Trish Thomas Head of Digital Engagement Southbank Centre

1. Battle royal:
Can content be the winner?
Trish Thomas: Head of Digital Engagement
Image: kisspng.com

2. RFH: Vic Frankowski
QEH: RIBA
Hayward Gallery @virginie_fouin
Icons: flaAcon.com

3. Photo: NaAonal Theatre
Photo: South Bank Employers' Group

6. posts with no
content
panic
selling
quality
content
UGC

7. personality?
freeimageslive.com
spinolasbakeshop.com
flaticon.com

8. why
help us sell tickets
tell our story
preserve our legacy
build our brand
connect with audiences

10. throwbacks festivals art
#OTDH the most
iconic moments at
Southbank Centre
Behind the scenes
Real-time content
Visually stunning
art at Hayward
Gallery
content pillars (still refining these…)

11. social/
UGC
literature &
thought leaders
real time /
legacy / social
proof
Different perspectives:
artists, thinkers,
protagonists, experts
music
SC selects
Artist playlists

12. Image: Strut digital
Image: airfreshener.club

13. Image: kraftrecipes.com
Image: halogencreative.co.uk

14. ● Think Aloud
● Books podcast
● Spotify Playlists
● Behind the
scenes
● Mini-docs
● Trailers
● Livestreams
● #OTDH
● UGC
● Behind the scenes
● Events
● Concrete portraits
● SEO:
● Things to do…
● Who/what is?

16. distribution
organic search
social: organic / paid targeting
influencers & partners
email
website
Image: computing.co.uk

17. /blog = SEO

19. behind the scenes exclusives

21. micro-documentaries

22. big names

23. Shelf life

24. evergreen

25. perennial faves

26. throwbacks

27. architecture / concrete

28. sun / sky / UGC

29. measuring success
website referrals
conversion rate
bounce rate
interactions / likes / shares

30. quality
content
UGC
posts with
no content
panic

31. challenges
space to film & record
large file storage
prioritisation
capacity
access to artists
permissions
http://btbstorytimes.blogspot.com

32. trish.thomas@southbankcentre.co.uk
linkedin.com/in/trishthomasdigital