Google Analytics is undoubtedly one of the most powerful web analytics packages out there. In fact, it's so powerful, it's difficult to know how to begin understanding all of the information it makes available. Join us for this primer on Google Analtyics for nonprofits. We’ll show you how to measure the performance of your website with this powerful and free tool, understand who your web site visitors are, where they come from, and what they’re doing on your site.
Topics we’ll cover:
- Introduction to Google Analytics for nonprofits
- How to use web analytics to understand the performance of your website
- How to measure progress toward organizational goals
- How to turn your accumulated data into actual site improvements
Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
3. reminders
You can hear us, but we can’t hear you
Have questions? Type questions in the Questions Log
Presentation slides will be available on
www.mycharityconnects.org/pastwebinars
For the best webinar experience, close all other applications
Turn up your computer’s volume
4. • “A charity helping charities”
• A public foundation
mission
CanadaHelps engages Canadians in the charitable sector,
providing accessible and affordable online technology to both
donors and charities to promote – and ultimately increase –
charitable giving in Canada.
6. Why Use Google Analytics?
• Your website is your
most important
communications tool
• Understand how users
interact with your site
• Improve user
experience to get more
from your website
7. • Which campaigns are most effective?
• What are the traffic patterns on my site?
• Where are visitors coming from?
• Which keywords lead to more conversions?
• Why are people leaving my site?
• What content are people most interested in?
How Can Google Analytics Help?
8.
9. Getting Started with
Google Analytics:
• Sign up for FREE
• Add tracking code
to your website
• Link to Adwords
campaigns
17. Visitors
• Visits, Unique Visitors
• Pageviews
• Average time on site, bounce rate
• Demographics: Location, language
• Behaviour: New vs. returning, frequency &
recency
• Technology: browser, network
18. Visitors - Advanced
• Custom variables
– Track visitor behaviour by setting up custom links
on different sites
• Mobile
24. Goals– What do you want people to do
on your site?
Photo credit: http://www.flickr.com/photos/timhughes/
25. Goals
• 3 types of goals
– URL destination goal
– Time on site
– Pages/Visit goal
• Goal funnels – see where
you lose people along the
path towards a goal
44. www.mycharityconnects.org
free online resources
Information about technology
Video demonstrations
More webinars
Past webinar recordings & slides
Learning opportunities
Events across the country
45. Upcoming Webinars
www.mycharityconnects.org/webinars
• July 20 – YouTube’s NonProfit Program & The Fundamentals of Video Storytelling
• August 17 – Orientation for Newly Registered Charities with CanadaHelps
• September 14 – Stay Connected: LinkedIn for Nonprofits
• September 28 – Content Is Good ... Putting it into Context - that's how you win (guest
speaker: Josh Muirhead, Socialmark Media)
• October 12 – #FAIL: Biggest Online Mistakes and How to Avoid Them (guest
speaker: Lee Rose, HR Council for the Nonprofit Sector)
• October 26 – Social Media Strategy for Beginners
• November 9 – Making Twitter Your Best Friend: Twitter Strategies Exposed (guest
speaker: Heather Morrison, Sequentia Environics)
• November 23 – Cutting Edge Charities
• December 7 – Looking Up: Life's Better in the Cloud (guest: Amanda Grainger-Munday,
Framework)
46. Keep in touch!
info@canadahelps.org
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps
www.youtube.com/canadahelps