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"The Role of Local Governments in Promoting
  Economic Development through Airports:
              the Atlanta case"
               Myrna M. White, Director
       Marketing and Stakeholder Engagement
    Hartsfield-Jackson Atlanta International Airport
                   January 24, 2013
          IV INTERNATIONAL SEMINAR OF AIRPORT CITIES
Agenda

          ATL Overview
          Stakeholders
          Economic Impact
          International Terminal
          Your Questions
Airport overview
Airport Overview
Airport Structure
 Hartsfield-Jackson is owned and
  operated by the City of Atlanta

 Airport GM reports to COO/Mayor of
  the City of Atlanta
                                                   City of Atlanta
                                                  Mayor Kasim Reed

 Atlanta City Council approval process

 Stand-alone enterprise fund

 Receives no city or state taxpayer      Aviation General Manager
  funding                                        Louis Miller
Airport Overview
City of Atlanta Organizational Chart
    Judicial
                                                  Mayor                                        City Council
    Agencies




     Court
   Operations

                    Chief Operating                                          Chief Financial
                                                          Chief of Staff                                  City Attorney
Public Defender         Officer                                                  Officer


    Solicitor                                               Planning &
                                      Aviation              Community           Finance                       Law
                                                           Development

                                  Corrections              Procurement

 Atlanta Citizens                Fire & Rescue
  Review Board                                             Police Services
                                    Services

  Ethics Office                        Human
                                                           Public Works
                                      Resources

   Internal                       Information               Watershed
Auditor’s Office                  Technology               Management

                                    Parks,
                                 Recreation &
                                Cultural Affairs
                                                                                      5
Airport Overview
  Department of Aviation Organizational Chart
                                                Aviation General
   DIT                                                                                                           DHR
                                                   Manager




                             Director of
                                                                                                              Director of
                            Marketing &                            Internal Audit
                                                                                                               Human
                            Stakeholder                               Manager
                                                                                                              Resources
                            Engagement




                              Aviation Deputy
                                                                                       Aviation Deputy
                             General Manager,
                                                                                      General Manager,
                                Planning &
                                                                                    Chief Financial Officer
                                Operations




                Assistant       Assistant           Assistant          Assistant          Assistant
  Aviation
                 General         General            General            General             General
Information                                                                                                   Procurement
                Manager         Manager             Manager            Manager            Manager
  Systems                                                                                                       Manager
               Planning &      Operations &       Public Safety      Commercial          Accounting
  Director
              Development      Maintenance         & Security        Development          & Finance
Airport Overview
Hartsfield-Jackson at a Glance
   More than 920,000 total flights
    per year
   250,000 average daily
    passengers
   Nonstop flights to 156 U.S. cities
   Nearly 80 international cities in
    50 countries
   5.6 million-square-foot terminal
    complex
   4,700-acre campus with cargo,
    maintenance and support
    facilities
Airport Overview
Passenger Traffic
2008                2009                 2010                  2011
90.0 million        88.0 million         89.3 million          92.4 million


   2011 was the busiest year ever for passenger traffic, up 3.53%
    from 2010
   International passenger traffic increased nearly 8% to 9.85
    million in 2011
   Operations down in 2011 by 2.75% to 923,996
           We are on track to report a record-breaking 95.5 million
                              passengers in 2012
Airport Stakeholders
Airport Stakeholders
Airport Environs
Airport Stakeholders
Local Jurisdictions

                       Clayton County
                       Fulton County
                       City of College Park
                       City of East Point
                       City of Hapeville
                       City of Forest Park
                       City of Riverdale
                       City of Atlanta
Airport Stakeholders
The Airport Community
                                     Non-airline
                                                     City and
                                      tenants
                        Airlines                      County
                                                     Agencies
                                                                    Economic
         TSA                                                       Development
                                                                     Agencies


   Airport                                                             Tourism
    Users                                                              Agencies
                                Hartsfield-Jackson
                           Atlanta International Airport
   Citizens                                                            Business
                                                                      Community


       Local Planning                                              Regulatory
         Agencies                                                   Agencies

