Slides about the presentation "Loosen up" at the Digital Summit #d2m12 in Hamburg. It's about ideas (own ones and those i saw) related to the topic "Content" and "Engagement". The Social Media orld changed and also their customers and the way how they use it.

1. copyright by Eiko Isler 2012

2.  Eiko Isler
 34 years
 Karlsruhe
 Palado GmbH/ Gameforge AG
 Lead of Community Management
 Xing: Eiko Isler
 LinkedIN: Eiko Isler
 Twitter: Muhawia
 G+: Eiko Isler
copyright by Eiko Isler 2012

3.  Starting point
 Awakening
 Question
 The mission
 Examples
 Next steps
 Conclusion
 Done
copyright by Eiko Isler 2012

4.  Before: Hot Deals hunt
 No/Low Budget
 The way customers deal with platforms
has changed!
 Too many pages (competitors)
 Nothing new/original
copyright by Eiko Isler 2012

5.  Arab spring made Social Media „interesting“
- Faster than trad. news
- People felt more involved
- People became able to interact and react
 Events
- European Championship
- Olympic Games
 Shitstorms
- A (new) way for customers to say „NO!“
- Most of the companies cannot avoid them
copyright by Eiko Isler 2012

6.  How do we remain interesting?
 How do we attract customers on our
platforms?
 How can we get customers to visit our
site(s) on daily basis?
 How can we be different than our
competitors?
copyright by Eiko Isler 2012

7.  Realize: Every platform has its own community
 Discover: What they want
 Check the limits
 Content should be new or as less recycled as possible
 Content of additional value
 Easily adaptable
 Entertain a bit
 Originality
 More Users
 More traffic
 More organic increase
copyright by Eiko Isler 2012

8. copyright by Eiko Isler 2012

9. copyright by Eiko Isler 2012

10.  Mars Curiosity Mission
With answers of Hubble, Gale Crater, etc.
copyright by Eiko Isler 2012

11.  Stargate SG1
copyright by Eiko Isler 2012

12.  Official FB Page
copyright by Eiko Isler 2012

13.  Customers want more
 Customers get connected with more
services
 Costumers decide faster what they like
 Company needs to combine systems
 More interactions (Google glasses,
Huffpost)
copyright by Eiko Isler 2012

14. Copyright by www.Huffingtonpost.com
copyright by Eiko Isler 2012

15.  Be patient, but take risks
 Entertainment is of high priority
 Become interesting and original
 More people are getting used to the
Internet and the Social Media
 You can‘t fail with good Community
Management and Social Media
copyright by Eiko Isler 2012

16. Thank you for your attention
copyright by Eiko Isler 2012