Mais conteúdo relacionado Semelhante a Native Mobile Report May 2013 (20) Mais de VML South Africa (20) Native Mobile Report May 20132. INSERT IMAGE IN BACKGROUND
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A MONTHLY SNAPSHOT OF
MOBILE NEWS, VIEWS, EVENTS
& DEVELOPMENTS LOCALLY
AND ABROAD
6. EXECUTIVESUMMARY
1. Google killsoffSMSSearchinlightoftheglobalgrowthofsmartphonesandaccessibilitytotheweb.
2. OrnicoandMark.LiveshaveintroducedanewresearchresourcecalledtheAfricaAnnualincludingstoriesofinnovation,
gamechangers,marketingandmedia.
3. DMMAcelebratesits10yearanniversaryindigitalandwelookatsomeofitsmajormilestones.
4. ArthurGoldstuck,MDofresearchfirmWorldWideWorx,releasedhislatestestimatesonthesmartphonemarketinSA
withBlackberryandSymbianremainingatthetop.
5. PriceCheck,amobileshoppingappdevelopedinSouthAfricawonBlackberryAppoftheYear,competingagainstmore
than100000appsfromaroundtheworld.
6. Thismonthsawtheannouncementofwinnersandresultsfromthe2013SundayTimesGenerationAwardsandAdReview
Awards.
7. BlackberrymadeahugeannouncementthatBBM willsoonbeavailableonAndroidandIOS,openingupthemessaging
platformtomillionsmoreusers.
8. Samsunghasbeentesting5Gmobiletechnology,claimingamajorbreakthroughthatcouldseeitlaunchedby2020.
9. TimCookconfirmsthatthelongawaitediOS7willbelaunchedatnextmonths(July2013)WWDCConference.
7. EXECUTIVESUMMARY
10. FrenchTelecom,Orange,seesstronggrowthinAfricanmarketandexpectsdoubledigitgrowthin2013,withmajor
investmentontheAfricancontinentsettobearound30%ofitsoverallinvestment.
11. MTNhasbeenrankedhighestrankedbrandintheMillward-BrownBrandzTop100GlobalBrands2013–theonlyAfrican
brand inthe2013survey.
12. TheMail&Guardian’sTopCompaniesReputationIndexratedVodacomwiththebestreputationamongsttelecom
providers.Coming1stand2ndforoverallresultswereCoca-ColaandStandardBankrespectively.
13. Twitteristhefastestgrowingsocialplatform,whileFacebookisthelargest,passingover1.11billionmonthlyactiveusers.
14. YouTubeturns8andreleasesitslateststatisticsonvideouploads.Inthesamemonth,YouTubealsolaunchedit’spay-to-
subscribechannels,anewfeatureforpartnerstomakemoneyfromtheircontent.
15. HPbecomesthefirstbrandtoreach1millionfollowersonLinkedIn,amassivefeatconsideringthatittakeslongertobuild
upafollowingonLinkedInthanonanyothersocialnetwork.
16. AnewapplicationforMxitcalledBookly,hasbeenlaunchedtobringe-bookstoMxitusers.Userscannowdownloadthese
e-booksontoanymobilephone,ultimatelyturningitintoapocket-sizede-reader.Theapplicationhopestoproveusefulto
SouthAfrica’seducationsector.
9. MOBILEBREAKSTHEMOULD
INTECHINNOVATION
» IntherecentKPMG2012TechnologyInnovationSurvey,itwasfoundthat
mobileisaclearthemeintechnologyinnovationandcomesaclosesecondin
itspotentialtoshakeupconsumerandenterprisemarkets.
» Ofthe668technologyexecutiveswhotookpartinthesurvey,44%forecast
mobile(broadlycategorisedtoincludecommunications,commerce,
platforms,software,andapplications)asthenextindispensableconsumer
technology.
» ThisringstrueinAfricaaswell.Withtheplethoraofmobileapps,solutions,
andplatformsthatarebeingmadeavailableacrosstheAfricancontinent,we
areseeingnewandinnovativeusesformobileplatformstosuitourspecific
needsandrequirements.
