The most interesting thing about Twitter is that it entertaining, informative, connective, distracting, and (potentially) destructive – all at the same time. As with all this to keep in mind, what are the key things you need to know and understand about Twitter to use it effectively for your organization? Join us as we take you through our 10 essential Twitter tips!

1. Essential Twitter Tips for Your Charity
April 25, 2012

2. reminders
 You can hear us, but we can’t hear you
 Slides will be available on www.mycharityconnects.org
 For the best webinar experience, close all other
applications
 Turn up your computer’s volume
 Have questions? Type questions in the Questions Log

3. What is CanadaHelps?
A public charitable foundation that provides accessible and affordable
online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.
MyCharityConnects is a initiative of CanadaHelps.

4. today’s presenter
Kara Golani
Nonprofit Training Associate
CanadaHelps

5. Agenda
Twitter 2012 Statistics
10 Tips
About MyCharityConnects
Q&A

6. Twitter 2012
Images from Online Schools infographic

7. 2012 Statistics
Source: Infographic Labs
Images courtesy of: Infographic Labs

8. Before you get started…
Do people know your organization
is on Twitter?

9. 1. Say it again…and again
…and again

10. ADAPT Your Content:
• Share the same
information but
frame it to suit the
network
Reuse Existing Content

11. Remember…
 Timing is everything: determine
when your key constituents are
online
 Tweet ~5-6 times a day
 Consider time zones
 Don’t be complacent: repeat
ideas; change wording
 Don’t go overboard
 Consistency is key

12. 2. Twitiquette

13. Say ‘Please’ and ‘Thank You’

14. Follow Your Followers

15. Don’t be selfish; RT others
(and they’ll RT you in return)

16. Be transparent

17. • Listening is GOOD
• Lurking is a great way
to learn
But…
• Find your voice
• Add value
Don’t just lurk

18. #SocEnt #charity #MobileTech
#Fundraising #Volunteering
#SM4SG
#event #Nonprofit #NPTech
#SocialMedia #FollowFriday
#sm4np
#slacktivism
#donation #Philanthropy
• #: a means of categorizing tweets (usually by topic)
• Make your tweets ‘searchable’
• Add relevance to your tweets
• Potentially generate or participate in ‘trending topics’
• Increases chances of being retweeted
• Target your audience & grow your follower base
3. #Use #Hashtags!

19. 4. Listen & Learn
1. Keep up-to-date on
what’s happening in
the world
2. Know how people
feel about your
organization
Learn from others’
successes and failures:
#rogers1number
#mcdstories

21. Source: Beth Kanter, bethkanter.org
5. Know Your Community
Source: Beth Kanter, bethkanter.org

22. 6. Become an Instigator
• Start conversations • Use ‘learning loops’ to
• Host tweetchats determine what content
• Ask thought-provoking questions interests your online community

23. S hort (140
imple
harable
7. The Three S’s

24. 8. Engage with Influencers

25. 9. Measure, measure, measure
• Followers/Unfollowers
• Retweets
• Mentions
• Bit.ly and other link
trackers
• Hootsuite Analytics
• Klout
• PeerIndex
• Twerpscan
• MentionMap
• Google Analytics
• Twitter Alerts

26. THE BENEFITS:
• Time Management
• Productivity
• Brand Management
• Effectiveness of Tweets
• Grow Your Follower
Base
• Collaboration
10. Use a SM Dashboard

27. ABOUT MYCHARITYCONNECTS

28. www.mycharityconnects.org
free online resources
 Information about technology
and social media
 Webinars
 Past webinar slides
 Learning opportunities
 Events across the country

29. MyCharityConnects Conference 2012
JUNE 12 – 13 | Allstream Centre, Toronto
Collaborate to build a stronger sector.
Innovate to solve complex problems.
Celebrate our work and the difference we’re making.
• Join non-profits from across Canada and social media
experts for the premier social media and online
fundraising learning opportunity of the year.
• Early-bird Deadline: April 30, 2012
www.mycharityconnects.org/conference

30. 2012 MyCharityConnects Webinars
www.mycharityconnects.org/webinars
Join us for these FREE online information sessions that cover topics relating to
online technology, social media and fundraising. Registration is open to
employees, volunteers, and board members of Canadian charities and nonprofits.
May 9 - Preparing for a Website Redesign
May 23 - Editorial Calendar Essentials: Organize &
Plan Your Online Communications
June 27 - Elements of a Great YouTube Video

31. 2012 MyCharityConnects Workshops
www.mycharityconnects.org/workshops
CanadaHelps often conducts workshops on the topics of online fundraising and social
media in communities across Canada. Registration is open to employees, volunteers, and
board members of Canadian charities and nonprofits.
Back to Basics: Developing a Social Media Strategy for Your Organization
• April 26 – Barrie, ON (presented in collaboration with Barrie Public
Library)

32. for more great resources…

33. Keep in touch!
info@canadahelps.org
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps
www.youtube.com/canadahelps

34. QUESTIONS?