2 months (and 40 people) in Kuala Lumpur and Tokyo, turns out to be enough for us to understand the true value of a product in these regional markets at any particular time.

1. It’s about the people.
SIZZLESCIENCE is a
technology commercialization consulting company in Kuala Lumpur.
SIZZLE’s team of experienced entrepreneurs and investors help
design investment ready business models for early and growth
stage companies and build customers, partners and investors in
South East Asia and East Asia during a highly accelerated duration
of two months or so to create repeatable and scalable
opportunities…
As interim Project Managers,
We work with founders of companies to meet as many as 40 people
– a good mix of customers and partners and some investors and not
necessarily in the same order. 2 months (and 40 people), turns out
to be enough for us to understand the true value of a product in a
market at any particular time.
SIZZLESCIENCE
in the fine art of commercializng science

2. “Nature hath given men one tongue but two ears, that we may hear
from others twice as much as we speak.”
― Epictetus
CUSTOMER DEVELOPMENT
It’s about the people.
For evidence of the perils of focusing solely on product development
and switching from “search” into “execution” mode too soon, one
need only look at the utter failure of Pfizer’s inhalable insulin product,
Exubera. Pfizer spent over $1.6 billion to acquire the rights for the
technology behind Exubera. They gained FDA approval in early 2006
and had their market launch later that summer. Wall street analysts
were projecting that Exubera would bring in $2 billion a year by 2009.
What transpired in the year that followed is one of the biggest drug
flops in history, resulting in Pfizer ceasing sales of Exubera barely one
year after launch and taking a reported $2.8 billion write-off.
: Lessons learned from Pfizer.
The CUSTOMER DEVELOPMENT process is a systematic approach to
‘getting out of the building’ and testing and validating uncertainties
in commercializing a market ready product. And it is at the centre of
everything that we do in SIZZLESCIENCE.
YOU ARE HERE.

3. “We are here to put a dent in the universe. Otherwise, why
even be here?”
#technologies we work with
It’s (still) about the people.
The technology you use impresses no one. The experience you
create with it is everything…
We want to build flying cars. In Malaysia. As much as we value
every bit and piece of science... we selectively invest our
resources on ideas/ technologies/ products/ services worth
spreading.
Whenever we can we look out for disruptive ideas that
come out from universities and research labs and individuals
towards areas where it can have the most impact and
accelerate translation of the discoveries into solutions that
improve people’s health and save
lives.
We have started paying attention to companies that are
developing solutions on artificial intelligence because we think
that will probably revolutionize the world in the next couple of
years… in a big way…
We stopped paying too much attention to companies that
develop mobile apps.

4. A legendary hero is usually the founder of something—the
founder of a new age, the founder of a new religion, the
founder of a new city, the founder of a new way of life. In order
to found something new, one has to leave the old and go on a
quest of the seed idea, a germinal idea that will have the
potential of bringing forth that new thing. — Joseph Campbell,
Hero with a Thousand Faces
#people we work with
It’s about the people.
Entrepreneurship is not for everyone.
We take a lot of pride in working with entrepreneurs of early
and growth companies from in and outside of Malaysia -- to
design the optimum team for each situation and budget,
working to assure the highest quality delivery, always
respecting the client’s situation, objectives, and budget
consideration.
SIZZLESCIENCE is founded by Murali Prasad Y. Vandayar and is
co-managed by a team of entrepreneurs and investors from
Malaysia and Japan. The team brings together many years of
experience in either managing or consulting science and
technology-based companies.
For more enquiries on how we can work with you, please
contact Murali Prasad at +60 12 505 2365 or e-mail at
vandayars@yahoo.com.