» Thesurveyidentifiedkeymobilebenefits:convenience,better
communications,increasedproductivity,greatersavingsonpurchases,and
mostofall,easieraccesstoreal-timepersonalisedinformation.
Source: KPMG, 15 May 2013
11. HOWBANKINGISGOING
MOBILE
» Overtheyears, retailbanks haveinnovatedtomakepersonalbankingmore
convenientandconsumer-friendly.They'vebuiltsprawlingbranchnetworks,
introducedcreditcards,anddevelopedautomatictellermachines.
» Withsmartphonesandtabletsincreasinglyatthecenteroffinancialdecisions—
especiallythoseofyoungerconsumers—bankshavetogettheirmobile
strategiesright.Iftheydon't,theyrisklosingbusinesstomoremobile-savvy
competitors,aswellastechcompanieslikePayPal,thataredevelopingtheir
ownpaymentandpersonalfinancesolutions.
– App race: Banks have begun to invest heavily to integrate the latest
and greatest features into their smartphone apps and mobile sites.
– Bottom-up: Mobile banking has caught on in poorer countries, and
could expand bank and credit access worldwide.
– Mobile-first bank: If the legacy banks don't succeed in redefining
their services for the mobile age, they risk losing out to upstarts
like Simple with innovative mobile-first banking formulas.
– Adoption barriers: There is still some resistance to mobile banking,
reflected in relatively low adoption rates.
Source: Business Insider, 4 May 2013
13. DMMACELEBRATES10
YEARSINDIGITAL
» 10yearsago,anationalbodywasformedthatwouldintegrallychangeSouth
Africa'sdigitallandscapeforever.ThemonthofMaycelebratedthe10th
birthdayoftheDigitalMediaandMarketingAssociation(DMMA).
» On21May2003theOnlinePublishersAssociation(OPA)waslaunchedwhen
16ofSouthAfrica'smostwell-respectedpublisherscametogetherwiththe
aimofpromotingthegrowthandprofitabilityoftheonlinepublishingindustry.
» SomeofitsmilestonesincludethelaunchoftheBookmarksAwardsin2008,
aninitiativebytheOPAwhichaimedtorecogniseandrewardexcellencein
digital.Alsoin2008,theDMMAopenedupmembershiptoagenciesand
smallerpublishers.In2010,theOPAchangeditsnametotheDMMAto
signifythisbroadening.TheDMMAaimedtopromoteengagementand
facilitategrowthbetweenallmajorplayersintheSouthAfricandigital
industry,includingonlineandmobilepublishers,advertisingandmedia
agencies,anddigitaldevelopmentagencies.
» Incelebrationofits10yearmilestone,theDMMAhasanumberofexciting
initiativesplannedthatwillberolledoutovertheremainderof2013.Formore,
gotowww.dmma.co.za
Source: Bizcommunity, 22 May 2013
14. R900MPLEDGEFORDIGITAL
JOBSINAFRICA
» TheRockefellerFoundationwillpledgeclosetoUS$100million(R900m)to
createdigitalfieldjobsinAfrica.ThiswasannouncedattheWorldEconomic
ForumonAfrica.
» “ThereisnobetterplacetoannouncetheofficiallaunchoftheRockefeller
Foundation’sDigitalJobsAfricainitiative,aUS$97millioninvestment,”said
thephilanthropicorganisation’spresidentJudithRodininCapeTown.
» Theinitiativehopedtoreachonemillionpeopleinthenextsevenyears.
» Themoneywillbepumpedintotrainingworkseekersandgettingthemjobs
inthedigitalfieldssuchasdataentry,servicecentresupport,onlineresearch
andwebdesign.Theinitiativewouldberolledoutinsixcountries–South
Africa,Kenya,Nigeria,Ghana,MoroccoandEgypt.
» “WewillleveragetherisingdemandfromAfrican-basedorganisations,
governmentsmovingtoe-governmentusingdigitaltools,andmultinational
corporations,tocreatesustainableemploymentopportunities,whichisawin-
winforall,cuttingcostsinmanycasesby40%,whileincreasingincomesfor
workersby40to200%,”Rodinsaid.
