You’ve got a website. You’ve got a Facebook page. Check & check. So how come it sometimes feels like the whole internet is passing you by? What are the main issues holding your website back? And how can you turn visitors to your site into evangelists for your cause? Plan on attending when brand mechanic and award winning marketer Bob Nunn shares 11 tips, tricks & secrets to getting found online. This fast-paced & lively tune-up clinic will share relevant examples and take volunteers from the audience and examine their websites live to show you what you need to do to get found and get fans. Takeaways: - An 11-point checklist to improving your online performance - Tips, tricks & secrets to getting found - Real life & real live examples

1. Finding Followers:
Successful SEO Strategies
Bob Nunn
Brand Mechanic

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Your stakeholders don’t care.

4. My Name Is Bob Nunn and I’m A Brand Mechanic.

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My Promise
11 Point Checklist:
 1 Good Example
 1 Bad Example

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My Promise
11 Point Checklist:
 1 Good Example
 1 Bad Problem Or Opportunity Recognized Example
 1 ‘Live’ Example
 1 Tool, Tip or Secret

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Let’s Get Started…

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Listen to your mother

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Do Your Homework!
Get Found For What?

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Content
To be successful at Online Marketing you need to Listen
By listening & understanding the information need, the buzz, who the influencers are & the competition
you’re better able to create messages that get clicked on & shared.
If your content doesn’t match their
interests -down to the exact buzzy word
‘ – your message will ‘bounce’ (low clik-
thru & pass-on rates) & you won’t
attract much of a following
Intent

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Good Example

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P.O.O.R. Example

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Tool Time: Google AdWord’s Keyword Tool

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1. Do You Rank?

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Why
1. 91 billion Google searches/month
2. Nobody spends more time online than Canada

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Tool Time: Google Page Rank Checkers
http://arizonawebdevelopment.com/google-page-rank

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2. Are The Basics Done?

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Why
Google is trying to find you.
Give them a clue or 10:
 Meta description
 Page Titles
 Keyword-rich pages
 Search optimized headers
 Links to Internal pages
 Imaging naming (alt tags)
 Sitemap submitted
 Flash Content (low)
 Google Maps listing secured
 URL structure

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Good Example: URL Structure
P.O.O.R. Example
www.fredsredshed.com/room-rates
www.fredsredshed.com/PQ23sr

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Tool Time: Google Tools/View Source

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3. How Are Your Links?

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Why

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Tool Time: Majestic-SEO

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4. The 8 Second Rule

25. Why

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P.O.O.R. Example
http://iccmworldwide.org/index2.htm

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Good Example

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Tool Time X 2
Google Analytics Bounce Rate

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5. Does The Content
Match The Intent?

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Good Example

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P.O.O.R. Example

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Tool Time: We-We Calculator

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6. Is Clicking & Buying The Clear,
Frequent & Main Focus?

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P.O.O.R. Example

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Good Example

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Tool Time: Google Analytics Goals
Any page can be a goal.

38. Which App Installer Page Converted Better?

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7. Do The Chapters Match?

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P.O.O.R. Example

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Good Example

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8. Is Trust Established?

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• 70% consult reviews or ratings before purchasing
• 92% have more confidence in info found online than they do in anything from
a salesclerk or other source
• 90% of online consumers trust recommendations from people they know; 70%
trust consumers they don’t know, 27% trust experts, 14% trust advertising
• Adding reviews can boost conversion by 20% and order value by 10%
Why

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Good Example

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P.O.O.R. Example

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Tool Time: Rating & Review Sites
Tip Time: Find out who your fans are.
Ask them to say something nice about you.
Say Please.

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9. How Deep Is Your Content?

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Why
Focus Paid Search, Web 2.0, Social Media
Here
IncreasingSearchVolumeandCost
There are an infinite number of search phrases
25+% of search terms have never been seen before
More content = more probability of being found = more links

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Why
57%
of businesses have acquired
a customer through their
company blog.
Source: HubSpot, 12 Mind-Blowing Statistics Every Marketer Should Know, April, 2011

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Why

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Good Example

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Tool Time: Yahoo Site Explorer

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10. Are Demo Videos Used?

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Good Example
+700%
increase in sales

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Why
2X
increase in conversion
+19%
Avg. order value

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P.O.O.R. Example

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11. Is It Sticky?

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Why?
Consumers are leaping into advocacy using new social media sharing tools
52% have blogged about a brand
75% have become a fan of a brand
‘Likers’ have more friends and click-thru to external websites 5.4X
Sharing of pages has doubled in the past year and can now account for as much as one-third of the
amount of traffic driven by search.
Each peer impression on the social web reaches 150 people.
Source: Razorfish, Oct 2009
Simmons New Media Study, Fall 2009
Facebook, Sept 2010
Source: Forrester Research
Source: ShareThis study of
125,000 sites in 2009

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Good Example

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P.O.O.R. Example

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Tool Time: HootSuite et al

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thank you
For more ideas follow me on
bob@bobnunn.com
Bob Nunn
1-647-519-5247