Enabling digital transformation with MySQL

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Driving Digital Transformation with
MySQL
Airton Lastori
airton.lastori@oracle.com
Jun-16

Digital
Changes
Everything
Around-the-clock
Availability
Consumer
Expectations
Real-time
Fulfillment
Flawless
Engagement
Personalized
Service
Information any
time, Anywhere
Business Model
Insight
Speed to Market
Employee
Expectations
New Markets

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 4
...rely on MySQL!

 Conhecimento do MySQL e tuning via Suporte Consultivo
 Boas práticas para o time de Desenvolvimento
 Monitoramento intensivo e Análise de Queries
 Hot Backup
 Não precisa de um DBA Terceirizado, time interno continua
suportando e crescendo com MySQL Enterprise e parceiro Spirit
Linux.
 Black Friday picos de ~150K QPS.
 25 anos atuando no varejo. ERP
e loja online desenvolvido
internamente com MySQL+PHP.
 Com 20 filiais, MySQL out-of-
the-box atendia.
 Expansão de lojas, hoje 60 filiais
e diversos canais de vendas.
 Operação em shoppings e
outros canais limitam janelas de
manutenção.
Desafios Solução
Benefits
MySQL escalando junto com o negócio

Readiness for Inorganic Growth
Efficiency in Post-merger Integration
Growth From Non-traditional Markets
Demand for Faster Innovation Cycles
Rapid Response to Non-traditional Competitors
Digital Transformation of the Business
Top Boardroom Priorities
Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Source: “Inside The 2015 Boardroom Priorities”, Constellation Research, December 2014

CIO Goals & Priorities
Digital
Transformation
Security
Cloud
Services
Big
Data
Insights
Cost
Control

How does MySQL Help CIOs Achieve their Goals?
A Database Infrastructure for Digital Transformation
Security
MySQL-based Cloud Services
Unlocking Big Data Insights with MySQL
TCO
MySQL @ Oracle
1
2
3
4
5
6

MySQL at the Heart of Digital Transformation
Powers the Applications shaping the new Expectations of Customers & Employees

Application
MySQL enabled Facebook to scale to over 1,5
Billion users. Facebook runs tens of thousands of
MySQL servers, and a typical instance counts 1
to 2 Terabytes of data. 11.2 Million row changes
and 2.5 Billion rows read per second are handled
in MySQL.
Why MySQL?
“We haven't found anything that is better than
MySQL.” Venkat Venkataramani, Director of
Engineering , Facebook
Facebook
12

Application
A typical day sees over 500 million tweets, which
means about 5,700 per second with MySQL.
Twitter achieved in August 2013 a World record
of 143,199 Tweets Per Second (TPS).
Why MySQL 5.6?
“Performance, replication, compression
improvements, transportable tablespaces, better
monitoring & diagnostics.” Calvin Sun, Senior
Engineering Manager, Twitter
Twitter
13

Application
Over 6 billion hours of video are watched each
month on YouTube. 300 hours of video are
uploaded every minute. When you watch a
video, you’re getting data from MySQL.
Why MySQL?
“Anybody that tells you that MySQL does not
scale probably has not considered exactly how to
solve the problem. Mike Salomon, one of the
original YouTube engineers
YouTube
14

Application
Booking has relied on MySQL since 2003.
Supporting 60-70% annual growth and an agile
development model. Each day, over 700,000
room nights are reserved on Booking.com.
Why MySQL?
Performance and scalability to manage a very
large event volume:
• 60 MByte/sec Event data rate
• 2 Billion Events per day
• 15 TB in MySQL for Events, lookups,
monitoring
• 150 TB MySQL Event archive
Booking.com

Attackers Are Moving Faster
Over 430 M new unique
pieces of malware in 2015,
up 36% from previous year.
Over Half a Billion Personal
Records Were Stolen or Lost in
2015.
A New Zero-Day
Vulnerability Was
Discovered on Average Each
Week in 2015, a 125%
increase from 2014.
Spear-Phishing Campaigns
Targeting Employees
Increased 55 Percent in
2015.
Source: Internet Security Threat Report 2016, Symantec