Source: BusinessTech by MyBroadband, 9 May 2013
18. SUNDAYTIMESGENERATION
NEXT2013AWARDS
» ThemuchanticipatedSundayTimes GenerationNextAwardsceremony
washeld,showcasingSouthAfrica’smostpopularproducts,brands,
celebrities,andsportsmenandwomen–asvotedbysixthousandyouths
aged8to22.
» TheGenerationNextSurvey,covering73categories,wasconductedbyHDI
YouthMarketeerstogaugetheinfluenceofproductsandpeopleinthelivesof
SouthAfrica’syouth.Importantlyithighlightswhattheyconsidertobe‘cool’.
» FNB(CoolestBank),Blackberry(CoolestCellphone),SAA(CoolestDomestic
Airline),Vodacom(CoolestTelecommsProvider)andBMW(CoolestMotor
Vehicle)continuedtobefirmfavouriteswithyoungsters.
» TheAppleiPhonewasnamedCoolestHi-TechGadget,overtakinglastyear’s
numberone,Blackberry.FIFA13wasvotedCoolestConsole/Computer
GamewhileInfinitywasvotedCoolestChewingGum–bothbeingnew
categoriesintroducedinto2013’ssurvey.
Source: Advantage Magazine, 31 May 2013
22. BB,SYMBIANSTILLLEADSA
SMARTPHONEMARKET
» BlackBerry’sshareofSouthAfrica’ssmartphonemarketisholdingsteadyin
firstplaceataround5-milliondevices,andtheoverallmarkethasgrownto
roughly12-milliondevicesfrom10-millioninJune2012.
» That’saccordingtoArthurGoldstuck,MDofresearchfirmWorldWideWorx,
whorecentlyrevealedhislatestestimatesofthenumberofsmartphonesin
SouthAfrica.
» Goldstuckemphasisedthattheseareonlyapproximatenumbersandare
constantlyshiftingbasedonthefeedbacktheyreceivefromindustry.
» “Thefiguresarebasedoncontinuallychattingwithpeopleintheindustry,
fromnetworkstomanufacturers,andgettingthemtoadmittosmallpieces
ofthepie,”Goldstuckexplained.
» Someofit,liketheAndroidnumber,isbasedindirectinterviews,Goldstuck
said.TheBlackBerrynumberontheotherhand,isbasedonprimary
researchconductedbyWorldWideWorx.
» “Soit’smixedmethodologiestopindownamixed-upmarket,”said
Goldstuck.
Source: MyBroadband, 31 May 2013
24. SA'STILLBLACKBERRYPEOPLE'
» DespitetheflackBlackBerrygotfromSouthAfricanswhenitannouncedthe
popularR59permonthBlackBerryInternetServices(BIS)wouldnolonger
beavailableonitsnew-generationsmartphones,thecompanyhasseen
considerableuptakeofitsnewBB10OS.
» AlexandraZagury,MDforSouthandSouthernAfricaatBlackBerry,says
although thischangepresentedwhatwasperhapsthecompany’sbiggest
challenge,“SAisstillacountryfullofBlackBerrypeople”.Shepointsoutthat,
accordingtoGfK(SocietyforConsumerResearch),BlackBerryhasbeen
numberoneinSAfor28consecutivemonths.
» TheresearchfirmplacesBlackBerry’sflagship10OSdevice,theZ10,inthe
topfivesellingsmartphonesinSA.
» WhileBlackBerrydealswithSA’sfivemaincarriers–Vodacom,MTN,CellC,
TelkomandVirginMobile–shenotesthatSAisuniqueinthatabout30%to
40%ofsmartphonesell-throughexistsviaindependentretailers.
» “EvenfashionstoressellBlackBerryproducts–andthisisuniquetothe
SouthAfricanmarket.Youcangoclothesshoppingandatthesametime
purchaseaphone.”
Source: ITWeb, 21 May 2013
25. APPLEREMAINSNO.1INTHE
BRANDZTOP100
» AppleremainstheBrandZTop100MostValuableGlobalBrandfor2013,
worth$185billion.Applegrewjust+1%inthelastyearcomparedtoa+51%
growthforitsclosestcompetitor,Samsung,whichisnowno.30intheglobal
rankingwithabrandvalueof$21billion.
