Baromètre Neoap Social Media Analyzer des Opticiens de la semaine 8 à la semaine 15 2013.

1. [ Dernier rafraichissement le 15 Apr 2013 22:01 ]
[ Dernière semaine complète : 20135215 ]
Social Media Analyzer
By Neoap
Rapport du 20130218 au 20130414
Plus d'informations :
contact@neoap.fr
14 22454 22259 2823
Acteurs Posts Facebook Tweets Videos YouTube

2. Baromètre Médias Sociaux 2013
Neoap
Acteur
Acteur BSM FB Twitter You Tube
Alain Afflelou
Alain Afflelou 21.5% 11.1% 40.1% 7.7%
Krys
Krys 18.2% 16.7% 18.5% 20.2%
Atol Atol 16.1% 10.7% 24.3% 8.9%
GrandOptical GrandOptical 10.0% 20.8% 1.4% 11.8%
Optic 2000 9.4% 8.7% 11.5% 11.1%
Optic 2000
Optical Center 9.1% 19.3% 1.7% 4.6%
Optical Center Optical Discount 4.8% 4.5% 0.0% 11.8%
Optical Discount Lissac 4.0% 3.9% 1.1% 10.8%
Generale d'Optique 3.7% 1.1% 1.9% 8.3%
Lissac
Lynx Optic 1.1% 1.1% 0.2% 3.1%
Generale d'Optique Visual 0.7% 1.1% 0.0% 2.3%
Lynx Optic Opticiens Conseils 0.3% 1.1% 0.1% 0.8%
Les Opticiens Mutu… 0.3% 3.4% 0.1% 0.8%
Visual
Mutoptic 0.0% 1.1% 0.0% 0.0%
Opticiens Conseils
Les Opticiens Mutua
0% 5% 10% 15% 20% 25%
120%
Others
Alain Afflelou
Krys
100% Atol
12% 13% 8% 8% 12%
15% 16% 19% Optical Center
11% 18% GrandOptical
80% 17% 10% 18% Optic 2000
10% 23% 36%
16% Optical Discount
21% 16% 14% Lissac
60% 18% 34%
20%
23%
18% 19% 20%
40% 21% 29%
16%
16%
8% 23% 21% 17%
16% 8%
20% 10% 14% 11%
14% 9%
11%
13% 14% 9%
8% 10%
0%
08
09
10
11
12
13
14
15
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

3. Engagement des Acteurs 2013
Neoap
Acteur Nb Nb
Acteur Nb Videos
23.3% Posts comments
Optic 2000
400 176 16
Krys 17.7% Optic 2000 95 42 1
Krys 71 34 0
GrandOptical 13.3% Lissac 56 5 1
13.0% Alain Afflelou 49 27 1
Alain Afflelou
GrandOptical 42 37 0
Lissac 10.5% Atol 33 9 6
Optical Center 28 18 0
Atol 8.1% Optical Discount 22 4 0
Optical Center 7.8% Lynx Optic 4 0 0
Generale d'Optique 0 0 7
Optical Discount 4.4%
Generale d'Optique 1.2%
Lynx Optic 0.7%
0% 5% 10% 15% 20% 25%
GrandOptical
Generale d'Optique
25 Optical Center
Alain Afflelou
Krys
20 Optic 2000
Lissac
Lynx Optic
15 Atol
Optical Discount
10
5
0
08
09
10
11
12
13
14
15
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

4. KPIs GrandOptical
Posts Likes Retweets
2 000 Page Likes 45 Tweets
1 800
40
1 600
35
1 400
30
1 200
25
1 000
20
800
15
600
400 10
200 5
0 0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 5763 23 0 1 0
Nb Posts : 62 21 4 Tweets : 92 23
15
5
150 22 7
Nb Post Likes : 604 Retweets : 39
20 5
Nb Comments : 543 100 Tweets act. : 0 21 10 8
Nb Comment Likes : 34 19 7 Retweets act. : 0
50 Tweets press : 1 20 5 9
Likes / Jour : 120.1 18 8 Retweets press: 0
Posts / Jour : 1.3 Tweets / j : 2.1 19 10
Post Likes / Jour : 12.6 17 9 Retweets / j : 0.9
Comments / Jour : 11.3 Tweets act. / j : 0.0 18 11
Comment Likes / Jour : 0.7 16 10
Retweets act. / j : 0.0 17 12
15 11 Tweets press / j : 0.0
16 13
14 13 12 Retweets press / j : 0.0 15 14

