This Marketing Donut presentation covers the key points to creating, building and monitoring your online brand for small to medium sized businesses. It was originally presented by Ian Creek at the Thames valley Chamber of Commerce Sales and Marketing Forum at Newbury Racecourse in December 2010.

1. Building an online brand (…in an hour a day) www.marketingdonut.co.uk

3. What is online brand? How people see you online not how you see yourself The expectation of what people will experience from your business The message people take away and share with others Value proposition … what? The unique offerings that make people choose you “ When you shout in the valley of the Internet your online brand is the echo that bounces back” Not always what you shouted sadly!

11. A typical week… Monday 30 mins – Daily tasks 10 mins - Pics on FB 20 mins – Build links Tuesday 45mins – Write PR 15mins – Daily tasks Wednesday 30mins – Post blog 30mins – Daily tasks Thursday 30mins – Daily tasks 30mins – Setup Google maps Friday 20mins – Read forum 20mins – Daily tasks 20 mins – Fan boost

12. Helpful resources Facebook Using Facebook for business video Turning customers into a community using Facebook Ten steps to creating a powerful Facebook page Linkedin Get started with Linkedin Blogs Successful blogging tips Online PR Introduction to online networking and PR An introduction to PR Online brand How to look like a bigger business Social Media The seven deadly sins of social media

13. About the Donuts Marketing Donut is part of BHP Information Solutions family of Donut websites. These sites are syndicated by a wide range of organisations including, chambers of commerce , enterprise agencies , law firms and accountancy firms . The Donut websites offer their members the best business advice and guidance available on the web. In addition they provide access to useful business tools, business offers and a monthly email newsletter. You can visit the Donut websites here: Start Up Donut - all about starting a business go to www.startupdonut.co.uk Marketing Donut – Marketing advice for your business www.marketingdonut.co.uk Law Donut – Business legal advice from the experts www.lawdonut.co.uk IT Donut – IT advice and award winning blog www.itdonut.co.uk Helpful advice, tools and offers for your business