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DECODING 
The Unusual Enterprise Innovation Code
@MussabSharif	
  
Intrapreneurship Inside ™
Enterprises Should …
Find New Way’s To Innovate Their Business 
Alongside the current traditional business value proposition development
The Triangle Of Any New Business Concept …
IDEATOR
INNOVATOR
CUSTOMER
Innovative Business Concepts Only Happen When …
IDEATOR
INNOVATOR
CUSTOMER

Feasible 
Idea Founded 

Desirable 
Value Delivered 

Viable 
Business Created
Innovation
IDEATOR
INNOVATOR
CUSTOMER
Platforms
for
Inspiration 
Needs 
Probing 
Execution 
Resources
Actors In The Triangle Need To Be Supported By…
Different Actions Need To Be Taken Based On Location …
IDEATOR
INNOVATOR
CUSTOMER
Platforms
for
Inspiration
Value
 Resources
Ideation
(IDEATOR)
Value
Co-Creation
(CUSTOEMR)
Business
Development 
(INNOVATOR)
Product "
Development 
Market"
Development 
Customer"
Development 
Different Actions Need To Be Taken Based On Location …
Transit Actions 
Main Actions
What to be done?
INTERNAL 
INNOVATION
PLATFORMS

Different Platforms Can Provide Sourcing / Inspiration …

OPEN 
INNOVAITON
PLATFORMS

IDEATOR
Platforms
of
Inspiration 

CORPORATE
R&D

PARTNERS 

CUSTOMERS

EMPLOYEES 

VENDORS 

PEOPLE 












Design
Thinking
A HUMAN 
CENTRIC
problem solving approach
that businesses can use to 
achieve extraordinary 
outcomes
The Entrepreneur	
  
No Pay Check

Business Orientation 

Self Employed 

Look For Resources 

Create The Fire!
INNOVATOR 

Execution 
Resources 

Different Type Of Innovators Exist, Beware Of Them …






Organization 
Locating The Innovator
Entrapreneur	
  
Intrapreneur	
  
The Intrapreneur	
  
Gets a Pay Check

Skillful Personal 

Work Within an Org.

Assigned Resources 

Maintain The Flame!
Normal 
Business Units 	
  
INNOVATOR 
Execution
Resources 
Innovators Look For These Type Of Resources …
Financial Capital 	
  
Funding
Human Capital 	
  
Skilled personals - Team
Infrastructure	
  
Technology – Hosting - Space
Intellectual 	
  
Brand value – Legal - IP support 
Partnerships 	
  
Business Networks 
Customers 	
  
Marketing - Access
Innovators Use Different Methodologies …
Design"
Thinking 
Lean"
Thinking 
Iterative"
Dev.
Business "
Development 
UnknownSolutions	
  UnknownProblems	
  
Insights	
  
Rough"
Concepts	
  
Business"
Models	
  
Complete"
Solutions	
  
Ideas	
  
Working"
Prototypes	
  
Ideator Limit
Innovator Limit
CUSTOMER 
Needs
Probing 
New Concepts, Follow The Diffusion Of Innovation Curve ...
CUSTOMER 
Needs
Probing 
Design Thinking Is The Method To Understand The Needs …

	
  

	
  

	
  

	
  












Design
Thinking

What Is?


What If?


What
Wows?


What
Works?

What	
  is:	
  Current	
  knowledge,	
  needs	
  iden1fica1on.	
  
	
  
What	
  if:	
  Gather	
  insights	
  from	
  immersive	
  research	
  and	
  
customer	
  stories.	
  	
  
	
  
What	
  wow’s:	
  Synthesize	
  and	
  try	
  to	
  connect	
  the	
  dots.	
  
	
  
What	
  works:	
  Ra1onalize	
  findings	
  to	
  something	
  that	
  is	
  
really	
  relevant	
  and	
  feasible.	
  	