5. KPIs Generale d'Optique
Semaine
Retweets
80 Tweets
70
60
50
40
No data to display
30
20
10
0
Semaine
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 0 23 25 0 1
Nb Posts : 0 Tweets : 147 22 2
Nb Post Likes : 0 Retweets : 52 20
21 3
Nb Comments : 0 Tweets act. : 0 15
Nb Comment Likes : 0 Retweets act. : 0 20 10 5
Tweets press : 0 5
Retweets press: 0 19 7
Likes / Jour : No data to display
Posts / Jour : Tweets / j : 3.1 18 8
Post Likes / Jour : Retweets / j : 1.1
Comments / Jour : Tweets act. / j : 0.0 17 9
Comment Likes / Jour : Retweets act. / j : 0.0 16 10
Tweets press / j : 0.0 15 11
Retweets press / j : 0.0 14 13 12

6. KPIs Les Opticiens Mutualistes
Semaine
3,5 Retweets
Tweets
3,0
2,5
2,0
No data to display
1,5
1,0
0,5
0,0
Semaine
10
12
13
14
15
W
W
W
W
W
13
13
13
13
13
Facebook Twitter
Nb Likes : 0 5
Nb Posts : 0 Tweets : 7
Nb Post Likes : 0 Retweets : 2 4
Nb Comments : 0 Tweets act. : 0 3
Nb Comment Likes : 0 Retweets act. : 0 2
16 9
Tweets press : 0 1
Likes / Jour : No data to display Retweets press: 0
Posts / Jour : Tweets / j : 1.0
Post Likes / Jour : Retweets / j : 0.3
Comments / Jour : Tweets act. / j : 0.0
Comment Likes / Jour : Retweets act. / j : 0.0
Tweets press / j : 0.0 12 11
Retweets press / j : 0.0

7. KPIs Optical Center
(K)
Retweets
Posts Likes 40 Tweets
6 Page Likes
35
5
30
4
25
3
20
2 15
1 10
0 5
0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 10151 23 1 5 0
23 1
Nb Posts : 66 22 6 Tweets : 136 22 20 2
20
Nb Post Likes : 234 Retweets : 23 21 15 3
21 7
Nb Comments : 82
15 Tweets act. : 3
20 4
Nb Comment Likes : 10 20
10
8 Retweets act. : 6 10
5 Tweets press : 7 19 5 5
Likes / Jour : 376.0 19 9 Retweets press: 0
18 6
Posts / Jour : 2.4 Tweets / j : 2.8
Post Likes / Jour : 8.7 18 10 Retweets / j : 0.5 17 7
Comments / Jour : 3.0 Tweets act. / j : 0.1 8
16
Comment Likes / Jour : 0.4 17 11
Retweets act. / j : 0.1
15 9
16 12 Tweets press / j : 0.1
14 10
15 14 13 Retweets press / j : 0.0 13 12 11

8. KPIs Alain Afflelou
Posts Likes Retweets
200 Page Likes Tweets
2 000
150
100
1 500
50
0
-50 1 000
-100
-150 500
-200
-250 0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : -938 23 0 1 0
23 1
Nb Posts : 27 22 60 2 Tweets : 2063 22 2
500
Nb Post Likes : 535 21 6
Retweets : 2064 21 3
40 400
Nb Comments : 291 Tweets act. : 22
20 300 4
Nb Comment Likes : 30 20 7 Retweets act. : 5
20 200
Tweets press : 16 19 5
100
Likes / Jour : -26.8 19 8 Retweets press: 1
18 6
Posts / Jour : 0.8 Tweets / j : 36.8
18 9
Post Likes / Jour : 15.3 Retweets / j : 36.9 17 7
Comments / Jour : 8.3 17 10 Tweets act. / j : 0.4 8
16
Comment Likes / Jour : 0.9 Retweets act. / j : 0.1
16 11 15 9
Tweets press / j : 0.3
15 12 14 10
14 13 Retweets press / j : 0.0 13 12 11

9. KPIs Krys
(K)
Retweets
Posts Likes
5 500 Tweets
Page Likes
450
4 400
350
3
300
250
2
200
150
1
100
0 50
0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 6925 23 0 6 0
23 1
Nb Posts : 65 22
50
7 Tweets : 1147 22 250 2
Nb Post Likes : 657
40 Retweets : 774 21 200 3
Nb Comments : 263
21 30 8 Tweets act. : 25 150
20 4
Nb Comment Likes : 39 20 Retweets act. : 4 100
20
10
9 Tweets press : 2 19
50
5
Likes / Jour : 150.5 Retweets press: 0
19 10 18 6
Posts / Jour : 1.4 Tweets / j : 20.5
Post Likes / Jour : 14.3 Retweets / j : 13.8 17 7
18 11
Comments / Jour : 5.7 Tweets act. / j : 0.4 8
16
Comment Likes / Jour : 0.8 17 12 Retweets act. / j : 0.1
15 9
Tweets press / j : 0.0
16 13 14 10
15 14 Retweets press / j : 0.0 13 12 11

