This document provides an introduction to design thinking and UX research. It discusses that design thinking is human-centered and based on observing how people interact with products. The goals of design thinking are to create something desirable for users, viable for business, and technologically feasible. The design thinking process involves understanding users through empathy, defining insights, ideating potential solutions, prototyping ideas, and testing prototypes with users. UX research methods like surveys, interviews, competitive analysis and desk research help understand user needs, wants, and objectives. In-depth interviews involve empathetically learning about users without judgment and asking open-ended "why" questions to gain insights.

1. 01
Introduction to
Design Thinking & UX Research

2. What is
Design Thinking?
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3. Design thinking is “human-centered,” which means it is
based on evidence of how target audiences (people)
interact with a product or service.
To be truly human-centered, designers must observe
how people use a product or service and constantly
refine it to improve their experience.
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4. Design Thinking Goals
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5. 05
Desirable for the user
Viable for business
Technologically feasible
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6. Design Thinking Process
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7. 07
Understand Create Deliver
Empathy
Understanding ends in Insight Creation ends in Ideas Delivery ends in Reality
Ideate
Define
Flaring
Flaring
Focusing
Focusing
Prototype Test

8. 08
Empathize Define Ideate Prototype Test

9. Let’s focus on empathize
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10. 10
“The ability to emotionally understand what other
people feel, see things from their point of view, and
imagine yourself in their place”
“Putting yourself in someone else’s shoes”

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12. 12
What do you
think, this kid
need?

13. UX Research
Whats we do & what’s goal?
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14. “Designing without research is like getting into a taxi
and just saying, “Drive” ”
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15. “Getting to know the user Understanding users
needs, wants and objectives on a psychological and
emotional level”
We want to find the “Who”, “What”, “Why”, ”When” &
“How”
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16. Whoparticipate
Inthisphase?
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17. UX Research
Methods
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18. 18
Survey(googleform,surveymonkey)
In-depthinterview(whatsapp,gmeet,zoom)
Competitiveresearch(google)
Online/deskresearch(google)
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19. UX Research
How do we do it?
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20. Objectives
Hypothesis
Selectyourmethodsandtools
Conducttheresearch
Synthesisthereport
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21. How to do
(IDI) In-depth interview
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24. 23
Be empathetic to the user
Without any judgement
Child like curiosity
Be optimistic
Be respectfull
Make them feel comfortable
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25. “you are not there to judge them, you just want to
hear them out”
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26. Technics
Of interview
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Followtherespondent’stime&date
Explaintothemwhatisthisabout
Makeascript
Startwithicebreakingquestions
Takeitslow,butnottoolong
Observehowtheyanswerthequestions
Alwaysask“why”
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28. Practice01
Conductinterviewtofind
emotionalneedsoftheuser.
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29. Task 01:
Interview:
Goal:
one person
making a wallet that suits their needs.
Collect the interview data for next session.
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30. Example of interview script
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31. Script interview:
Knowing the participant (ice breaking) :
Boleh cerita tentang diri kamu sedikit
Umurnya berapa
Kerja dimana (lokasi & perusahaan)
Sekarang tinggal sendiri atau gimana, mas
Hobinya apa, mas?
Learning Questions:
Ikut atau up to date sama trend sekarang ga ya
Sekarang pakai dompet seperti apa
Apa yang kamu suka dan tidak kamu suka dari dompet yang
saat ini digunakan
Boleh liat ga dompetnya kaya gimana
Dompetnya di isi apa aja, mas?
Apa sih yang kamu bawa di dompet tapi nggak ada
tempatnya
Biasanya kalo bawa dompet ditaruh dimana, mas
Kalau menurut kamu misalkan kamu bisa men-design dompet
sendiri sesuai dengan yang kamu butuh dan mau, dompet
seperti apa sih yang akan kamu buat?
(intrusive questions example
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