• Poor Configurations
• Over Privileged Accounts
• Weak Access Control
• Weak Authentication
• Weak Auditing
• Lack of Encryption
• Proper Credential or Key Management
• Unsecured Backups
• No Monitoring
• Poorly Coded Applications
18
Database Vulnerabilities

Management ToolsAdvanced Features Support
•Monitoring
•Backup
•Development
•Administration
•Migration
• Technical Support
• Consultative Support
• Oracle Certifications
Ensuring Database Security: MySQL Enterprise Edition
19
•Scalability
•High Availability
•Authentication
•Audit
•Encryption + TDE
•Firewall

Security and Data Protection
MySQL Enterprise Backup
MySQL Enterprise Authentication
MySQL Enterprise Encryption + TDE
MySQL Enterprise Firewall
MySQL Enterprise Audit

Advisors implementam e automatizam boas práticas

Advisors de Segurança

• Poor Configurations
– Set controls and change default setting
• Over Privileged Accounts
– Privilege Policies
• Weak Access Control
– Dedicated Administrative Accounts
• Weak Authentication
– Strong Password Enforcement
• Weak Auditing
– Compliance & Audit Policies
• Lack of Encryption
– Data, Back, & Network Encryption
• Proper Credential or Key Management
– Use mysql_config_editor , Key Vaults
• Unsecured Backups
– Encrypted Backups
• No Monitoring
– Security Monitoring, Users, Objects
• Poorly Coded Applications
– Database Firewall
25
Database Vulnerabilities

Why does MySQL Spread Through Organizations?
OPEN SOURCE RELIABILITYPERFORMANCE EASE OF USE

Power Curve of MySQL Deployments
Initial
Deployment
‘Nice to Have’ Era
Business Value
Discovered
Business
Critical
Typical “Bottom up” Adoption Model
Time
Criticality
 Self support not a viable option for business critical apps
 Security, availability, data protection & regulatory compliance risks
 Generates database sprawl
 Non scalable operating model preventing operational efficiency & TCO
reduction

What is OpenStack?
“OpenStack is a cloud operating system that controls large pools of
compute, storage, and networking resources throughout a datacenter,
all managed through a dashboard that gives administrators control while
empowering their users to provision resources through a web interface.”
Source: http://www.openstack.org/software/

Database as a Service (DBaaS)
• Reduces Database Sprawl
• Supports Rapid Provisioning
• Enhances Security
• Improves Performance & Availability
• Automates Management
 Improves agility, security & reduces TCO
 Foundation for digital transformation, helps you innovate faster
With MySQL Enterprise Edition
MarketsandMarkets forecasts the Cloud Database and DBaaS Market to grow from $1.07 billion in 2014 to $14.05
billion by 2019, at a Compound Annual Growth Rate (CAGR) of 67.30% during the forecast period of 2014-2019.

 NEW! Uses MySQL Cluster to
deliver Mission Critical High
Availability, High Perfomance
& Scalability for Core
OpenStack Services
 Support from Oracle at each
Layer of the Stack for Cloud
Deployments
Oracle OpenStack for Oracle Linux & MySQL

Why Is Big Data Important?
Value Creation
HEALTH CARE MANUFACTURING COMMUNICATIONS
“In a big data world, a competitor that fails to
sufficiently develop its capabilities will be left behind.”
Reduce Prescription
Fraud
Accelerate Test
Cycles to Reduce
Backlog
Offering New Services
based on Location
Data
McKinsey Global Institute
RETAIL
Better Predict
Product Success
PUBLIC SECTOR
Improve Student
Outcomes

Big Data Lifecycle
Better Decisions Using Big Data
ANALYZE
DECIDE ACQUIRE
ORGANIZE
CREATE VALUE
FROM DATA

Big Data Lifecycle
ACQUIRE
CREATE VALUE
FROM DATA
NoSQL Interfaces &
JSON Support
MySQL Database
MySQL Cluster
MySQL Router

Big Data Lifecycle
ACQUIRE
ORGANIZE
CREATE VALUE
FROM DATA
Import Data
Apache Sqoop

Leading Use-Case, On-Line Retail
Users
Browsing
Recommendations
Profile,
Purchase
History
Web Logs:
Pages Viewed
Comments Posted
Social media updates
Preferences
Brands “Liked”
Recommendations

