This document discusses how big data and social media can be useful for insurance companies. It provides two case studies of how insurers can use social media data: (1) to better assess health risks of applicants by checking their social media, and (2) to help with disaster damage assessments by identifying affected areas and tracking social sentiment during natural disasters. The document emphasizes that insurers need the right people, technology, data, leadership, and problems to focus on to successfully utilize big data.
10. Big Data and Social Media
• The rise of social media has increased the
propensity for people to actually post their activities
online.
• This allows insurance companies to have an
additional source of information to work on.
• This is crucial for determining the risk in real time
which is not possible in the past.
• Let us look at several case study where big data
can be very useful to General Insurance
practitioners.
15. Approach
• Identification of areas affected
• Through photographic and social media
information to identify places heavily damaged.
• Use social sentiment to track where people are
severely affected by the disasters.
• Many research papers have demonstrated how
social media can be useful in the midst of disasters.
16. How do we start to be in
the big data business?
What is Big Data and Business Analytics to begin with? What are the benefits that are foretold and promised to organisations? How are all of these applicable to general insurance? In this presentation we aim to disambiguate the marketing hype from the practically of Big Data Business Analytics and illustrate how these can be applied in the general insurance context. Furthermore, we explore a number of key ingredients and considerations required for the successful adoption of business analytics within an organisation.