» Googleisalsoaseriouschallengerfortheno.1spot,reversinglastyear's
declinetogrow+5%inbrandvaluethisyear.Thebrandisno.2intheranking
withavalueof$114billion.IBMisno.3intherankingwithabrandvalueof
$112billion.
» TechnologyandTelecombrandstogethermakeupthelargestsegmentof
theBrandZTop100,bothinthenumberofbrandsrepresentedandintheir
aggregatevalue,withsixintheTop10.MTN,theAfricanmultinationalbrand,
rose23percentinbrandvalue,thegreatestappreciationintheBrandZ
telecomranking.Thebrand,whichoperatesthroughoutAfricaandinpartsof
theMiddleEast,enjoyedstrongrevenueandearningsgrowthfollowinga15
percentincreaseinsubscribersanda58.5percenthikeinrevenuederived
fromdata.
» DownloadthecompleteBrandZrankinghere
Source: Bizcommunity, 22 May 2013
26. TIMCOOKCONFIRMSIOS7
COMINGATWWDC
» AppleCEOTimCookconfirmedwhatmanyhavelongassumed—thatJony
IveisworkingonanewversionofiOS,andthatitwillberevealedatWWDC
nextmonth.SpeakingattheD11conference,CooksaidthatApple
"recognizedthatJonyhadcontributedsignificantlytothelookandfeelof
Appleovermanymanyyearsandcoulddothatforoursoftwareaswell,"
callingthedesigner"absolutelyincredible."
» IveisthecreativeforcebehindmanyofApple'smosticonichardwaredesigns,
butwashandedanadditionalrolein"humaninterface"lastyearfollowingthe
removalofScottForstallasiOSseniorVP.Recentweekshaveseenrumours
thatiOS7willfeaturea"flat"UIthatremovesmuchoftheglossy,realistic
sheencurrentlyseeninApple'ssoftware.
» WhenaskedifthenewversionofiOSisindeedwhatIvehasbeenworkingon,
Cookrepliedintheaffirmative,callinghim"reallykey"totheupdate.TheCEO
wouldn'tbedrawnonspecifics,onlysayingthatnewversionsofbothiOSand
OSXwouldbeonshowatApple'sdeveloperconferenceinlessthantwo
weeks,andthathewill"letyoubethejudge"astohowsignificantthe
changesare.
Source: The Verge, 28 May 2013
29. BESTREPUTATION:MOBILE
NETWORKSRANKED
» TheMail&GuardianhasreleaseditsTopCompaniesReputationIndex(TCRI),
revealingthatVodacom,MTN,andTelkomarethetelecomsproviderswith
thebestreputations.
» Thestudy,whichwasconductedbyPlus94Research,assessesthe
“reputationswhichcompanieshaveestablishedwithSouthAfrican
consumers”.
» ThemostreputablebusinessesinSouthAfricaareratedaccordingtotheir
“reputationindex”score(outof100).
» Accordingtotheresearch,Vodacomhasthebestreputationinthetelecoms
sector,followedbyMTN,TelkomSA,CellC,and8ta.
» VodacomandMTNwasrankedatnumber3and4respectivelywhenlooking
atoverallresults.
Source: MyBroadband, 27 May 2013
30. ORANGEEYES20%GROWTH
INAFRICA
» FranceTelecom-OrangeistargetingdoubledigitgrowthinAfricain2013,
whichwouldemulateitsperformanceonthecontinentin2012,asits
marketsinEuropebegintostall.
» Orangehad230.7millioncustomersat31December2012,with81.6million
mobilecustomersinAfricaandtheMiddleEast.
» Jean-LucLasnier,generalmanagerforOrangeBusinessServicesinthe
MiddleEastandAfricasaidthatthegroupachievedgrowthof20%in2012in
Africa,with2013“showingthesamestrongtrend”.
» HesaidthatOrangewouldspend30%ofitsoverallinvestmentonthe
continent,somewhereintheregionof7billioneuros.
