1. Montressa L. Washington – Service Area Manager, IBM Global Services
February 23-23, 2012
PM Challenge 2012
Using Crowdsourcing, Collaboration and
Web 2.0 to Enhance Project Management
© 2011 IBM Corporation

2. About Me!
Montressa
Washington
montress@us.ibm.com
Wordcloud generated by www.wordle.net, by IBM Researcher Jonathan Feinberg
2 © 2011 IBM Corporation

3. Agenda
 Enterprise 2.0/Web 2.0/Social Media
 New Approach to Managing
Projects/Project Management 2.0
 Examples of Social Media Use in Project
Management Innovation
– Crowdsourcing
– Collaboration
– Web 2.0
 Q&A
3 © 2011 IBM Corporation

4. Enterprise 2.0
The term Enterprise 2.0 was
coined by Andrew McAffee, an In his book “The Wisdom of
associate professor at Harvard Crowds,” James
Business School, in spring 2006. Surowiecki states that
Professor McAffee introduced “groups are remarkably
this term to describe the use of intelligent and are often
emergent social software smarter than the smartest
platforms within companies, or people in them. Groups do
between companies and their not need to be dominated
peers (partners or customers). by exceptionally
intelligent people in order
to be smart.”
Through the adoption of wikis, blogs, collaboration planning
tools, social networks and other “weapons of mass
collaboration, ” as Don Trapscott calls them in his book
“Wikinomics,” collaboration patterns are changed in today’s
organizations. Enterprise 2.0 software and business
practices provide managers with access to the right
information at the right time through a system of
interconnected applications and services
Source: Project Management 2.0, www.wrike.com
4 © 2011 IBM Corporation

5. Social Media: The Shift from Corporate to Consumer Voice
 Social media = the use of
electronic and Internet tools
for the purpose of sharing
and discussing information
and experiences with other
human beings.
 Integration of technology,
social interaction, and the
construction of words,
pictures, videos and audio.
 Social interaction results in
the "building" of shared
meaning among
communities, as people
share their stories and
experiences.
55 © 2011 IBM Corporation

6. Web 2.0
6 © 2011 IBM Corporation

7. Agenda
 Enterprise 2.0/Web 2.0/Social Media
 New Approach to Managing
Projects/Project Management 2.0
 Examples of Social Media Use in Project
Management Innovation
– Crowdsourcing
– Collaboration
– Web 2.0
 Q&A
7 © 2011 IBM Corporation

8. Creating Project Management Communities within the Organization
8 © 2011 IBM Corporation

9. Communities make use of Social Media tools
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10. Communities make use of Social Media tools
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11. Agenda
 Enterprise 2.0/Web 2.0/Social Media
 New Approach to Managing
Projects/Project Management 2.0
 Examples of Social Media Use in Project
Management Innovation
– Crowdsourcing
– Collaboration
– Web 2.0
 Q&A
11 © 2011 IBM Corporation

12. Seven Key Steps to Building an Innovative Environment
Paint a picture for your people that
provides strategic context, both giving
direction and setting boundaries for
innovation.
Stamp out fear by creating a culture Value and leverage the ideas residing
that embraces risk and eliminates the within the diverse cadre of your
stigma associated with failure. employees.
“Connect the dots” within your Collaborate with external 0rganizations,
organization by understanding and including partners and suppliers, and
leveraging the informal networks that with customers to complement existing
can improve innovation effectiveness. competitive advantages, speed up time
to market, or spark new insights.
Make ideas visible using a variety of Provide incentives and recognize your
practices designed to elevate ideas people’s innovativeness through
from all corners of the organization. programs that carefully complement
both the passions that drive employees
and a well-crafted organizational vision.
12 © 2011 IBM Corporation

13. Crowdsoucing
13 © 2011 IBM Corporation

14. An introduction to Innovation Events
 Massive on-line idea sharing using the
internet
 Pre-defined communities focused on
strategic, departmental and enterprise
critical issues
 Participants from anywhere in the world
 Moderators and facilitators guide and
coach participants on idea sharing –
exploring ideas real time
 Idea rating and ranking
 Real-time analysis and mining to highlight
emerging SMEs, communities and valued
ideas
14 © 2011 IBM Corporation

15. Ideation Platforms
 Spigit is an ideation platform
that supports small events,
long term engagements and
challenges. Notable features
include:
– Idea stages with
configurable graduation
criteria
– Collaboration tools: votes,
tags, forums, reviews,
wikis, blogs
– User reputation scores
that weight feedback
– Idea trading markets
– Challenge and reward
modules
15 © 2011 IBM Corporation

16. Spigit Example - Southwest
 Challenge: Inability to streamline idea generation from employees, which was typically
done through surveys, emails and spreadsheets, a tedious and time consuming task. A
lack of a process in place to filter ideas and implement the best ones. Having
geographically dispersed employees created a lack of community and engagement.
 Solution: Spigit provided a platform that
encouraged cross-functional
collaboration by providing full
transparency and enabled discussions
among all work groups. The social and
collaborative style of the platform
generated increased engagement and
participation levels; nearly 4,000
employees have signed on, and 98% of
ideas submitted have received some
sort of response from other members of
the community.
16 © 2011 IBM Corporation