Company Overview
boo-box is one of the largest advertising networks in
South America, with a focus on the Brazilian social
media market.
Application
boo-box relies on MySQL and Hadoop to display 1
billion advertisements to 60 million people across
430,000 web sites and social network profiles every
month.
Why MySQL?
"MySQL is a core part of our big data strategy. Simple
integration with Hadoop enables us to improve our
digital advertising service and grow our business with
maximum speed and agility.“ Josafá Santos,
IT Manager, boo-box
boo-box

Major TCO Savings with MySQL Enterprise Edition
Hardware Configuration:
Intel x86_64 Servers: 4, CPUs/Server: 4, Cores/CPU: 8
http://www.mysql.com/tcosavings/

MySQL for
Beginners Ed 3
MySQL for Database
Administrators Ed 3.1
MySQL Performance
Tuning
MySQL High Availability
MySQL Cluster
MySQL DBA
Introduction to
MySQL 5.5
MySQL Developers
Techniques
MySQL for
Beginners Ed 3
MySQL and PHP
Developing Dynamic Web
Applications
MySQL for Developers Ed 2
MySQL Advanced Stored
Procedures
MySQLDeveloper
education.oracle.com/mysql
Opcional
Necessário
Treinamentos e certificações
Oracle Certified
Professional, MySQL 5.6
DBA
Oracle Certified Expert,
MySQL Cluster DBA
Certificações
Oracle Certified
Professional, MySQL 5.6
Developer

Management ToolsAdvanced Features Support
•Scalability
•High Availability
•Authentication
•Audit
•Encryption + TDE
•Firewall
•Monitoring
•Backup
•Development
•Administration
•Migration
• Technical Support
• Consultative Support
• Oracle Certifications
MySQL Enterprise Edition
45

Performance
• Performance at scale
• Monitoring and tuning
Peace of Mind
• Insurance
• Immediate help
if/when needed
TCO
• Reduced risk of downtime
• Improved Productivity
Risks
• Security & regulatory
compliance
• Contact with MySQL team
DevOps Agility
• Automated scaling &
management
• Flexible, real-time backups
Customer Satisfaction
• Application performance
• Application uptime
MySQL Enterprise Edition: The Bottom Line

More Investment, More Innovation
Jan 2010 2016
2x Engineering Staff
3x QA Staff
2x Support Staff
MySQL @ Oracle: 6 Years of Stewardship

MySQL Enterprise Monitor 2.2
MySQL Cluster 7.1
MySQL Cluster Manager 1.0
MySQL Workbench 5.2
MySQL Database 5.5
MySQL Enterprise Backup 3.5
MySQL Enterprise Backup 3.7
All GA!
Oracle Products Certifications
MySQL Windows tools
MySQL Enterprise Security
MySQL Enterprise Scalability
MySQL Enterprise Audit
MySQL Cluster 7.2
MySQL Utilities
MySQL Workbench 6.0
All GA!
MySQL Database 5.6
MySQL Cluster 7.3
Oracle Enterprise Manager for
MySQL
MySQL Enterprise Encryption
MySQL Fabric
MySQL Enterprise Firewall
MySQL Workbench 6.2
MySQL Cluster 7.4
MySQL Database 5.7
MySQL Router
*Development Milestone Release
All GA!
Driving MySQL Innovation: 2010 - 2016
Partial List of Releases Delivered
49

MySQL Enterprise Oracle Certifications
• Oracle Linux
• Oracle VM
• Oracle GoldenGate
• Oracle Solaris Clustering
• Oracle Clusterware
• Oracle OpenStack for Oracle
Linux
• Oracle Enterprise Manager
• Oracle Fusion Middleware
• Oracle Audit Vault & Database Firewall
• Oracle Secure Backup
• MyOracle Online Support
MySQL Integrates into the Oracle Environment

Take Aways
• Digital Transformation is a top priority, spanning every function
• Drives the CIO Agenda, along with Security, Cloud Services, Big Data
Insights and Cost Control
• The largest Web-based and most innovative applications defining the new
customer and employee expectations rely on MySQL
• Oracle’s MySQL solutions can help you build a modern business and
achieve your IT goals
• You get the #1 Open Source Database from the #1 Database company

Enabling digital transformation with MySQL

Enabling digital transformation with MySQL

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