An important aspect of the life cycle of electronic resources is disseminating the arrival of new resources on campus and reminding the campus of currently subscribed materials. A database page accessible by subject or topic or format, training sessions by vendors either live or via the web, information literacy presentations for one-shot classes or where the entire campus is invited are standard marketing strategies. However, even with clear and comprehensive presentations, demonstrating awareness of the strengths and limitations of subscribed resources, if only a handful of the 15,000+ users show up, the program may feel like an exercise in futility. Another route to disseminate this important information is the Library EXPO or Vendor Fair. Vendors set up booths for three to five hours to meet with users. They provide give-aways and help with door prizes to lure students, faculty and administrators to the fair. Users can spare a short time to browse the booths between classes and meetings to learn about new resources and ask questions about their old favorites. This program will provide insights in the planning, marketing and assessment of the Library EXPO's held at IUP. Joann Janosko Collection Development / E-Resources Librarian, Indiana University of Pennsylvania Indiana, PA Joann Janosko is Associate Professor and Collection Development/Electronic Resources Librarian at Indiana University of Pennsylvania [IUP] where she was awarded tenure in 2005. She holds and M.L.S. from University of Pittsburgh (1990). She was inducted into the University of Pittsburgh’s PI Chapter of Beta Phi Mu, the national honor society for library science, in 1990 and served as chair of Pi Chapter in 1997-8. She is also member of ALA, ACRL, WPWVC/ACRL, LITA, NASIG, and PaLA [Pennsylvania Library Association]. During her tenure at IUP, she served as Acquisitions/Serials Librarian during which time she automated many of the acquisition workflows to include web-based functionality: online ordering, using EDI to process both serial and monographic invoices and implementing PromptCat MARC record delivery from OCLC, now to include e-book records. Her title changed to Serials/Electronic Resources Librarian and finally to her current title. During that time the e-resources offerings expanded from just under 50 to almost 300 current database titles spanning e-books, e-journals, A & I services and streaming video services. Prior to her work at IUP she served as Systems and Periodicals Librarian at Seton Hill College in Greensburg, PA (1987-2000).

1. EXPO-nential Success Redux
or
If You Plan It They Will Come
Joann Janosko
NASIG June 8,2013

2. Indiana University of Pennsylvania
• Member of the Pennsylvania State System of
Higher Education
• Rural Campus in Western PA, 2 hours east of
Pittsburgh
• 10 Doctoral Programs
• Just over 15,000 head count
– 13,514 FTE, over 700 Faculty, over 1,200 Graduate
Students

3. Traditional DB Promotion
• Database page list or page accessible by
subject or topic and/or format
• Training sessions by vendors either live or via
the web
• Information literacy presentations for one-
shot classes
• Campus-wide sessions
• LibGuides Pages

4. Inspiration
• Lack of participation at traditional database
workshops
• Vendor suggestion – Library Vendor Fairs
• Promote Library Databases
• Invite 8 to 10 Vendors
– Booths
– Presentations
– Prizes
– Refreshments

5. IUP
Database
Expo
October 21, 2010

6. Library Planning
• Initial vendor contact by E-Resources Librarian
• Planning meeting of faculty, staff, and
managers
• Volunteers at the meeting selected a vendor
based on bibliographic area or interest
• Introductory email sent to each vendor telling
them who they would be working with on
matters concerning their visit

8. Dean’s Contributions
• Involve more library personnel
• Snack foods
• Vendor luncheon

11. Vendor Participants Year 1
• EBSCO Publishing
• Films on Demand
• Gale
• Proquest
• Web of Science
• WilsonWeb
• ScienceDirect*
• Sage*
*Online presence only

12. Vendor Relations
• Greeting duties
• WilsonWeb table during presentation
• Attended Web of Science presentation
• IUP Libraries table
– answering questions about the Expo
– making sure participants filled out the evaluation and prize
forms

14. Vendor Relations
• Michael Bragg -- Web of Science
– email exchange
– Accommodations needed for his vendor table
• Library IT Department was contacted about
Michael’s requests
• Expo schedule sent to him
• Verified that the door prize and refreshment
donation from Web of Science had been sent
and received

15. Vendor
Relations
in action!

16. Marketing
• Book Marks
• Posters
• Flyers
• Table tents
• Digital Signage
• IUP Daily
• Email
• Word of Mouth

19. Visit 4 Vendor Booths
or
2 Vendor Booths
and
Attend 1 Vendor Session
to be Eligible to Win our
Door Prizes

23. Attendees Fall 2010
• 49 Undergraduates
• 19 Grads
• 11 Staff
• 1 Administrator
• 9 Faculty
• 82 total

24. Prize Vendor Winner
Kindle Thomson Reuters HM
iPod Shuffle ScienceDirect/Elsevier BB
Coffee Mug with Giftcards ($25 iTunes,
$25 Subway, $25 Starbucks) Films Media Group ML
$50 Amazon Giftcard ProQuest KB
$50 Amazon Giftcard ProQuest KD
$30 iTunes Giftcard Gale NC
$25 Barnes & Noble Giftcard EBSCO Host BC
$25 Barnes & Noble Giftcard EBSCO Host LK
1 GB Flashdrive EBSCO Host CC
$10 Starbucks Giftcard Gale DT
$10 Starbucks Giftcard Gale SA
Vendor Fair Winners 2010