» InJanuary2013,OrangeannounceditsintentiontoservetheSouthAfrican
consumermarketthroughanewsubsidiarycalledOrangeHorizons.The
grouplaunchedane-commercewebsite,whichsellstelecoms-related
devicesandaccessories,whilefutureprojectscouldincludethelaunchof
onlinestoressellingtelecoms-relatedequipmentorairtime;theintroduction
offlexibletravelsolutions;orthelaunchofavirtualmobileoperator(MVNO)
activity,itsaid.
Source: MyBroadband, 17 May 2013
31. MTN-THEHIGHESTRANKED
AFRICANBRAND
» MTNhasonceagainemergedheadandshouldersaboveitspeersonthe
continent,toppingthelistasthehighestrankedAfricanbrandinthe
prestigiousMillward-BrownBrandzTop100MostValuableGlobalBrands
2013survey.
» Thisyear'slistingshowsthatMTNmovedupnineplacestoposition79th,with
anoverallincreaseinbrandvalueof23%.MTNdebutedatposition88inthe
surveylastyear.MTNisagaintheonlyAfricanbrandinthe2013survey.
"TheMillward-BrownBrandZTop100GlobalBrands2013listingis
particularlyexcitingandtimely,asweembarkonournewvisiontoleadthe
deliveryofabold,newdigitalworldtoourcustomers,"saysJennifer
Forrester,executiveforGroupMarketingatMTN.
Developedbyleadingresearchagency,MillwardBrownOptimor,BrandZTop
100MostValuableGlobalBrandsistheonlybrandrankingsthatinclude
consumerdataasacomponentelementinarrivingatthebrandvalue.The
rankingssurveyover150,000peoplearoundtheworld.
» Withnearly200millionsubscribersacrossAfrica,AsiaandtheMiddleEast,
MTNisamarketleaderin70%ofthe22countrieswhereweoperate.
Source: Bizcommunity, 21 May 2013
33. TWITTERISTHEFASTEST
GROWINGSOCIALPLATFORM
» Twitteristhefastestgrowingsocialplatformintheworldbyactiveusers,and
isbeingdrivenby55to64yearolds,accordingtoanewstudybyGlobalWeb
Index.
» Twitterhasseenevenfasteractiveusergrowthat44%growthinthesame
period,whileGoogle+grewby33%betweenQ22012andQ12013,theSocial
StreamQ12013studyfound.
» “Thedrivingforcesbehindtheseimpressiveperformances–especially
interestinggiventheevidenceof“FacebookFatigue”–aretwokeyfactors:
mobileandolderusers,”saidBrettPetersen,directorofstrategyconsultingat
GlobalWebIndex.
» Petersonnotedthatmobileisbyfarthelargerfactor,andsinceQ12011,the
numberofpeopleaccessingtheInternetviaamobilephonehasincreasedby
60.3%to818.4millionacrossthe31GWImarkets.
» GWIputsFacebook’susersat860million,withGoogle+at602million
accounts,whileTwitteruserswereapproaching500million, currentlysitting
at476.5millionusers.
Source: BusinessTech by MyBroadband, 2 May 2013
35. HPFIRSTTOHIT1MILLION
FOLLOWERSONLINKEDIN
» LinkedInannouncedthatHPhasbecomethefirstcompanyonthesocial
networktohitonemillionfollowers.
» NickBesbeas,VPofmarketingatLinkedIn,explainedinablogpostthatHP
builtupafollowingbypostingrelevantupdatesandinsights,andbyusing
"targeted"LinkedInFollowads,thelatterofwhichhelpedHPtoadd300,000
followersoveratwo-monthperiod.
» HP'sfollowingonLinkedInissignificantlyhigherthanitisonTwitter,whereit
hasjustunder180,000followers,butitisstilllessthanhalfthe2.2millionfans
ithasonFacebook.Evenso,HPnotedinastatementthatLinkedInis"critical"
forcompanyoutreachtocustomers.
» "LinkedInhasbeencriticalforHPinsuccessfullyreachingandbuilding
relationshipswithourcommunityofcustomers,partnersandprospective
employees,"saidNatalieMalaszenko,VPofdigitalmarketingforHP.“
» IthastakencompaniessignificantlylongertobuildupafollowingonLinkedIn
thanonothersocialnetworks.Google+,forinstance,hadseveralbrandshit
passmillionfollowerswithinthefirstyearaftertheywereallowedtojointhe
network.