                        Regional
                        Planning                   Neighborhood
                                      Elected       Associations
                        Agencies      Officials
Airport Stakeholders
 Relationships with Primary Federal Agencies
 Federal Aviation Administration
   FAA Airport District Office (ADO): provides the day-to-day coordination between the FAA
    and individual airports
   FAA Southern Region (ASO): manages airport planning, environmental, compliance,
    design, and safety programs within the region
   ATL ATCT: Responsible for control of aircraft on the airfield, and for arrival and departure
    clearance
   Atlanta TRACON (A80): Responsible for the management and control of air traffic Atlanta
    Terminal Airspace
 Department of Homeland Security (DHS)
   Transportation Security Administration (TSA): protects the nation’s transportation
    systems (baggage and passenger screening, cargo screening)
   Customs and Border Protection (CBP): protect the borders from unlawful entry by
    terrorists and enforces immigrations and drug laws
   Animal and Plant Health Inspection Services (APHIS): regulates the import and export of
    animals, animal products, and biologicals
Economic Impact
Economic Impact
Regional Overview
 Atlanta has always been a transportation hub.
 The Southeastern U.S. is home to several
  industries, including agriculture production,
  pharmaceutical plants, and automobile
  manufacturing
 The Airport allows businesses to move their
  goods and services anywhere in the world in a
  timely manner
Economic Impact
Fortune 500 Companies in Georgia

State                           Fortune 500              Revenues
        Company                               City
Rank                              Ranking                ($ millions)

1       Home Depot                  30        Atlanta    67,997.0
2       United Parcel Service       48        Atlanta    49,545.0
3       Coca-Cola                   70        Atlanta    35,119.0
4       Delta Air Lines             88        Atlanta    31,755.0
5       Aflac                      125        Columbus   20,732.0
6       Southern Company           147        Atlanta    17,456.0
7       Genuine Parts              215        Atlanta    11,207.6
8       First Data                 236        Atlanta    10,380.4
9       SunTrust Banks             244        Atlanta    10,071.7
10      AGCO                       340        Duluth     6,896.6
11      Coca-Cola Enterprises      347        Atlanta    6,714.0
12      Newell Rubbermaid          397        Atlanta    5,759.2
13      Mohawk Industries          427        Calhoun    5,319.1
14      NCR                        469        Duluth     4,819.0
Economic Impact
Atlanta, GA: World-Class Business Center




                                   40% of U.S.
                                    Manufacturing and
                                    Distribution is within
                                    500 miles of Atlanta
Economic Impact
Examples of Recent Growth
 Companies citing airport as #1
  reason for relocating to Atlanta

 Porsche has broken ground on its
  North American HQ adjacent to
  Airport

 Reliance Worldwide Corporation
  has announced plans to relocate its
  HQ from Australia

 Health Lean Logistics has
  announced plans to relocate its HQ
  from Spain

 200+ combined jobs
Economic Impact
Economic Impact Study
 $32.6 billion direct
  regional economic                Growth of on-airport jobs

  impact                 58500

                         58000

                         57500

 Provides 58,000 jobs   57000

  on site                56500

                         56000

                         55500


 Responsible for $16    55000


  billion in personal
                         54500

                         54000

  income                 53500
                                 2001          2005            2009
Economic Impact
Hartsfield-Jackson Creates Jobs


               Airport         Visitor        Related
Jobs          Generated       Industry         Jobs     Total Jobs
Direct          58,056        169,500         10,300    237,800
Indirect        33,200          28,200         8,400      69,800
Induced         59,000          55,000        12,700    126,800
Total          150,300        252,700         31,400    434,400


 Source: 2009 Airport Economic Impact Study
Economic Impact
Employment Geography
                       S. Fulton   15.5%
                       Clayton      9.7%
                       DeKalb       9.6%
                       Henry        9.1%
                       Fayette      8.2%
                       Cobb         7.7%
                       Coweta       7.4%
                       N. Fulton    6.0%
                       Gwinnett     3.4%
                       Douglas      2.3%
                       Cherokee     1.1%
                       Other GA     8.5%
                       Other US    11.5%
International Terminal
International Terminal
Background
 Part of 2000 master plan

 Opened May 16, 2012

 Construction began summer 2008

 Planning, design & construction
  created 3,000 jobs

 Approximately 1,500 direct and
  indirect jobs needed to operate
  and maintain new facility.

