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Augmented Reality in Retail Industry

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A combination of real scene viewed by the user and a virtual scene generated by computer perfectly defines augmented reality. Let us explore how AR is reshaping the retail industry.

Publicada em: Tecnologia
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Augmented Reality in Retail Industry

  1. 1. www.multidots.com | 91-79-2970-81211 Augmented Reality in Retail Industry
  2. 2. www.multidots.com | 91-79-2970-81212 •Introduction •AR - A bridge between online and offline worlds •How AR helped in enhancing customer experience? •The impact of augmented reality in retail •Application of AR in retail •Conclusion Table of Contents
  3. 3. www.multidots.com | 91-79-2970-81213 An interactive experience of a real world environment, where the objects of the real world are augmented with the help of computer generated information. Augmented reality is contributing hugely to the growth of many businesses. Some of them include retail, manufacturing, aviation, healthcare etc. One sector where augmented reality has become a crucial factor in enhancing the business is - retail. Introduction
  4. 4. AR can have a great impact in bridging the gap between the online and offline worlds of retail industry; thereby, enhancing the customer experience. www.multidots.com | 91-79-2970-81214 A bridge between Online and Offline worlds Awareness
  5. 5. • Spreading awareness • Keeping customers engaged • Conversion of visitor into customer • Enhancing Loyalty • [Continued...] www.multidots.com | 91-79-2970-81215 How AR helped in enhancing customer experience? [Continued...]
  6. 6. www.multidots.com | 91-79-2970-8121 AR can help in spreading awareness by grabbing the attention of the online users and bringing them closer to visit the store. The AR products can improve customer experience by luring them to try out in store products. AR powered kiosks can bring products to life with the help of 3D technology. Once the customers are aware about the product, the next thing come in the funnels is the task of engaging the new visitors. One of the ways to engage customers is to make use of AR in providing fun experiences. Spreading awareness Keeping customers engaged21 6 How AR helped in enhancing customer experience? [Continued...]
  7. 7. www.multidots.com | 91-79-2970-8121 Retail stores that offer unique AR experiences attract more number of visitors to the store. These experiences facilitate the customers in making the purchase decision easier, faster and blend engagement, which enhances the sales. With the help of existing engagement using AR, customers can be kept interested in the brand and experience something unique in the offerings by the retailers. • Customers feel they are important • Customers can spend more time in- store • Store owners can provide personalized experience to customers Conversion of visitor into customer Enhancing Loyalty43 7 How AR helped in enhancing customer experience?
  8. 8. www.multidots.com | 91-79-2970-81218 The impact of augmented reality in retail Shoppers frequently visit stores that offer AR Willingly pay more for a product if they experienced it through AR Shoppers prefer stores that offer AR experiences
  9. 9. www.multidots.com | 91-79-2970-81219 Application of AR in retail [Continued...] 3 1 6 4 2 Apparel stores In-store Mirrors 5 Virtual fitting rooms Cosmetic industry Virtual fitting rooms Fun and entertainment
  10. 10. Using mobile apps, retailers can give their customers a totally new feeling to experience AR. • Windows display • In – store signage • Promotional postcards www.multidots.com | 91-79-2970-812110 1) Apparel stores
  11. 11. AR enabled mirrors are creating a buzz in the market, where customers visiting the store can see themselves in the mirror. The AR enabled mirror uses AR to scan the images of the customers and the available product options are displayed as customer wearing those products. www.multidots.com | 91-79-2970-812111 2) In-store Mirrors
  12. 12. Retailers can make use of this concept of virtual fitting rooms, where they can deploy AR enabled mirrors. These mirrors would allow the customers to try any number of clothes without physically wearing them. This will help in driving more foot traffic to the store. www.multidots.com | 91-79-2970-812112 3) Virtual fitting rooms
  13. 13. One of the popular uses of AR is in the furniture manufacturing industry, where AR facilitates the customers to view how the products will look like in their homes; without the need of the customers to physically visit the store. Retailers can even give details about the furniture such as fabric type, different colors, shape etc. Also, details about how the furniture will look like when viewed from different angles, under different light and shadows. www.multidots.com | 91-79-2970-812113 4) Décor products view
  14. 14. AR has benefitted the cosmetic industry greatly. Shoppers can upload their image and can virtually put make up on it. It works like real life experience where the user is allowed to blend different products to create their own desired look. www.multidots.com | 91-79-2970-812114 5) Cosmetic industry
  15. 15. Toy store retailers can make use of AR in their stores, where they can create a digital playground through app. With the help of mobile app, the users can unlock all the AR enabled activities and can experience a totally new thing. AR can also be used in kids drawing book as well, where the children are required to color on paper. When that paper drawing is viewed in tablet, it will come to life. www.multidots.com | 91-79-2970-812115 6) Fun and entertainment
  16. 16. Companies are working hard to find out the best ways in which Augmented Reality can be used to augment the business operations and get maximum profit. AR products offer fun, interaction and engagement which have given a complete transformation of the in-store products. 16 www.multidots.com | 91-79-2970-8121
  17. 17. www.multidots.com | 91-79-2970-812117 Multidots Solutions Pvt. Ltd. C-202, Ganesh Meridian, Nr. Sola Over Bridge, S.G. Highway, Ahmedabad – 380060, Gujarat, INDIA inquiry@multidots.com Multidots Inc. 2301 Gallows Road Suite 205, Dunn Loring, Virginia – 22027, UNITED STATES +1-646-568- 5447 +91-79-2970-8121 inquiry.multidots

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