Is the marketing industry suffering from standing still? During the Eurobest 2016-festival in Rome, our strategist Harri Pasanen tried to demonstrate the proven positive effect that exercise has on our creativity. What type of activities get your creative minds going?

1. Harri Pasanen, Strategist, N2, 02/12/16

2. AD INDUSTRY HAS
CHANGED DRAMATICALLY
OVER THE YEARS

3. BUT WORKING
METHODS HAVEN’T

4. WE DON'T LEAVE THE
INDUSTRY BECAUSE OF
PARTYING TOO HARD

5. IT'S THE BACK PAIN
THAT'S KILLING US

6. WHEN WE SIT,
WE DON’T USE OUR FULL
CREATIVE CAPACITY

7. 30 MINUTES OF EXERCISE
CAN BOOST CREATIVITY
FOR HOURS*
* Aerobic Exercise and Cognitive Creativity: Immediate and Residual Effects, Creativity Research Journal, 2005

8. THOSE WHO EXERCISE
THINK MORE CREATIVELY
THAN THOSE WHO DON’T*
* The impact of physical exercise on convergent and divergent thinking, Frontiers in Human Neuroscience, 2013

9. THEORY WAS TESTED LIVE
IN FRONT TOP CREATIVE
MINDS AROUND EUROPE*
* eurobest – The Festival of European Creativity, 2016

10. SPEAKERS SOLVED
A BRIEF WHILE RUNNING
ON TREADMILLS*
* Harri Pasanen, N2 & Jyrki Poutanen,TBWAHelsinki

11. MATERIAL FROM
THE SESSION:
EUROBEST.COM AND
TWITTER.COM/EUROBEST

12. THANK YOUharri.pasanen@n2.fi