Can one tool help you share your story, build your brand, provide timely information to a variety of audiences and strengthen supporter engagement? Blogs can! In this session, learn how to create and maintain a blog for the different strategic goals of your organization. You will be introduced to the basics of blogging including different blogging platforms and blogging principles: managing expectations, becoming an authority, and building networks. Learn the secrets of blogging success with real examples from nonprofits.

1. Born to Blog An introduction to nonprofit blogging Archana Sridhar The South Asian Philanthropy Project and Indiana University