1. getmustr.com | twitter.com/getmustr | fb.com/getmustr

3. Here’s the problem Mustr solves: 87 %
of PR and comm managers feel they
are not getting the most of their
network of journalists and bloggers.
(*)
(* as surveyed by Mustr)

4. Reasons they give:

5. Reasons they give:
• “We are keeping lists in Excel, but we’re not very
good at really using them to track and optimize
our interactions.”

6. Reasons they give:
• “We are keeping lists in Excel, but we’re not very
good at really using them to track and optimize
our interactions.”
• “Our agency handles our media relations, and we
don’t have access to their databases. We don’t
really know who our friends in the media are.”

7. Reasons they give:
• “We are keeping lists in Excel, but we’re not very
good at really using them to track and optimize
our interactions.”
• “Our agency handles our media relations, and we
don’t have access to their databases. We don’t
really know who our friends in the media are.”
• “We gave up on tracking our interactions with
journalists and bloggers because no good tool
exists to really handle this task.”

9. Unfortunately, that causes your PR
campaigns to miss valuable targets
and interesting opportunities.

11. So we set about to build the perfect PR
tool.

12. The perfect PR tool allows you to:

13. The perfect PR tool allows you to:
• Know exactly who your friends and detractors are in
the media, and what your history is with them.

14. The perfect PR tool allows you to:
• Know exactly who your friends and detractors are in
the media, and what your history is with them.
• Keep ownership of your media database at all
times, even when you work with an agency.

15. The perfect PR tool allows you to:
• Know exactly who your friends and detractors are in
the media, and what your history is with them.
• Keep ownership of your media database at all
times, even when you work with an agency.
• Have access to your network of journalists and
blogggers at all times.

16. The perfect PR tool allows you to:
• Know exactly who your friends and detractors are in
the media, and what your history is with them.
• Keep ownership of your media database at all
times, even when you work with an agency.
• Have access to your network of journalists and
blogggers at all times.
• Outsource the management of your database to
someone else (like your agency!) if you wish.

17. The perfect PR tool allows you to:
• Know exactly who your friends and detractors are in
the media, and what your history is with them.
• Keep ownership of your media database at all
times, even when you work with an agency.
• Have access to your network of journalists and
blogggers at all times.
• Outsource the management of your database to
someone else (like your agency!) if you wish.
• Use powerful filters to target exactly the journalists
and bloggers you want to reach with your PR
campaigns.

18. The perfect PR tool allows you to:
• Know exactly who your friends and detractors are in
the media, and what your history is with them.
• Keep ownership of your media database at all
times, even when you work with an agency.
• Have access to your network of journalists and
blogggers at all times.
• Outsource the management of your database to
someone else (like your agency!) if you wish.
• Use powerful filters to target exactly the journalists
and bloggers you want to reach with your PR
campaigns.
• E-mail press releases with hi res images and
attachments

20. That’s exactly how we designed Mustr.

21. Keep detailed notes about your conversations
with bloggers and journalists:

22. Easily ask someone to manage your
database (like your PR agency).

23. Easily ask someone to manage your
database (like your PR agency).

24. This way, you always have access to the
most up to date information about your
journalist and blogger network.

25. And just as easily, remove them:

26. And just as easily, remove them:

28. What that means for you: you don’t have to
deal with the boring stuff (like keeping
contact details up to date).
But you’re always in control over your
valuable network of media and bloggers.

29. And of course, Mustr also allows you to
send PR campaigns to your media
network:

30. Use our intuitive filters to target the journalists
or bloggers that you need:

31. Add individual journalists and bloggers easily, or exclude
them with one click.

32. Send e-mails with previews of hi res pictures
and attachments:

34. Because:
• You lose less time making listings
• You know you target exactly the right
people
• You can send powerful messages with
hi res pics.

36. But don’t take it from us.

37. But don’t take it from us.
Meet Raphaela Brandner, Marketing
and PR manager at Mindmeister:

38. “Ever since I started working at MindMeister
I've been looking for a tool that would bring
order in our many journalist and blogger
contacts.
We had multiple lists, mostly Google
spreadsheets and Excel lists.
I've shared access to Mustr with our entire
marketing team, which means that everyone
can easily add new contacts in the right
format.
Finally, we feel that we are getting the
most out of our network of journalists
and bloggers.”

39. “Mustr is the perfect all in one solution
for our PR and blogger outreach.“

40. 49 € per month buys you:
• 3 team members
• Unlimited contacts
• Unlimited projects
• Unlimited press releases
More information: http://getmustr.com

41. Want a demo? Give us a shout at
@getmustr or info@getmustr.com