone, Identiv

41. How NFC Revolutionizes
Analog Sensors & Data
Loggers
uTrust Sense
Joseph Tassone, Exec VP
May 14, 2015
V1.0

42. Internet Of Things (IoT)
42

43. Vision
43
Affordable, Mobile-ready, Trusted
NFC Based IoT Sensor Solutions
for Environmental Data Capture and
Cloud-based
Analytics and Provisioning

44. The Approach
44
Mobile App
Sensor

45. uTrust Sensor Products
9
Temperature
Tracker
Humidity
Tracker
O2
Tracker
Multi-Sensors
Tracker
3-Axis
Accelerometer
…
NFC Inlay-based
Sensor
+
Pressure
Tracker
Thru 2016

46. Sensor Applications
11
 Temperature monitoring to existing RFID markets
including:
– Supply chain (ex: cold chain monitoring)
– Pharmaceuticals
– Healthcare (ex: medical supplies)
– Government applications
 Record Temperature over a period of time or read
instantaneous measurements.
 Label form factor to be conveniently affixed to goods or
people for temperature control applications.

47. uTrust Sense Temperature Tracker Solution
10
 Central repository for data collection (DB)
 Comprehensive Analytics
 Audits and reports
 Tag calibration and activation/setup
 Tag activation & setup
 Online/Offline
 Local analytics
 For Android
Mobile
Application
Temperature
Tracker
Cloud
 Temperature measurements at configurable
interval (datalogging)
 RFID enabled device / battery assisted /
disposable
 SDK available (for PC/Android OS)

48. QUESTIONS
???

49. Advancing Near Field Communication Technology49
NFC Embedded Middleware
David Shalaby, TapTrack

50. NFC Solution Provider
info@taptrack.com

51. About TapTrack - Our Technology
● Tag provisioning
● Tag reading/writing
● Tag authentication
NFC Hardware NFC Cloud Platform
Data layer
Back end
Permissions/Access Control
●
●
●
NFC Platform as a Service

52. Smart NFC Readers
Smooth, Fast and Frictionless is the central feature of NFC
→ Smart readers often required to achieve this
UID-based systems don’t fully leverage the power of NFC
→ Completely dependent on strong connectivity
→ See http://tapintonfc.org/2015/04/nfc-is-more-than-just-a-wireless-barcode/
The entire tag interaction should take no more than a ½ sec:
→ Reading,writing and updating tag
→ For secure tags, authentication
→ Example: Cashless payments, transit fares, access control.

53. NFC Middleware in the Reader
Generic NFC reader implementation using PC:
USB
Hosting system
Command
Logic
Tag Response
Generic Reader
Command
Logic
Tag Response
Command
Logic
Tag Response
.
.
.

54. Generic NFC reader implementation using PC:
USB
Hosting system
Generic NFC Reader
Hosting PC software must handle:
● Tag detection and enumeration
● Basic level NFC commands
● NDEF/Data parsing
● Authentication
● Encryption/decryption
For USB readers, the connection is fast enough such that there is
minimal latency, but the host software must be very NFC intensive
NFC Middleware in the Reader

55. More modern NFC reader implementation using mobile/tablet
Hosting
system
Command
Logic
Tag Response
3.5mm
audio jack
Command
Logic
Tag Response
Command
Logic
Tag Response
.
.
.
latency
latency
latency
latency
latency
latency
This latency can often cause the tag to timeout or create a cumbersome UX
NFC Middleware in the Reader

56. More modern NFC reader implementation using mobile/tablet
Hosting
system
3.5mm
audio jack
Tablet app also must handle:
● Tag detection and enumeration
● Basic level NFC commands
● NDEF/Data parsing
● Authentication
● Encryption/decryption
App must be very NFC intensive
Latency between the app and the reader can slow down scanning
Headphone jack readers power
down frequently to conserve battery.
This is the main cause of latency.
NFC Middleware in the Reader

57. More modern NFC reader implementation using Bluetooth tablet
Hosting
system
Low Energy
Bluetooth®
Tag Response
Tag Response
Tag Response
Command
Logic
Command
Logic
Command
Logic
.
.
.
callback
callback
With Bluetooth, the callback functions required to communicate introduce a
level of app complexity, a.k.a ‘callback hell’
callback
NFC Middleware in the Reader

58. Smart NFC reader implementation using Bluetooth tablet
Hosting
system
Low Energy
Bluetooth®
Command
Logic
Embedded NFC
Middleware
Tag Response
Tag Response
Logic Tag Response
LogicResponse
Command
Command
Command
NFC Middleware in the Reader

59. Smart NFC reader implementation using Bluetooth tablet
Hosting
system
Low Energy
Bluetooth®
Command
Logic
Embedded NFC
Middleware
Tag Response
Tag Response
Logic Tag Response
LogicResponse
Command
Command
Command
The reader’s embedded firmware does all the low level NFC
command/responses in < 100ms, relieving the developer of this pain
NFC Middleware in the Reader

60. Smart NFC reader implementation using Bluetooth tablet
Hosting
system
Low Energy
Bluetooth®
Command
Logic
Embedded NFC
Middleware
Tag Response
Tag Response
Logic Tag Response
LogicResponse
Command
Command
Command
App has to
handle only is
this
simple
operation
NFC Middleware in the Reader

