Presentation slides from our March 11, 2009 webinar. Facebook is one of most powerful and popular social networking websites available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with people. Check out this slideshow to find out how Facebook can help you: - Find and communicate with current and potential supporters - Raise funds for your organization - Organize, promote and manage events - Create a single branded page for your organization - And much more!

2. Reminders
You can hear us, but we can’t hear you
Type questions here
Send presentation by email
Turn up your volume

3. Today’s Presenters
• Kirstin Beardsley
Marketing & Communications Coordinator
• Carlo Bataclan
Communications Intern

4. What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.

5. Webinar Agenda
1. What is Facebook?
2. How can my charity use it?
3. Facebook Toolkit
• Pages
• Causes
• Groups
• Events
4. FAQs
5. Facebook Tips
6. Question & Answer

6. WHAT IS FACEBOOK?

7. What is Facebook?
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1
4
You
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2
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• A free, online social networking website
• Connect with people through online
communities

8. Facebook Home
• Facebook personal account

9. Features of Facebook
• Large network of users (over 175 million)
• Users from every walk of life and from
everywhere around the world
• Facebook is FREE
• Easy to use
• New tools are always being added

10. The Good Stuff
• One of the most popular sites
• Designed to connect people
• Digital hub for current events
• Provides a new online presence for your
organization

11. Cautions
• Information is shared
• Limited control over other users’ opinions
• Maintenance required

12. HOW CAN MY CHARITY USE IT?

13. Facebook can be used to
Connect
Fundraise Share
Brand

14. Connect
• Build your network
• Connect with supporters
• Connect with other organizations

15. Share your story
• Share information about your cause
• Share photos and videos
• Start discussions

16. Build your brand
• Have a presence online through Facebook
• Build trust through exposure
• Legitimacy & authenticity through personal
connections

17. Fundraise
• Find supporters and donors
• Promote and manage events
• Causes (receive donations)

18. FACEBOOK TOOL KIT

19. Tool Summary
Tool What it is Function
Website within Establish official
Pages
Facebook presence on Facebook
Receive donations
Causes Fundraising tool
through Facebook
Communities with Network around a
Groups
similar interests common interest
Manage event
Event management
Events information and
tool
invitations

20. Facebook Pages

21. Facebook Pages
• Your organization’s official spot on Facebook

22. Facebook Pages
f
• Build a group of supporters (called Fans)
• Create and promote events
• Provide news & updates
• Post photos and videos
• Blog
• Get comments and feedback from your Fans

23. WWF Page on Facebook

24. Tips for your Page
• Invite colleagues, Board members and friends
to become your Fans
• Make it interesting
• Update it often
• Engage your supporters – start conversations
• Brand your page
• Provide opportunities to get involved

25. Causes

26. Causes
• Online donation tool (application) on
Facebook
• CanadaHelps processes donations made
through Causes
• A great peer-to-peer fundraising tool
• Anyone can start and promote a Cause

27. Every Child should be this happy!

28. World Wildlife Fund Cause

29. Tips for your Cause
• Brand your Cause
• Provide clear fundraising goals
• Link your Cause to your Page
• Give supporters updates on your progress
• Tell your supporters to start their own Cause

30. Groups

31. Groups
• Tool for gathering people with similar interests
• Anyone can create and manage a Group
• Ask your supporters to start Groups related to
your charity

32. Run for the Cure Groups

33. Events

34. Events
• Tool to create, manage and promote events on
Facebook
• People can invite their friends

35. SmartBride Boutique Spring Charity Event

36. Earth Hour

37. Who should use what?
Tool Charity Supporters
Pages X
Causes X X
Groups X
Events Use Pages Events X

38. Facebook Building Blocks
Tools charities use
Tools supporters use
Events Causes
Causes Groups Events
Pages

39. Frequently Asked Questions
FAQ

40. How do I get my Facebook Page?
• Go to: www.facebook.com/page
• Signing up is easy

41. Is information on Facebook private?
• Be careful when you share information
• Update your Page with information you want
your supporters to know and share

42. Groups or Pages?
• They are different tools with unique functions
• Focus on Pages for long-term presence
• Groups are effective for short-term initiatives
• Encourage supporters to use Groups

43. How do I know my Page is working?
• People are joining and interacting with each other
• Your fans are contributing content

44. Are donations through Causes secure?
• Yes they are!
• CanadaHelps processes all donations to
Canadian charities made through Causes

45. Who owns my information?
“Facebook does not assert any ownership over your
User Content; rather, as between us and you, subject to
the rights granted to us in these Terms, you retain full
ownership of all of your User Content and any
intellectual property rights or other proprietary rights
associated with your User Content.”

46. What if someone says something
negative or wrong?
• Make sure to monitor what is being said about
your organization
• Use it as a chance to engage and to start a
dialogue

47. Some things to keep in mind
TIPS

48. 1. Go at a comfortable pace
• Take your time
• Learn about the different tools
• Then focus on building your network

49. 2. Keep a consistent flow of updates
• Update when you have good content
• Think stream, not waterfall!
• Quality beats quantity

50. 3. Be realistic
• You may not become a Facebook superstar
overnight
• Keep engaging your fans and encouraging activity

51. 4. Encourage activity
• It’s all about creating a sense of community
• Post discussion topics and interesting content
• Ask for feedback
• Encourage fans to share their own content

52. 5. Try it out!
• Experience is the best teacher
• It’s FREE!

53. The Next Steps
• Gather together some interesting content you’d
like to add to your Page
• Start your Page on Facebook
• Build your fan base with your staff and Board
members
• Ask them to invite others

54. Not ready to dive in?
• Let your existing supporters know about Groups
and Causes
• Check out other charity Pages and see what
they’re doing
• Sign up for a personal account and play around
• Review resources in the Facebook Help Centre

55. • Launching in Spring 2009 Next Webinar
• Free online resources
“Optimizing Your
• Information about technology
Donate Now
• Demos Button”
• More webinars
March 25
• Two-day conference in June 2009 2PM – 3PM
(Eastern Time)

56. Reminders
You can hear us, but
we can’t hear you
Ask questions here
Ask away!

57. Thank you for attending!
Questions? Comments? Feedback?
• Questions about CanadaHelps? Email Mike at:
info@canadahelps.org
• Questions about this presentation or our upcoming
webinars? Email Amy at: amyh@canadahelps.org
• Visit www.canadahelps.org and sign up for our
newsletter for updates!

58. Resources
• Start your Facebook Page:
www.facebook.com/page
• Facebook Help Centre:
www.facebook.com/help
• Our YouTube Channel:
www.youtube.com/MyCharityConnects