Source: Mashable, 28 February 2013
38. BESTDAYSANDTIMESTOPIN
» UnlikeTwitterandFacebook,wherebrandsdriveengagementwiththeir
contentthroughofficialaccountsandpages,70%ofbrandengagementon
Pinterestisgeneratedbythecommunityitself, accordingtoanewreport
by DigitasandCuralate.
» Thestudy,whichanalysednearly10millionpinsspecifictothefashion/retail,
automotiveandelectronicsindustries,alsofoundthatthebestday/timetopin
foroptimumcommunityengagementvariedbytopic/industry:
– Fashion/Retail - 3 PM ET on Fridays
– Automotive - 12 PM ET on Fridays
– Electronics - 10 PM ET on Mondays
» 82%ofallfashionandretail-relatedimagesarebeingpinnedbythe
community,withbrandspinningonly18%ofcontent.
» Inthefashioncategory,women'sfashion—particularlydresses—isthetopic
mosttalkedabout.
» 75%oftheconversationandengagementaroundautosonPinterestisbeing
drivenbythecommunity,withonly25%ofcontentoriginatingfrombrands.
Source: City Press, 13 May 2013
40. TAKEAVIRTUALTOUROFTHE
AUTOBAHNWITHOPEL
» ThecampaignforthelaunchofOpel’snewAstraandAstraOPCincludesa
racinggameonFacebookcalledWirLebenAutobahn,whereusersdrivea
virtualOpelAstraorOpelAstraOPConaGoogleMapsversionofthe
Autobahn.Participantsarerankedandthetop50fastestdrivingtimeswillwin
anopportunitytotestouttheirrealworlddrivingskillsattheOpelAcademy.
Followingthat,thetoptwofinisherswillwinatriptotheNürburgringin
Germany.
» ‘”Todatewehadover2100visitstothegamewhile92%ofvisitorsopened
andviewedthenewOpelAstracommercial,”saysRyanMcManus,Executive
CreatorDirectoratNATIVE,theagencybehindthecampaign.
» “Thegameissimple,yetappealstoawideaudiencewhilstgivingpeoplea
senseoftheAutobahnplayedoutonGoogleMaps.Wealsointroduceda
colourfulrangeofGermaniccharacterssuchasTheHof(DavidHasselhof),
barmaids,and‘zemaninzelederhosen’thatplayersencounteronthe
route.”
» TheWirLebenAutobahnGamewillcontinueforthreemonths,afterwhich
thewinnerswillbeselectedandthenextstageofthecompetitionwillkickin.
Source: Memeburn, 3 May 2013
44. SOURCES
» AdvantageMagazine
» AkamaiTechnologies
» Bizcommunity
» BusinessInsider
» BusinessTechby
MyBroadband
» CityPress
» DMMA
» EffectiveMeasure
» GlobalWebIndex
» ITNewsAfrica
» ITWeb
» KPMG
» Mail&Guardian
» Mark.Lives
» Mashable
» Memeburn
» Milward-Brown
» MobileMoneyAfrica
» MyBroadband
» NATIVE
» Ornico
» Stuff
» TechCentral
» TechCrunch
» TheNextWeb
» TheVerge
45. CONTACTUS
Vuyisile Sisulu | Mobile Technologist
[tel] +27 (11) 555-3800
[cell] +27 (82) 679 5415
[fax] 0867210884
[email] vuyilisle@native.co.za
[twitter] @Vuyisile_Sisulu
Tracy Aberman | Mobile Strategist
[tel] +27 (11) 555-3800
[cell] +27 (82) 754 6111
[fax] 0867210884
[email] tracya@native.co.za
[twitter] @TracyInSA
Angus Robinson | Director: Mobile & Innovation
[tel] +27 (11) 555-3800
[cell] +27 (83) 635 4400
[fax] 0867210884
[email] angus@native.co.za
[twitter] @angusrobinson
Have a look at all previous Mobile Reports and other mobile work on our site -
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requirements please contact any one of us.