 13 million international
  passengers forecast by 2015
International Terminal
Facts and Figures
 Part of 2000 master plan

 Cost: $1.4 billion

 1.2 million square feet

 12-gate concourse

 Connects to Concourse E
  creating 40-gate international
  travel complex
International Terminal
Features and Benefits
   Separate levels for arrivals and departures
   Eight security checkpoint lanes for international departing passengers
   Five security recheck lanes for domestic connecting passengers
   New Customs and Border Protection facility
   Two parking structures with more than 3,500 parking spaces
   More than 20 shopping and dining locations
   Reduced demand on existing Airport facilities, including The Plane Train,
    baggage handling systems and security checkpoints
   Increased Airport gate capacity
   Dedicated terminal for international travelers
   Elimination of baggage recheck process for Atlanta-bound international
    travelers!
International Terminal
Signage Project
 Replacement of 15 Existing Sign
  Structures

 Reuse 58 Existing Structures

 New Supplemental Roadside

 Signs at 27 Locations

 Total New Panels 113 at 100
  Locations

                                    I-75/85 Connector sign plan
International Terminal
A Look Inside
International Terminal
A Look Inside
International Terminal
A Look Inside
International Terminal
A Look Inside
International Terminal
A Look Inside
Your Questions

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Myrna White

  • 1. "The Role of Local Governments in Promoting Economic Development through Airports: the Atlanta case" Myrna M. White, Director Marketing and Stakeholder Engagement Hartsfield-Jackson Atlanta International Airport January 24, 2013 IV INTERNATIONAL SEMINAR OF AIRPORT CITIES
  • 2. Agenda  ATL Overview  Stakeholders  Economic Impact  International Terminal  Your Questions
  • 4. Airport Overview Airport Structure  Hartsfield-Jackson is owned and operated by the City of Atlanta  Airport GM reports to COO/Mayor of the City of Atlanta City of Atlanta Mayor Kasim Reed  Atlanta City Council approval process  Stand-alone enterprise fund  Receives no city or state taxpayer Aviation General Manager funding Louis Miller
  • 5. Airport Overview City of Atlanta Organizational Chart Judicial Mayor City Council Agencies Court Operations Chief Operating Chief Financial Chief of Staff City Attorney Public Defender Officer Officer Solicitor Planning & Aviation Community Finance Law Development Corrections Procurement Atlanta Citizens Fire & Rescue Review Board Police Services Services Ethics Office Human Public Works Resources Internal Information Watershed Auditor’s Office Technology Management Parks, Recreation & Cultural Affairs 5
  • 6. Airport Overview Department of Aviation Organizational Chart Aviation General DIT DHR Manager Director of Director of Marketing & Internal Audit Human Stakeholder Manager Resources Engagement Aviation Deputy Aviation Deputy General Manager, General Manager, Planning & Chief Financial Officer Operations Assistant Assistant Assistant Assistant Assistant Aviation General General General General General Information Procurement Manager Manager Manager Manager Manager Systems Manager Planning & Operations & Public Safety Commercial Accounting Director Development Maintenance & Security Development & Finance
  • 7. Airport Overview Hartsfield-Jackson at a Glance  More than 920,000 total flights per year  250,000 average daily passengers  Nonstop flights to 156 U.S. cities  Nearly 80 international cities in 50 countries  5.6 million-square-foot terminal complex  4,700-acre campus with cargo, maintenance and support facilities
  • 8. Airport Overview Passenger Traffic 2008 2009 2010 2011 90.0 million 88.0 million 89.3 million 92.4 million  2011 was the busiest year ever for passenger traffic, up 3.53% from 2010  International passenger traffic increased nearly 8% to 9.85 million in 2011  Operations down in 2011 by 2.75% to 923,996 We are on track to report a record-breaking 95.5 million passengers in 2012
  • 11. Airport Stakeholders Local Jurisdictions Clayton County Fulton County City of College Park City of East Point City of Hapeville City of Forest Park City of Riverdale City of Atlanta
  • 12. Airport Stakeholders The Airport Community Non-airline City and tenants Airlines County Agencies Economic TSA Development Agencies Airport Tourism Users Agencies Hartsfield-Jackson Atlanta International Airport Citizens Business Community Local Planning Regulatory Agencies Agencies Regional Planning Neighborhood Elected Associations Agencies Officials
