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Paulo Alves de Araujo
La France est-elle toujours le pays de la gastronomie et des plaisirs de table ? est indéniablement une question d’actualité. Le doute perdure face au chiffre d’affaires de la restauration rapide qui ne cesse de croître. Même si nombreux sont ceux qui pensent que le marché de la «malbouffe» explose dans l’hexagone, il faut également noter les nouvelles tendances du secteur axées sur la diététique et le plaisir de manger sain et manger bien. En 2010, le marché des fast-foods et de la restauration rapide, allant des hamburgers aux nouvelles tendances bios, représentait 31,2 milliards d'euros, contre 19,7 milliards d’euros en 2004, soit une hausse de 60% en 6 ans. Les changements qui ont traversé la société et les modes de vie sont à l’origine de cette évolution fulgurante. On constate en effet la disparition progressive des repas «collectifs» au profit des repas pris «sur le pouce», suivant une mode américaine. Les entrepreneurs de la restauration rapide s’y plient et répondent à cette nouvelle demande en proposant une offre plus diversifiée. On s’adapte aux goûts des Français, à l’exigence de qualité de la gastronomie française, à l’importance d’une bonne nutrition et aux préoccupations en matière de protection environnementale. Nous étudierons dans cette analyse divers aspects du secteur de la restauration rapide en France. Etant donné que les acteurs ne peuvent s’implanter à leur guise, il est tout d’abord nécessaire de connaître préalablement les caractéristiques et les exigences de l’offre et de la demande. D’autre part, la loi française impose un cadre règlementaire qu’il est indispensable de respecter. Par la multiplication des restaurants, une forte concurrence est évidente, et l’existence de « géants » sur le marché accroît les difficultés. Les acteurs en place se doivent d’innover et de mettre sur pied des stratégies offensives pour rester dans la course et se démarquer de leurs concurrents. L’Etat français se montre par ailleurs concerné par les problèmes nutritionnels de la population française, et sollicite les restaurateurs à instaurer dans leurs menus des campagnes de prévention pour une « bonne alimentation ». Enfin, une étude des performances des établissements de restauration rapide sera abordée pour clore cette analyse.
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La France est-elle toujours le pays de la gastronomie et des plaisirs de table ? est indéniablement une question d’actualité. Le doute perdure face au chiffre d’affaires de la restauration rapide qui ne cesse de croître. Même si nombreux sont ceux qui pensent que le marché de la «malbouffe» explose dans l’hexagone, il faut également noter les nouvelles tendances du secteur axées sur la diététique et le plaisir de manger sain et manger bien. En 2010, le marché des fast-foods et de la restauration rapide, allant des hamburgers aux nouvelles tendances bios, représentait 31,2 milliards d'euros, contre 19,7 milliards d’euros en 2004, soit une hausse de 60% en 6 ans. Les changements qui ont traversé la société et les modes de vie sont à l’origine de cette évolution fulgurante. On constate en effet la disparition progressive des repas «collectifs» au profit des repas pris «sur le pouce», suivant une mode américaine. Les entrepreneurs de la restauration rapide s’y plient et répondent à cette nouvelle demande en proposant une offre plus diversifiée. On s’adapte aux goûts des Français, à l’exigence de qualité de la gastronomie française, à l’importance d’une bonne nutrition et aux préoccupations en matière de protection environnementale. Nous étudierons dans cette analyse divers aspects du secteur de la restauration rapide en France. Etant donné que les acteurs ne peuvent s’implanter à leur guise, il est tout d’abord nécessaire de connaître préalablement les caractéristiques et les exigences de l’offre et de la demande. D’autre part, la loi française impose un cadre règlementaire qu’il est indispensable de respecter. Par la multiplication des restaurants, une forte concurrence est évidente, et l’existence de « géants » sur le marché accroît les difficultés. Les acteurs en place se doivent d’innover et de mettre sur pied des stratégies offensives pour rester dans la course et se démarquer de leurs concurrents. L’Etat français se montre par ailleurs concerné par les problèmes nutritionnels de la population française, et sollicite les restaurateurs à instaurer dans leurs menus des campagnes de prévention pour une « bonne alimentation ». Enfin, une étude des performances des établissements de restauration rapide sera abordée pour clore cette analyse.