61. Check out TappyBLE reader demo
at the TapTrack exhibit table
Sample app available on the Play Store
TappyBLE
free demo app
Full SDK and source code available for
free download at www.taptrack.com
NFC Middleware in the Reader

62. dave@taptrack.com
1-800-293-6094

63. Advancing Near Field Communication Technology63
NFC Impact-- Improving Content
Delivery, Customer Experiences
and Brand Engagement
Nathan Neil, Purple Deck Media

64. Improving Content Delivery,
Customer Experiences, and Brand Engagement
With NFC
Copyright © 2015 Purple Deck Media, Inc. All Rights Reserved

65. Previous Methods for Content
Delivery
• Direct Mailing
• Stand Alone Website/Mobile Site
• QR Codes
• Search Engines
Copyright © 2015 Purple Deck Media, Inc. All Rights Reserved

66. Why NFC?
• Make older delivery systems interactive
• Websites and Mobile Sites
• Direct Mailing Campaigns
• Make the WORLD interactive
• Fast, rapid access to information
• Eliminate the need to search
• Powerful metrics to see effectiveness
Copyright © 2015 Purple Deck Media, Inc. All Rights Reserved

67. How does NFC make Content
Delivery Work?
• We rely on our smart phones
• Our society has a hunger for instant information
• Tied to a dynamic system with reporting, NFC becomes
more powerful
• A world with all products using NFC makes access to
information instant and accurate
Copyright © 2015 Purple Deck Media, Inc. All Rights Reserved

68. Brand awareness and Customer
Experience
• All the information a customer needs is a tap
away
• Customer service streamlined
• Keep customer within your brand by making
information available
Copyright © 2015 Purple Deck Media, Inc. All Rights Reserved

69. Washing Machine Breaks
• Let’s say your washing machine breaks
• The manufacturer used NFC with our system
• You tap the NFC tag on the device
• Submit Service Request
• Buy Parts
• Check Warranty
Copyright © 2015 Purple Deck Media, Inc. All Rights Reserved

70. So Many Vertices of Use
• Tourism
• Government
• Retail
• Public Safety
• Healthcare
• Manufacturing
Copyright © 2015 Purple Deck Media, Inc. All Rights Reserved

71. Let’s Move Forward, Educate, and
Expand
• Work together to create a smarter world
• Educate others on the benefits of NFC
• Collaborate on Strategies of Content to Deliver
• Put an NFC tag on everything!
Copyright © 2015 Purple Deck Media, Inc. All Rights Reserved

72. Advancing Near Field Communication Technology72
Creating Offline and Online
Applications on Mobile with NFC
William Hoang, Couchbase

73. Couchbase Mobile
No Bars, No Problem:
Creating Offline and Online Applications on Mobile with NFC
73

74. About Me
William Hoang
Mobile Developer Advocate
@sweetiewill
74

75. What is NoSQL?

76. 76
Current State

77. 77
Trends

78. 78
SQL

79. 79
NoSQL

80. What is NFC & the business problem?

81. Today’s Mobile Apps
81
Try again
later.
No Internet
please wait…

82. How does this affect what people think about your app?
82
Doesn’t work a lot of the time and when
it does it’s slow.

83. How does this affect application uninstall rates?
83
0%
20%
40%
60%
80%
100%UninstallRate
Freezing
Crashing
Slow Responsiveness
Source: uSamp

84. Data Location is the Problem
84

85. Local Data + Sync is the Solution
85

86. What does this mean for your apps?
86
Always work both online & offline
Always be blazing fast
Built with orders of magnitude less code
Users will absolutely love your apps

87. What is the NFC problem?

88. 88
Don’t drain all my battery!Decentralised Web

89. 89
Don’t drain all my battery!Decentralised Web
©2014 Couchbase Inc.
P2P
26
becomes

90. 90
Don’t drain all my battery!Decentralised Web

91. 91
Don’t drain all my battery!Decentralised Web
©2014 Couchbase Inc.
Mesh Networks
30

92. P2P & Offline-First Solution

93. P2P & Offline-First
93
Sports San Francisco
Nature
Admin

94. What is Couchbase Mobile?

95. Couchbase Lite Sync Gateway

96. Couchbase Lite
NoSQL mobile database.
Runs in-process.
Small footprint.

97. Document-Oriented Database
o Key-value collections, with versioning
o Schema-less
o Code fast. Run fast

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100. o Build indexes in your native language
o Results are persisted for fast querying
o Just set breakpoints to debug!
MapReduce Indexes

101. o Listen/Observe for changes.
o Databases, queries, replications—even documents.
o Cuts down done on a ton of cruft code.
Change Notifications

102. Sync
o Full multi-master replication.
o Continuous or ad-hoc in either direction.
o Change notifications & conflict detection.

103. Cocoapods
Maven
Central
Nuget
Github

104. o Authentication
o Authorization
o Data orchestration
Sync Gateway

105. 105

106. Demo

107. Thank You
William Hoang
Mobile Developer Advocate
@sweetiewill
107

108. TAP INTO NFC MEETUP
Advancing Near Field Communication Technology108
Thanks for joining us tonight. Let’s continue the conversation:
@nfcforum
Boston NFC Innovators
Meetup group
When tweeting about tonight’s event use: #TapBOS