Muhammad Wasim Akram has over 8 years of experience in marketing and merchandising roles. He is currently serving as the Deputy Marketing Manager at Sajjad Knitwear Pvt. Ltd. where he is responsible for new business development, pricing, product sourcing, and customer relationship management. Prior to this, he worked as a Merchandiser for Shahkam Industries Pvt. Ltd. and as an Assistant Activation Manager for Helium Pvt. Ltd. where he planned and executed various brand promotion projects. Muhammad holds an MBA in Marketing and a Bachelor's degree in Commerce. He is skilled in communication, team leadership, project execution, and customer relations.

1. MUHAMMAD WASIM AKRAM
House No. E-39, Street # 3 Muhammadi Road Sitara
Colony # 1 Pull Bandianwala Chungi Amer Sidhu
Near, Punjab Cooperative Housing society, Lahore cantt Pakistan.
Cell # 092-322-4683024. E-mail: wasi461@hotmail.com
Career Summary
As a professional in a growth-oriented organization I aim to excel and contribute my skills,
experience and capabilities positively towards the achievement of its goals with best of my
knowledge as a challenge beyond achievements.
Professional Experience
 From April 2014 to till date being a part of “Sajjad Knitwear Pvt. Ltd’’ providing my
services as a ‘’Deputy Marketing Manager”
o Work on inquiries from existing and new customers regarding new
business.
o Pricing of product based on local and imported accessories.
o New developments as per current market trend and fashion.
o Sourcing new business having meetings with customers based upon
competitive prices and quality.
o Preparation of meeting samples and presentations for marketing head.
o Look after customer protocols
o Look after meeting arrangements
o Look after ongoing orders as per deliveries.
o Follow up with existing and new customers for further inquiries.
 From January 2013 to March 2014 worked with “Shahkam Industries Pvt. Ltd” as a “
“Merchandiser”
o Getting new inquiries season vise from customer and plan fabric and
accessories accordingly.
o Communication with customer on daily activities and to send status
chart to let him update about his running and new orders.
o Making sampling plan.
o Preparing proto and visual samples for customer approval.
o After order confirmation proceeding information to all concern departs
to work on order execution accordingly.
o Preparing time and action plan order wise to execute things
accordingly to avoid any delay and mistakes.
o Fabric and accessories submissions and getting approval accordingly.
o Imported accessories follow and payments arrangements.
o Follow up complete running orders to make sure that order will deliver
on committed time frame.
o Proceeding approvals once received to concern departments.

2.  2 Years work experience as an Asst. Activation Manager from Dec 2011 to Dec
2013 in Helium Pvt. ltd.
o Planning new projects assigned by head office to execute as per client
requirements.
o Hiring staff members, best suited for the project and meet the client required
criteria.
o Training sessions as per client provided material that contains company
profile, company products, current product that client want to introduce in
target market, product benefits, and best uses as compare to other companies
brands.
o Getting approvals from local and state authorities for target area where brand
promotion need to execute.
o Making visits by self to check and make sure that everything is on ground as
planed to get maximum outcome from project.
o Preparing daily outcome report, compile that in one file format and send it to
head office on daily basis.
o Making sure that all the staff is working efficiently on project theme to
educate the customer in well manners comparing other brands.
 Major projects with Helium Activations.
o Phillip Morris International
 Marlboro
 Morven
o Uniliver Brands
 Lux
 Close up
 Sunsilk Shampoo
 Sunsilk hair conditioner
 Ponds
 Clear men shampoo
 Domax bath cleaner
 Broad band margarine
o Warid Zem
o Zong foot ball league
Academics
 Master in Business Administration (Marketing CGPA 3.64)
(Superior University Lahore) (2009-2011)
 Bachelor in Commerce (1st
Division)
(Punjab University Lahore) (2007-2009)
 Intermediate in commerce (1st
Division)
(Superior group of colleges Lahore) (2005-2007)
 Matriculations (2nd
Division) (2003-2005)
Certifications
 Computer applications course from EDGE Systems International Lahore.
 Microsoft office
 Internet & E-mail
 Windows Installation

3. Skills
 Excellent Communication skill in English & Urdu
 Interpersonal skills
 Team Leading
 Analytical Skills
 Convincing skills
 Project Execution
Particular Interests
 Serving needy people
 Internet browsing
 Searching about new business Era
 Snooker & Cricket
Distinctions
 I won Best Coordinator awards in 2007 and 2009 from superior college Lahore.
 Four times appreciated with scholarship during Master’s studies.
 Positive thinking appreciation award.