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Social media 101 -nctc 2012

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SOCIAL MEDIA 101 For Beginners, Volunteers and Small Companies Megan E. Mabry, Publicity and Social Media Manager Triad Stage
INTRODUCTION  What is Social Media?  Why is it important?  Is this just a fad?  Why should my organization be on social media?
THE MAJOR PLAYERS
HELP! I DON’T HAVE TIME FOR ALL THAT!
CHOOSING WHAT IS RIGHT FOR YOU  Audience Demographics  Who will be moderating my page?  How much time do we have to devote to social media?
QUALITY NOT QUANTITY You do not have to be on every single social media site to make an impact with your audience. The most important thing is to engage.
We have decided what site is best for us, now what?
FACEBOOK 101 We hate you Mark Zuckerberg for this addiction
FACEBOOK 101  Page vs. Personal Profile Quiz!  Am I a human being?  Yes!  I need a personal profile  No!  I need a page  There are no exceptions!
MAKING SENSE OF TIMELINE FOR PAGES
MORE TIMELINE!
WANT MORE TIMELINE?  Go to Shane Hudson’s presentation “Social Media: Best Practices and Advanced Strategies” at 1:30 p.m. tomorrow!
OK, I UNDERSTAND TIMELINE…  Now what do I post? I don’t want my audience to feel like that   Connect  Engage  Cohesive Voice  Quality vs. Quantity  Contests
FACEBOOK Q&A TIME!
TWITTER 101 What did you have for breakfast? #helpidontknowwhatimdoing
TWITTER 101  What is Twitter?  Mentions  Direct Messages  Do’s and Don’t’s  Hashtags  #immakingthisupasigoalong  Must be willing to overshare—whether it is for your company or for your personal Twitter.
TWITTER HOME PAGE
HASHTAGS TO FOLLOW  #2amt  #auddev  #newplay  #artsadmin  #nctc12
TWITTER Q&A TIME!
OTHER FUN THINGS! Are you tired yet?
CONTENT MANAGERS  Hootsuite/TweetDeck  Pros and cons of scheduled posts  Good for multiple people posting  Can be very insensitive if not careful…
WHEN SCHEDULED POSTS GO VERY WRONG…
TUMBLR—MICROBLOGGING MADE EASY
OVERWHELMED? DON’T BE!
FINAL Q&A!
BE MY FRIEND!  Triad Stage  www.facebook.com/triadstage  www.twitter.com/triadstage  www.triadstage.tumblr.com  Me!  www.facebook.com/megan.e.mabry  www.twitter.com/reluctantemmy  megan@triadstage.org

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Social media 101 -nctc 2012

Notas do Editor

  1. Appealing to professionals? LinkedIn 45-60 year old women? Facebook and Pintrest High school and college students? tumblr 20-45 year old men? Google+