26. Evaluation

27. Presentation Stats
• Library Expo 101
• Films on Demand 8
• WilsonWeb 3
• Web of Science 8
• EBSCO 5
• Sage 2

28. Other vendors I would like to see
2010
• Jstor (4)
• Google Scholar
• Health Care tables
• ISI Web Of Science
• LMS
• National Archives
• British Periodicals
Online
• Project Muse
• Computer Science DB’s

29. Comments 2010
• Useful informational update on research
capabilities
• The web of science database would be really
helpful to all students
• Too bad the server kept crashing! Glad this
was here--learned much.
• Can we please get Art and Architecture from
EBSCO and Early British Periodicals II from
ProQuest

31. To the Future
• Vendor Fair YES
– Change hours, semesters?
– Earlier in the semester
– Ask other vendors
• Presentations NO
– Online Participants only?
– New Databases

32. Other Suggestions
• More lead time
• Involve more Staff
• Every 3rd Semester
• Keep the Food!

34. Vendor Participants--Spring 2012
• EBSCO Publishing
• Films on Demand
• Web of Science
• Proquest
• JSTOR
• Alexander Street
Press
• Campus Research
• One Click Audio
• Sage*
• Science Direct*
* Sent Literature

39. Attendees Spring 2012
• 64 Undergraduates
• 21 Grads
• 7 Staff
• 2 Administrator
• 9 Faculty
• 103 total

40. Library Database Expo
Visitor Survey
Here’s how I heard about the Expo:
_____ E-mail _____ Flyer
_____ IUP Daily _____ Book mark
_____ Digital Signage _____ Someone told me
_____ Poster _____ Other _________________
I am:
_____ Faculty _____ Graduate Student
_____ Staff _____ Undergraduate Student
_____ Administrator _____ Other____________________
Strongly Strongly
Disagree Disagree Agree Agree
The day & time was convenient for me. 1 2 3 4 5 na
The location was convenient for me. 1 2 3 4 5 na
The vendor displays were useful. 1 2 3 4 5 na
I would attend this event in the future 1 2 3 4 5 na
Other vendors I would like to see:_____________________________
Comments:
OPTIONAL – For Prize drawing only:
Name____________________________________________________
E-Mail Address____________________________________________

41. Survey Responses
Scale 1 to 5
Fall 2010 Spring 2012
• Day/Time 4.14 4.34
• Location 4.44 4.53
• Vendor Displays 4.38 4.29
• Presentations 4.09 n/a
• I would attend again 4.33 4.20

43. Comments 2012
• The information I was able to find here was fantastic.
I think this type of thing should become a class.
• It was interesting to find out how many resources
are available to me.
• I was excited to meet with the database reps. There
were many here that I had not heard of.
• I wish I came to this a few years ago!
• You basically covered the important vendors I use
frequently thank you for your effort
• Great for graduate students!

44. Other vendors I would like to see
2012
• Artstor (4)
• Lexis Nexis (2)
• Films On Demand
• Routledge
• Sage (2)
• Anthrosource (2)
• More Science Vendors
• Criminology
• More law resources
• Sociology
• Communications

45. Next Step?
• College Technology Fair
– College of Education and Educational Technology
– 6 sessions, 3 vendors
• Proquest
• EBSCO
• Web of Science
– Recruit small prizes for end of day raffle

46. Spring 2014 Vendor Fair
• Twitter and Facebook
• Use LibGuides
• Email Liaisons
• Earlier in the semester February???
• More PR/Marketing

47. Promote Databases through
LibGuides
• Business Resources
– http://libraryguides.lib.iup.edu/content.php?pid=
430779&sid=3523735
• Films on Demand
– http://libraryguides.lib.iup.edu/content.php?pid=
130614

48. What does the Literature Say?
• 5 Keys to Engaging Faculty
– Briggs, Campus Technology
• “Database of the Week”
– Dugan, Journal of Business & Finance Librarianship 2011

49. What does the Literature Say?
• Take it to the Street
– Wilson, netconnect 2004
• How to Market Electronic Resources
– Dowd, Evangeliste & Silberman, in Bite- sized Marketing
2011
• How to Host a Library Technology Fair
– Charles Gaudin, Computers in Libraries 2000

50. Why Promote, Market, Outreach?
• Serve our Faculty, Students, Staff
– Introduce new databases
– Enhance use of Subscribed Content
• Justify Library Expenditures
– Increase use of databases
• Identify New Resources of Interest
• Assessment

51. Questions?
Joann Janosko
– Collection Development/E-Resources Librarian
– janosko@iup.edu
– 724-357-6106