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In this class, we read from Matthew Hindman's book "The Myth of Digital Democracy" and Eli Pariser's book "The Filter Bubble," and discussed their respective critiques. Hindman says the web is reproducing a system where elites dominate public discourse because while anyone can publish online, only a few get to be heard. Pariser points out how platforms and social networks like Google and Facebook have inordinate (and often hidden) power to shape what knowledge we encounter, and asks if we can trust how this power is being used.
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Critiques of the Internet's Effects on Democracy
Msifry
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Open/Networked Movements: Occupy Wall Street and the Tea Party
Msifry
Obama 2008: What Was Empowered By His Campaign
Obama 2008: What Was Empowered By His Campaign
Msifry
These are the slides from my March 11, 2012 talk at SXSW, where I looked at how the Obama and Romney campaigns are using the web, and argued that after two elections where the internet was making voters more influential, power was shifting from voters back towards campaigns thanks to sophisticated data-mining and "Facebookification."
Yes They Can: How the 2012 Presidential Campaigns Are Using Technology
Yes They Can: How the 2012 Presidential Campaigns Are Using Technology
Msifry
In this class, we looked at the role of the Internet in Howard Dean's 2004 campaign, and began to look at the 2008 Obama campaign as well. In particular, we looked closely at how the Dean campaign harnessed and benefited from network effects, and then began to explore the role of outside "free agents" in the 2008 race, notably Phil de Vellis and Joe Anthony.
From Dean to Obama: How Electoral Politics is Changing
From Dean to Obama: How Electoral Politics is Changing
Msifry
In this class, we looked at the role of the Internet in Howard Dean's 2004 campaign, and began to look at the 2008 Obama campaign as well. In particular, we looked closely at how the Dean campaign harnessed and benefited from network effects, and then began to explore the role of outside "free agents" in the 2008 race, notably Phil de Vellis and Joe Anthony.
From Dean to Obama: How Electoral Politics is Changing
From Dean to Obama: How Electoral Politics is Changing
Msifry
In this class we delved into the work of Clay Shirky (Here Comes Everybody) and Ori Brafman and Rod Beckstrom (The Starfish and the Spider), and looked at the rise of "starfish" organizations that are taking advantage of the Internet's affordances. We closed the class with a discussion of Mark Pesce's work on "hyperpolitics" and "hyperempowerment."
Decentralized and Open Organizations
Decentralized and Open Organizations
Msifry
Feb 27, 2012, DPI-665, The politics of the Internet. In this class we read from Clay Shirky's Here Comes Everybody and Ori Brafman and Rod Beckstrom's The Starfish and the Spider and began to discuss the nature of decentralized/open organizations and the different role of leadership in such organizations.
Decentralized and Open Organizations
Decentralized and Open Organizations
Msifry
In this class, we studies the work of Beth Kanter and Allison Fine, using their book The Networked Nonprofit, as well as David Weinberger's chapter in the Cluetrain Manifesto on how hyperlinks subvert hierarchy. In addition we looked at Ivan Boothe's writings on the evolution of the Genocide Intervention Network as an example of a networked nonprofit in action.
From Fortresses to Sponges
From Fortresses to Sponges
Msifry
In this class, we discussed the work of Michael Wesch and David Weinberger, who each explore how read/write culture changes things. For Wesch, it opens up the possibility of a more participant-driven culture. For Weinberger, it diminishes the power of authorities and shifts knowledge in the direction of greater argument and transparency.
Read/Write: A Culture of Sharing and Transparency
Read/Write: A Culture of Sharing and Transparency
Msifry
Using the Cluetrain Manifesto and the Wealth of Networks, we discussed how networked media changes the relationship between ordinary people and powerful institutions.