  	
  
Methodology 
 Business Development 
Lean Thinking 
Design Thinking 
I
VC
I
VC
I
V
C
1. Idea
2. Concept
3. Business Offering
Maturity 
 High
Medium 
Low
Business Action 
 Scale 
Develop 
Create 
Customers
 Main Stream
Early Adaptors 
Innovators 
Every Business Offering Has To Pass These Stages …
Not Present 
 Partially Present 
 Fully Present
Enterprises Should Give Space to 
Intrapreneur’s …

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Decoding the unusual enterprise innovation code

  • 1. DECODING The Unusual Enterprise Innovation Code @MussabSharif   Intrapreneurship Inside ™
  • 2. Enterprises Should … Find New Way’s To Innovate Their Business Alongside the current traditional business value proposition development
  • 3. The Triangle Of Any New Business Concept … IDEATOR INNOVATOR CUSTOMER
  • 4. Innovative Business Concepts Only Happen When … IDEATOR INNOVATOR CUSTOMER Feasible Idea Founded Desirable Value Delivered Viable Business Created Innovation
  • 5. IDEATOR INNOVATOR CUSTOMER Platforms for Inspiration Needs Probing Execution Resources Actors In The Triangle Need To Be Supported By…
  • 6. Different Actions Need To Be Taken Based On Location … IDEATOR INNOVATOR CUSTOMER Platforms for Inspiration Value Resources Ideation (IDEATOR) Value Co-Creation (CUSTOEMR) Business Development (INNOVATOR) Product " Development Market" Development Customer" Development Different Actions Need To Be Taken Based On Location … Transit Actions Main Actions What to be done?
  • 7. INTERNAL INNOVATION PLATFORMS Different Platforms Can Provide Sourcing / Inspiration … OPEN INNOVAITON PLATFORMS IDEATOR Platforms of Inspiration CORPORATE R&D PARTNERS CUSTOMERS EMPLOYEES VENDORS PEOPLE Design Thinking A HUMAN CENTRIC problem solving approach that businesses can use to achieve extraordinary outcomes
  • 8. The Entrepreneur   No Pay Check Business Orientation Self Employed Look For Resources Create The Fire! INNOVATOR Execution Resources Different Type Of Innovators Exist, Beware Of Them … Organization Locating The Innovator Entrapreneur   Intrapreneur   The Intrapreneur   Gets a Pay Check Skillful Personal Work Within an Org. Assigned Resources Maintain The Flame! Normal Business Units  
  • 9. INNOVATOR Execution Resources Innovators Look For These Type Of Resources … Financial Capital   Funding Human Capital   Skilled personals - Team Infrastructure   Technology – Hosting - Space Intellectual   Brand value – Legal - IP support Partnerships   Business Networks Customers   Marketing - Access
  • 10. Innovators Use Different Methodologies … Design" Thinking Lean" Thinking Iterative" Dev. Business " Development UnknownSolutions  UnknownProblems   Insights   Rough" Concepts   Business" Models   Complete" Solutions   Ideas   Working" Prototypes   Ideator Limit Innovator Limit
  • 11. CUSTOMER Needs Probing New Concepts, Follow The Diffusion Of Innovation Curve ...
  • 12. CUSTOMER Needs Probing Design Thinking Is The Method To Understand The Needs …         Design Thinking What Is? What If? What Wows? What Works? What  is:  Current  knowledge,  needs  iden1fica1on.     What  if:  Gather  insights  from  immersive  research  and   customer  stories.       What  wow’s:  Synthesize  and  try  to  connect  the  dots.     What  works:  Ra1onalize  findings  to  something  that  is   really  relevant  and  feasible.      
  • 13. Methodology Business Development Lean Thinking Design Thinking I VC I VC I V C 1. Idea 2. Concept 3. Business Offering Maturity High Medium Low Business Action Scale Develop Create Customers Main Stream Early Adaptors Innovators Every Business Offering Has To Pass These Stages … Not Present Partially Present Fully Present
  • 14. Enterprises Should Give Space to Intrapreneur’s …