  • 13. Airport Stakeholders Relationships with Primary Federal Agencies  Federal Aviation Administration  FAA Airport District Office (ADO): provides the day-to-day coordination between the FAA and individual airports  FAA Southern Region (ASO): manages airport planning, environmental, compliance, design, and safety programs within the region  ATL ATCT: Responsible for control of aircraft on the airfield, and for arrival and departure clearance  Atlanta TRACON (A80): Responsible for the management and control of air traffic Atlanta Terminal Airspace  Department of Homeland Security (DHS)  Transportation Security Administration (TSA): protects the nation’s transportation systems (baggage and passenger screening, cargo screening)  Customs and Border Protection (CBP): protect the borders from unlawful entry by terrorists and enforces immigrations and drug laws  Animal and Plant Health Inspection Services (APHIS): regulates the import and export of animals, animal products, and biologicals
  • 15. Economic Impact Regional Overview  Atlanta has always been a transportation hub.  The Southeastern U.S. is home to several industries, including agriculture production, pharmaceutical plants, and automobile manufacturing  The Airport allows businesses to move their goods and services anywhere in the world in a timely manner
  • 16. Economic Impact Fortune 500 Companies in Georgia State Fortune 500 Revenues Company City Rank Ranking ($ millions) 1 Home Depot 30 Atlanta 67,997.0 2 United Parcel Service 48 Atlanta 49,545.0 3 Coca-Cola 70 Atlanta 35,119.0 4 Delta Air Lines 88 Atlanta 31,755.0 5 Aflac 125 Columbus 20,732.0 6 Southern Company 147 Atlanta 17,456.0 7 Genuine Parts 215 Atlanta 11,207.6 8 First Data 236 Atlanta 10,380.4 9 SunTrust Banks 244 Atlanta 10,071.7 10 AGCO 340 Duluth 6,896.6 11 Coca-Cola Enterprises 347 Atlanta 6,714.0 12 Newell Rubbermaid 397 Atlanta 5,759.2 13 Mohawk Industries 427 Calhoun 5,319.1 14 NCR 469 Duluth 4,819.0
  • 17. Economic Impact Atlanta, GA: World-Class Business Center  40% of U.S. Manufacturing and Distribution is within 500 miles of Atlanta
  • 18. Economic Impact Examples of Recent Growth  Companies citing airport as #1 reason for relocating to Atlanta  Porsche has broken ground on its North American HQ adjacent to Airport  Reliance Worldwide Corporation has announced plans to relocate its HQ from Australia  Health Lean Logistics has announced plans to relocate its HQ from Spain  200+ combined jobs
  • 19. Economic Impact Economic Impact Study  $32.6 billion direct regional economic Growth of on-airport jobs impact 58500 58000 57500  Provides 58,000 jobs 57000 on site 56500 56000 55500  Responsible for $16 55000 billion in personal 54500 54000 income 53500 2001 2005 2009
  • 20. Economic Impact Hartsfield-Jackson Creates Jobs Airport Visitor Related Jobs Generated Industry Jobs Total Jobs Direct 58,056 169,500 10,300 237,800 Indirect 33,200 28,200 8,400 69,800 Induced 59,000 55,000 12,700 126,800 Total 150,300 252,700 31,400 434,400 Source: 2009 Airport Economic Impact Study
  • 21. Economic Impact Employment Geography S. Fulton 15.5% Clayton 9.7% DeKalb 9.6% Henry 9.1% Fayette 8.2% Cobb 7.7% Coweta 7.4% N. Fulton 6.0% Gwinnett 3.4% Douglas 2.3% Cherokee 1.1% Other GA 8.5% Other US 11.5%
  • 23. International Terminal Background  Part of 2000 master plan  Opened May 16, 2012  Construction began summer 2008  Planning, design & construction created 3,000 jobs  Approximately 1,500 direct and indirect jobs needed to operate and maintain new facility.  13 million international passengers forecast by 2015
  • 24. International Terminal Facts and Figures  Part of 2000 master plan  Cost: $1.4 billion  1.2 million square feet  12-gate concourse  Connects to Concourse E creating 40-gate international travel complex
  • 25. International Terminal Features and Benefits  Separate levels for arrivals and departures  Eight security checkpoint lanes for international departing passengers  Five security recheck lanes for domestic connecting passengers  New Customs and Border Protection facility  Two parking structures with more than 3,500 parking spaces  More than 20 shopping and dining locations  Reduced demand on existing Airport facilities, including The Plane Train, baggage handling systems and security checkpoints  Increased Airport gate capacity  Dedicated terminal for international travelers  Elimination of baggage recheck process for Atlanta-bound international travelers!
  • 26. International Terminal Signage Project  Replacement of 15 Existing Sign Structures  Reuse 58 Existing Structures  New Supplemental Roadside  Signs at 27 Locations  Total New Panels 113 at 100 Locations I-75/85 Connector sign plan