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Strategic management toyota case study presentation transcript

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Strategic management toyota case study presentation transcript

  1. 1. Strategic managementtoyota case study PresentationTranscript  AhmadU3072227 ArioArdiantoBarotoU3088020 FatimaAl Ghardaqa U3035594 Julie Wang U3060588 TseringChodenU3105935  PresentationOutline Introduction General EnvironmentAnalysis IndustryEnvironment Analysis CompetitorsAnalysis Internal EnvironmentAnalysis SWOTAnalysis Recommendation Conclusion  Introduction Inceptionof Toyota – FoundedbyKiichiroToyoda,Japanesebusinessmanin1937 3rd positionedinautomotive companyinthe currentmarket Competitorsof Toyota- General Motors and Fordin UnitedStatesandHonda inJapan. Sale of Vehicle byunit- 8.871 million units NetIncome earnedin2013 - Yen 962.1 billion  General EnvironmentAnalysis The general environmentanalysisprocesshasfoursteps: Scanning,monitoring,forecastingandassessing(Hansonetel.2011). Has six segments: Demographic:Toyotafacesa decreasingpopulationinJapan(-0.1%) Macroeconomic: - Interestrates,exchange rates&inflation.Rise inYenmakesJapanahighcost production location& requiresToyotatomove productionoverseas  General EnvironmentAnalysis Political/Legal: - Lawsenactedinsome countriestoreduce Cos create challengestoToyota. Socio-cultural:- Changesinvaluesandpreferencesof customers and the societyatlarge providesboththreatsandopportunities. Technological: - There isa technological shifttakingplace intheautomobile industry.while Toyotacontinuestostickwith hybridtechnology,othercompanies(suchasGMwiththe ChevyVolt) are startingtointroduce all electricvehicles. Global: - The move towardthe globalizationof marketsrequiresToyotato become more of a global company.  The Four Characteristicsof global economy1.The economicintegration2.The capital movements3.Productionhasnocorrelationtothe employment4.The internet  Porter’sFive Competitive Forces  Competitive environmentanalysis9.60% 7.60% 7.00%5.90%5.30% 5.10% 4.80% 3.10% 2.40% 2.30% AutoIndustryMarketShare in2013 Toyota VolkswagenFordChevroletHyundai Nissan Honda KiaRenaultFiat  NetIncome Comparison20529 18950 18994 18584 1082 1550 3418 6380 2717 6557 20222 5664 0 5000 10000 15000 20000 25000 2009 2010 2011 2012 M i l l i o n s ToyotaVolkswagen Ford  Contrastof Sale 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 2009 2010 2011 2012 T h o u s a n d s Toyota VolkswagenFord
  2. 2.  Internal EnvironmentAnalysisToattract & attaincustomerswithhigh-valuedproducts& services&the most satisfyingownershipexperience inAmericaTobe the mostsuccessful & respectedcarcompanyin AmericaWorlddominationwithregardtocar supply.The company seekstoachieve marketleadershipbydeliveringvalue tocustomers&providinghighquality vehicles  Internal EnvironmentAnalysisCORECOMPETENCIESProduce - What isneeded - Inthe amount that isneededTotal qualitycontrol All workerstomeetcustomers’needsInvolve all workersin the company(BEING INCLUSIVE) - To achieve total effectivenessof the productionsystem - To ensure total productive maintenance Computerintegratedmanufacturingtoinclude: - Design- Production - Distribution - Aftersalesservice - Supportinthe field - Use computers&IT  Internal EnvironmentAnalysisVALUECHAIN OFTOYOTA1.Efficient&effective marketingand salesservice a.Qualifiedstaff b.Marketingprogram(OhWhata Feeling)2.Supplyaftersales service a.handle complaints&provide solutionsb.provide salestraining3.Efficientproduction methoda.Toyota has qualityinstrumentstoassemble&tune new car enginesb.Hasan effectivemethodof stoppingworkif there isaproblem – therefore there isnopoorquality4. Uprightinboundlogisticsensures:a.The clients’demandsare metb.therefore there isno storage costs or wastage doto lack of demand5. Good accessibility:a.Toyotamanagesitsown showroomsinall countriesb.Toyotadoesnotoutsource itsservicesc.the products are easily accessible &theirvaluesare notinflated.  SWOT Analysis  RecommendationBusinesslevelstrategy>> Focus on technologyandinnovationofHybrid vehiclesasfuture differentiationstrategy Developfuel efficient,compactvehiclesfor emergingmarketsFunctionallevel strategy>> Operationstrategy: Focuson productquality control,continuouslearningandimprovementonmanufacturingsystemsforefficiency Marketingstrategy: Reinforce Toyotabrandimage torestorereputationandbuildbrand loyaltytoincrease value of Toyota  RecommendationEnhance marketshare >> Developpresence inemergingmarkets;Chinaand India Concentrate onUSA marketby Americanizethe design,productionandmarketing InvestandexpandinEuropeanmarket Continuouslearningandimprovementof Toyota productand processthroughtechnologyandinnovation Increase customerresponsiveness; identifyandsatisfyneeds,improvesupportandaftersale services  Conclusion Toyotahassourcesof strong competitiveadvantagesinglobalautomotive industry,suchas TPM, value chain,strongbrand,wide productofferingandhybridvehicles Major recalls,economiccrisis,natural disastersandintenseglobal competitionhave posed seriouschallengeforToyota Growingemergingmarketsandshiftingcustomersdemandsoffer opportunitiesforToyotato attainsuperiorprofitabilityandgrowth Toyotamustsustainits competitiveadvantagestoretainitspositionandachieve futuresuccess

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