17. Veteran Success Jam, ACE and the Kresge Foundation
Who:
 Veterans – enrolled and future students
 Campus Administrators
 Military – enrolled and future students
 Professors/Faculty
 Family members
 College students
 Employers
 Government (VA, DoE, DoL)
 Non-profit organizations
Jam Intent:
 Uncover unknown barriers veterans
 Face in accessing and succeeding in higher education
 Provide a platform for “model solutions” highlighting their successes and providing an opportunity
for discussion centered on model programs and services
 Provide an opportunity for new ideas, innovations, partnerships, solutions and collaboration to
occur
 Provide professional development for student services personnel
17 © 2011 IBM Corporation

18. Collaboration
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19. Task 2: Community Assessment – Sandbox Environment
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22. Task 2: Community Assessment – Key Features & Benefits
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23. Task 2: Community Assessment – Key Features & Benefits
23 © 2011 IBM Corporation
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24. Task 2: Community Assessment – Key Features & Benefits
24 © 2011 IBM Corporation
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25. Web 2.0/Social Media
25 © 2011 IBM Corporation

26. Employee Engagement - On-board New Employees and Contractors Faster
Use Communities and blogs to connect New Employees and Contractors
New Employees
 New Hire Community
– Share similar experiences through
community
– Community blogs across new hires
– Question and Answer sessions
– Post events for New Hires
– Meet colleagues FASTER and create
increased cohesion
New 2 Blue Community (1.700+ Members)
26 © 2011 IBM Corporation

27. Employee Engagement - New Hire Blogs
New Hire Blogs
 First 100 Days Blog
 Required for new hires and
interns
 Easy adoption activity for
Gen-Ys
– Journal initial experiences at least
one day a week.
– Topics included how to set up
meetings, how to book travel,
observations from presentations,
interviews
– Creates a following of interested
colleagues
– Increases connectedness
 Undocumented
organizational knowledge
– Conferences
– Hosting Meetings
– Making Presentations
27 © 2011 IBM Corporation

28. Employee Engagement – Tagging Campaign
Creates new ways of communicating
Tags reveal
relationships
Tags are a new
form of
communicating Tagging Campaign
 Improve the ability to find people
 Define communities of interest
Tags
 Empowers people to build
structure relationships to share
information – Wisdom of Crowds
– Tagging / Folksonomy
Tags build  Recognize key people, content,
and documents
context for
conversations
28 © 2011 IBM Corporation

29. Employee Morale - What Makes the YOUR AGENCY special?
Creates a sense of pride in the organization
Employee Spotlight
Campaign
 Invite employees to share the
proudest moments… what
makes your Agency special
 Hear the voice of the employee
 Promote a sense of community
 Celebrate your Agency Core
Values
 Engage employees from all
areas of your Agency
 Recruiting collateral
29 © 2011 IBM Corporation

30. Strategic Communications Organizational Newsletters
Creates a consistent and pervasive messaging for the most important initiatives
Organizational
Newsletters
 Use wikis to post
Agency/Organizational
newsletters
 Bypass the need for web
developer to post and update
information
 Readers have easy access to
current information
 Turns uni-directional
newsletters into bi-directional
conversations
 Reduces email traffic
 Searchable
30 © 2011 IBM Corporation

31. Strategic Communications - Communicate Business Priorities
Use blogs to support department-wide priorities and initiatives (eg AARA) from
SMEs
Business Priorities
 Drive communications on largest
initiatives through individual and group
blogs
 Eliminate newsletters and email
messages and point interested parties to
the blog
 Pair new hires with SMEs to collaborate
on blogs
 Link related documents via files
 Use blogs for interview format
 Conduct organizational challenges
through blogs
31 © 2011 IBM Corporation

32. Find and collaborate with people who know something about
something you need to know
Organizational Profiles make talent, experience, skills and interests easy to access
Profiles +
 Builds on existing Skills and Experiences
 Shows My Network
 Highlights Interests
 Identify Expertise
 Use Early Adopters to grow networks
and on-board new profiles
 Integrate with Learning
 Create organization brand/look and feel
32 © 2011 IBM Corporation

33. Host conferences and large organizational meetings
Reduce conference/meeting management costs with wikis and file sharing
Conferences and Meetings
 Build agenda through wikis to reduce
revisions, printing costs
 Use wikis to build speaker profiles and bios
 Share all event content through wiki or file
share system
 Build registration page
 Share directions
 Create Participant Feedback pages to build
excitement around event
33 © 2011 IBM Corporation

34. Make Knowledge Harvesting Easier!
Use social bookmarks to create the ‘bread crumb’ trail of inputs to intellectual capital
Bookmarking for Knowledge
Harvesting
 Prepare project teams and initiatives early
on with instructions on how to use
bookmarking. Use throughout an
engagement or initiative.
 Reduces email traffic and knowledge capital
left on hard drives
 Is in some cases MORE valuable than end
product harvesting
 Combine with File Sharing to capture a more
comprehensive knowledge harvesting ‘story
board’ of project inputs and end products
 Use with end of project harvesting as well
Project Documents and Inputs
34 © 2011 IBM Corporation

35. Agenda
 Enterprise 2.0/Web 2.0/Social Media
 New Approach to Managing
Projects/Project Management 2.0
 Examples of Social Media Use in Project
Management Innovation
– Crowdsourcing
– Collaboration
– Web 2.0/Social Media
 Q&A
35 © 2011 IBM Corporation

36. THANK YOU
36 © 2011 IBM Corporation