The document is a business plan for Pick N Choose Supermarket owned by the Singh brothers. It includes an executive summary that outlines the owners, importance of financial resources, and focus on customer satisfaction. The plan covers the company summary, products offered, location, target market analysis, SWOT analysis, and strategies for marketing, promotion, pricing, management, supply chains, and financial projections. The long term goals include expanding infrastructure, a mobile app, adding new categories, and a membership program with shopping benefits and discounts.

1. SUPERMARKET
BUSINESS
PLAN
PICK N CHOOSE SUPERMARKET

2. CONTENTS
Executive Summary
Market analysis
Marketing plan
Management plan
Operating plan
Financial plan

3. EXECUTIVE SUMMARY
• The store is owned by Singh brothers.
• Finance is live blood of business so before thinking of expansion of business we must think
about financial resources.
• Customers are heart of business so customer satisfaction will be kept into consideration.
• Our business plan includes marketing plan and strategy , management plan, organisational plan
and financial plan.

4. MISSION AND OBJECTIVES
 1. CUSTOMER SATISFICATION AND DELIGHT
 TO MAINTAIN CUSTOMER RELATIONSHIP
 TO PROVIDE HIGHEST QUALITY
 REASONABLE PRICING
 NEAT AND CLEAN ENVIRONMENT
 GREAT AND FRIENDLY SERVICES
 MAXIMUM SALES OF 50 LAKH OR MORE IN A YEAR

5. COMPANY SUMMAY
PRODUCTS:-
• Food items
• Grocery
• Dairy products
• Cosmetics
• Bakery
• Fresh fruits and
vegetables
• Stationary
• Toys
• Sanitary items
Company
ownership:-
• The store is owned by three
brothers.
• It is structured as a sole
proprietorship in which the
busines is established as a
legal entity
Location:-
Pick N Choose
Coles road
Opposite- Coles park
Frazer town
Bangalore

6. FOOD ITEMS FRUITS AND VEGGIES DAIRY ITEMS COSMETICS
STSTIONARY SANITARY ITEMS BAKERY TOYS AND GIFTS

7. INDUSTRY AND CUSTOMER ANALYSIS
 Target market
1. People living around our store
are our main target market.
2. Mostly focusses on family and
women
Customer
Without the analysis of customer we
cannot know about the perception of
the customer.
1. Frequent buyer
2. Ideal customer
3. Satisfaction of the customer

8. SWOT ANALYSIS
STRENGH WEAKNESS OPPORTUNITIES THREATS
New products and
services
Lack of marketing
expertise
Developing market A new competitor in our
home market
Location of our business Lack of experience Mergers, joint ventures Price and offer wars with
competitors
Quality of products Moving to new market
segment that offer
improved profits
New or innovative
services provided by
competitor
Parking facilities
Safe and healthy
environment

9. STRATEGY
MARKETING
STRATEGY
PROMOTIONAL
STRATEGY
PRICING STRATEGY

10. Marketing strategy
1. Positioning :- free sample , and create more offers and discounts
2. Branding :- multi brand store to cover all segments of people

11. PROMOTION AND PRICING STRATEGY
Promotion - viral marketing, tv, newspapers, home delivery, exchange,
free gifts, discounts, offers etc.
 Special services
 Pricing – Penetration pricing

12. MANAGEMENT PLAN
 Staffing
 working hours 7 AM- 11PM.
 Both male and female workers.
 One employee in each section.
 Special benefits and offers to employees.
 Minimum qualification 12th and communication skills
 Profound and effective interpersonal skills.

13. SUPPLY CHAINS
Direct links with
company for
products like
FMCG
Wholesale dealers
for fresh fruits and
veggies, dairy and
bakery.

15. OPERATIONAL
BUSINESS PLAN

16. FINANCIAL PLAN
• Salary Expenses Capital investment
• Accountant Rs
5500
• Employees Rs
5000
• Cleaners RS
4000
• Electricity bill 5000
• Telephone bill 1500
• Maintenance 1000
• Transportation 1500
• Stationery 2000
• Miscellaneous exp 5000
• Marketing expenses 10000
Basic capital
investment is 50-70
LAKH
Providing own land.

17. POST PLAN
Extended
infrastructure.
Mobile application. Addition of more
product categories
such as home decors
and utensils.
Membership card with
benefits on every
shopping.
More offers n
discounts.

18. Thank you