Wouter van der Horst Educator Digital Learning Rijksmuseum

1. Wouter van der Horst - Educator Digital Learning
@rijkmuseum
My difficult dutch name

2. Our YouTube Strategy

3. Why YouTube?
Education & Entertainment

4. Different target audiences =
multiple channels

5. Objective: connecting visual cultures

7. Objective: stimulate creativity

9. What is a museum visitor?
What is a museum?
How can I export museum
experiences outside the walls of
my museum?
What helps me to create meaningful content?