10. KPIs Optic 2000
100 Posts Likes Retweets
Page Likes Tweets
200
80
150
60
40 100
20
50
0
0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 93 0 0
22 8 23 1
Nb Posts : 74
80 Tweets : 745 22 2
Nb Post Likes : 310
21 60 9 Retweets : 427 21 100 3
Nb Comments : 190 Tweets act. : 24
40 20 4
Nb Comment Likes : 68
20 10 Retweets act. : 0 50
20 Tweets press : 20 19 5
Likes / Jour : 2.1 19 11 Retweets press: 0
18 6
Posts / Jour : 1.7 Tweets / j : 13.3
Post Likes / Jour : 7.0 Retweets / j : 7.6 17 7
18 12
Comments / Jour : 4.3 Tweets act. / j : 0.4 8
16
Comment Likes / Jour : 1.5 Retweets act. / j : 0.0
17 13 15 9
Tweets press / j : 0.4
14 10
16
15
14 Retweets press / j : 0.0 13 12 11

11. KPIs Lissac
Posts Likes Retweets
Page Likes 50 Tweets
50
45
40 40
35
30
30
25
20
20
10 15
10
0 5
0
Semaine Semaine
08
09
10
11
12
13
14
15
08
09
10
11
12
13
14
15
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 88 4 0
18 30 5 Tweets : 97 23 3
Nb Posts : 56 22 5
Nb Post Likes : 90 17 6
Retweets : 81 20
Nb Comments : 19
20 Tweets act. : 0 21 15 6
Nb Comment Likes : 4 Retweets act. : 0 20 10 7
10
16 8 Tweets press : 0 5
Likes / Jour : 2.3 Retweets press: 0 19 8
Posts / Jour : 1.5 Tweets / j : 2.1
15 9
Post Likes / Jour : 2.4 Retweets / j : 1.8 18 9
Comments / Jour : 0.5 Tweets act. / j : 0.0 17 10
Comment Likes / Jour : 0.1 14 10 Retweets act. / j : 0.0
Tweets press / j : 0.0 16 11
13 11
12 Retweets press / j : 0.0 15
14 13
12

12. KPIs Lynx Optic
Semaine 6
Retweets
Tweets
5
4
3
No data to display
2
1
0
Semaine
08
09
10
11
13
14
15
W
W
W
W
W
W
W
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 0 1
Nb Posts : 0 Tweets : 22 23 6 2
Nb Post Likes : 0 Retweets : 4 21 3
Nb Comments : 0 Tweets act. : 4 4
Nb Comment Likes : 0 Retweets act. : 0 20 8
Tweets press : 0 2
Likes / Jour : No data to display Retweets press: 0
18 9
Posts / Jour : Tweets / j : 1.3
Post Likes / Jour : Retweets / j : 0.2
Comments / Jour : Tweets act. / j : 0.2
17 10
Comment Likes / Jour : Retweets act. / j : 0.0
16 11
Tweets press / j : 0.0
Retweets press / j : 0.0 15
13
12

13. KPIs Mutoptic
Semaine Semaine
No data to display No data to display
Facebook Twitter
Nb Likes : 0
Nb Posts : 0 Tweets : 0
Nb Post Likes : 0 Retweets : 0
Nb Comments : 0 Tweets act. : 0
Nb Comment Likes : 0 Retweets act. : 0
Tweets press : 0
Likes / Jour : No data to display Retweets press: 0
No data to display
Posts / Jour : Tweets / j :
Post Likes / Jour : Retweets / j :
Comments / Jour : Tweets act. / j :
Comment Likes / Jour : Retweets act. / j :
Tweets press / j :
Retweets press / j :

14. KPIs Visual
Semaine 1,2
Retweets
Tweets
1,0
0,8
0,6
No data to display
0,4
0,2
0,0
Semaine
14
15
W
W
13
13
Facebook Twitter
Nb Likes : 0 13
Nb Posts : 0 Tweets : 2
Nb Post Likes : 0 Retweets : 0 1.0
Nb Comments : 0 Tweets act. : 0
Nb Comment Likes : 0 Retweets act. : 0 0.5
Tweets press : 0
Likes / Jour : No data to display Retweets press: 0
Posts / Jour : Tweets / j : 1.0
Post Likes / Jour : Retweets / j : 0.0
Comments / Jour : Tweets act. / j : 0.0
Comment Likes / Jour : Retweets act. / j : 0.0
Tweets press / j : 0.0
Retweets press / j : 0.0 23