6. HOW DID THIS HAPPEN?
HENRY WALT
THOMAS A. ESTEE
HENRY FORD DISNEY
EDISON LAUDER
HEINZ
•Wanted a better quality of life
•Had a vision of the future
•Experimented & Constantly Improved their offer
•Sought help from others
•Ignored negative views
•Not deterred by setbacks
7. • What is Common
among these people
*Background?
*Their approach?
8. BACKGROUND
MONEY? STAN SHIH RICHARD BRANSON
EDUCATION? EDISON AMAR BOSE
RAY KROC
AGE? HENRY HEINZ
WORK EXPERIENCE? BILL GATES WALTON
9. HOW HAVE THEY BUILT SUCH
GREAT BUSINESS EMPIRES?
IS THERE A METHOD IN THEIR
MADNESS?
10. THE ENTREPRENEURSHIP PROCESS
(CAPTURING OPPORTUNITY WITHOUT OWNING RESOURCES)
ACQUIRING
SPOTTING
RESOURCES
OPPORTUNITY
CREATING &
IDENTIFYING MANAGING A
RESOURCES VENTURE
12. THE REWARDS OF BEING AN
ENTREPRENEUR
HIGH DEGREE OF INDEPENDENCE – FREEDOM
FROM CONSTRAINTS
GET TO USE A VARIETY OF SKILLS AND TALENTS
FREEDOM TO MAKE DECISIONS
ACCOUNTABLE TO ONLY YOURSELF
OPPORTUNITY TO TACKLE CHALLENGES
FEELING OF ACHIEVEMENT AND PRIDE
POTENTIAL FOR GREATER FINANCIAL REWARDS
14. THE CHALLENGES OF BEING AN
ENTREPRENEUR
MUST BE COMFORTABLE WITH CHANGE AND
UNCERTAINTY
MUST MAKE A BEWILDERING NUMBER OF
DECISIONS
MAY FACE TOUGH ECONOMIC CHOICES
MUST BE COMFORTABLE WITH TAKING RISKS
NEED MANY DIFFERENT SKILLS AND TALENTS
MUST BE COMFORTABLE WITH THE POTENTIAL
OF FAILURE
17. *PUT IT IN ORDINARY WATER
*HEAT IT SLOWLY
*IT DOES NOT REACT TO THE
CHANGE
*ULTIMATELY GETS BOILED
Entrepreneurs are not frogs
See opportunities in change
18. CHANGES
Intermediaries
Demographic Technological
EconomicSuppliers Natural
Publics
Company
Political Social
Legal Cultural
Competitors
19. SO WHAT IS YOUR GREAT
SO WHAT IS YOUR
BUSINESS IDEA?
GREAT BUSINESS
IDEA?