From Mass Media to the Networked Public Sphere
From Mass Media to the Networked Public Sphere
Msifry
These are the slides I used for "Power Politics in the Age of Google," a public panel presented by the Shorenstein Center of the Harvard Kennedy School on Feb 9, 2012.
SOPA/PIPA and the Rise of Networked Public Power
SOPA/PIPA and the Rise of Networked Public Power
Msifry
This class focused on how membership, participation and media worked in the age of capitali-intensive top-down broadcast politics. It is part of "The Politics of the Internet," a course I am teaching at the Harvard Kennedy School.
Politics in America, Pre-Internet
Politics in America, Pre-Internet
Msifry
These are the slides for DPI-665, "The Politics of the Internet" class of Feb 6, 2012. The topic is "What is Web 2.0" and it implications for the political arena.
What is Web 2.0?
What is Web 2.0?
Msifry
These are the slides for the Feb 1, 2012 class of "The Politics of the Internet," which is being taught at the Harvard Kennedy School by Micah L. Sifry. The slides contain a link to the audio file of the class lecture and discussion. The main topic is how the shift from scarcity to abundance is disrupting old societal models in favor of new ones.
From Scarcity to Abundance
From Scarcity to Abundance
Msifry
Notes for the Jan 30, 2012 class of Politics of the Internet, DPI-665, Harvard Kennedy School, Professor Micah L. Sifry. CC BY-NC-SA
Summing up the early internet
Summing up the early internet
Msifry
These slides were for a talk I gave in Berlin at the re:Publica conference on April 16, 2010. There are three videos included that you will have to go search for on YouTube: 1) the "Vote Different" ad mashup; 2) Kids singing and chanting and dancing on election night in front of the White House in 2008; and 3) Barack Obama speaking in Indianapolis in the spring of 2008 about the role of his grassroots organization both during the election and afterwards.
Obama Agonistes
Obama Agonistes
Msifry
A quick look at the mass participation revolution in American politics, as seen through the Obama 2008 campaign
Rebooting Politics Obama 2008
Rebooting Politics Obama 2008
Msifry
Micah Sifry of techPresident describes seven ways the Internet is changing politics in America, as seen through the 2008 presidential election, and three ways that the process has yet to change.
The Making of the President 2.0: How the Internet is Changing the Political Game
The Making of the President 2.0: How the Internet is Changing the Political Game
Msifry
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Critiques of the Internet's Effects on Democracy
Critiques of the Internet's Effects on Democracy
Open/Networked Movements: Occupy Wall Street and the Tea Party
Open/Networked Movements: Occupy Wall Street and the Tea Party
Obama 2008: What Was Empowered By His Campaign
Obama 2008: What Was Empowered By His Campaign
Yes They Can: How the 2012 Presidential Campaigns Are Using Technology
Yes They Can: How the 2012 Presidential Campaigns Are Using Technology
From Dean to Obama: How Electoral Politics is Changing
From Dean to Obama: How Electoral Politics is Changing
From Dean to Obama: How Electoral Politics is Changing
From Dean to Obama: How Electoral Politics is Changing
Decentralized and Open Organizations
Decentralized and Open Organizations
Decentralized and Open Organizations
Decentralized and Open Organizations
From Fortresses to Sponges
From Fortresses to Sponges
Read/Write: A Culture of Sharing and Transparency
Read/Write: A Culture of Sharing and Transparency
From Mass Media to the Networked Public Sphere
From Mass Media to the Networked Public Sphere
SOPA/PIPA and the Rise of Networked Public Power
SOPA/PIPA and the Rise of Networked Public Power
Politics in America, Pre-Internet
Politics in America, Pre-Internet
What is Web 2.0?
What is Web 2.0?
From Scarcity to Abundance
From Scarcity to Abundance
Summing up the early internet
Summing up the early internet
Obama Agonistes
Obama Agonistes
Rebooting Politics Obama 2008
Rebooting Politics Obama 2008
The Making of the President 2.0: How the Internet is Changing the Political Game
The Making of the President 2.0: How the Internet is Changing the Political Game
Trustiness mockup
1.
The Trustiness Slide
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