Professional Networking by Kanda

2. Content
• Personal Branding
• Brand Ambassador
• Professional Content
• Social Media for Professional
+ Facebook
+ Twitter
+ LinkedIn
• Call-To-Action

3. Internet Users Mobile Telephone Users
> 25 Millions > 81 Millions Year 2012, Truehits AIS Vision 2013 Moving Forward
Mobile Internet Users(EDGE-GPRS-3G) Facebook Users
Did you see your target customer?
>14.1 Millions 18 Millions+
AIS, DTAC, TRUEMOVE Annual Report 2011
Twitter Users LinkedIn Users
1.98 Million+ 520,000+ http://www.lab.in.th/thaitrend/

4. 57% of people prefer to
communicate online over
of face to face interaction.

5. But social networking sites
are not only being used
socially, it is clearly the new
way to professionally
network.

6. Facebook, Twitter and
LinkedIn are a triple social
networking sites of many that
are being used by popular
businesses to achieve
improved interaction with
customers.

8. How do successful candidates
stand out from the millions of
people in the online world?

9. The most important way to stand
out is to brand yourself.

10. Branding is an idea, an
image, a promise. It is
about what makes you
different from everyone
else, and what others
can expect to gain from
you.

17. คิดเสมอว่าตัวเองเป็ น
รู ้ว่าตัวเองมีดอะไร
ี
เจ ้าของกจการ
ิ
(Self-Esteem)
(Your Own Company)
มีจดยืน
ุ
(Be Yourself) รวมวงสนทนา
่
(Join Conversation)
สร ้างคุณค่าให ้ผู ้อืน
่
(Offer Value)
มุงมัน สรรสร ้าง เรียนรู ้
่ ่
อยางตอเนอง
่ ่ ื่
(Build and Learn ่
เปิดชองให ้คนตอบสนอง
Constantly) (Build Destination)
รับผดและรับชอบ
ิ พูดจารู ้เรืองกับทุกกลุม
่ ่
(Be Responsible) (Communicate well)

18. Corporate HR
Marketing
What is your role?
CEO
IT MD

20. 4 Tips to convert your employees to
“talent brand ambassador”.
Source : LinkedIn Talent Solutions

22. "Corporate Web 2.0 Tipping Point"
• ENGAGE directly with customers,
employees, investors, suppliers
• Instigate ACTION
• Boost MORALE
• LEADERSHIP role model
• Infuse corporate CULTURE with
openness, transparency

25. Social Media Promotion

26. Content is king.
Bill Gates, 1996

29. Most Retweetable Words&Phrases
1.you 11.Please retweet
2.twitter 12.great
3.please 13.socialmedia
4.retweet 14.10
5.post 15.follow
6.blog 16.howto
7.social 17.top
8.free 18.blogpost
9.media 19.checkout
10.help 20.newblogpost
Source : http://www.trafficgenerationcafe.com/art-of-retweets/

30. Least Retweetable Words&Phrases
1.game 11.well
2.going 12.sleep
3.haha 13.gonna
4.lol 14.hey
5.but 15.tomorrow
6.watching 16.tired
7.work 17.some
8.home 18.back
9.night 19.bored
10.bed 20.listening
Source : http://www.trafficgenerationcafe.com/art-of-retweets/

31. • Articles
• Videos
• Photos
• Info Graphics
• White papers
• Surveys
• e-Books

36. One size does not fit all. Which social network is relevant for professional networking,
recruiting, for my brand, my message and my target audience?
big
?
small
professional fun

37. http://www.marketplacemaven.com

38. http://www.marketplacemaven.com

39. Top Tips for Twitter
• Use Profile to Sell
• Search and Follow
• Read and listen
• Post
• One a day !!

43. 200 m+ +2 new 100 m+
Members worldwide Members per second Monthly unique visitors

44. LinkedIn is a professional
networking site that can
achieve business goals
effectively in a business
environment.

45. • India 19m
•China 2.9m
• Philippines 1.57m
• Indonesia 1.49m
• Malaysia 1.1m
• Singapore 1m
• Hong Kong 604k
• Thailand 520k
• South Korea 500k
• Vietnam 470k
• Japan 460k
•Taiwan 416k
Source : http://www.socialbakers.com

46. http://socialmediatoday.com/

47. Jobvite’s latest Social Recruiting Survey

48. Jobvite’s latest Social Recruiting Survey

49. 1. Create and control your professional profile
2. Google search allows others to find you
3. Choose contacts to keep up to date, communicate with
4. Search and apply for jobs
5. Connect with recruiters, influencers and employers
6. Join groups to engage and exchange with
7. Post and answer questions and discussions to expert
8. Learn of events in your industry
9. Research companies and professionals
10.Get references and professional testimonials

50. PROFILE COMPANY PAGE GROUP

51. Existence Relevance
Visibility Demonstration
Competition Testimony
Leadership Education
Validation Confidence

52. @pakada
PROFILE
• Picture
• Headline
• Activity
• Summary

56. Administration Business Business Travel
Operations
Career and Conferences and Finance &
Education Event Planning Accounting
Financial Markets Government & Health
Non Profit
Hiring & Human International Law and Legal
Resources
Management Marketing and Non Profit
Sales
Personal Finance Product Professional
Management Development
Startups and Small Sustainability Technology
Businesses
Using LinkedIn Feel free to discuss, give and take..

63. • Status updates
• Articles
• Links
• Job Postings
• Profile Updates

64. • Mirror offline network
• Colleagues
• Clients
• Candidates
• Competitors
• LIONs and cats (Pros & Cons)

65. • Personalize
• Common Connection
• Demonstrate Value
• Never sell
• Avoid IDK (I Don’t Know)

71. What to do?
• Transparency & Authenticity
• Learn to listen, have a personality
• Develop relationships
• Encourage the conversations
• Try to add value to your industry and community
• Connect with the influencers / help them find you
• Create content and products worth talking about
• “Build communities” instead of “doing communications”
“Attention Needed”

72. Personal Branding
Brand Ambassador
Content is King
Find Your Tools

74. Twitter : @pakada
Email : pakada1881@gmail.com
LinkedIn : http://th.linkedin.com/in/pakada
Website : pakada.com
Facebook : @AdeccoThailand
Twitter : @AdeccoThailand
LinkedIn : Thailand Thought Leadership Society
Website : adecco.co.th