Studied technology involved in E-Wallets and how it helps in payment process,market place model, revenue generation of Paytm,its marketing strategy,demonitisation and its after effects.

1. E-Wallet
Hitendra Bhandari- 114 I Mrunmayee Joshi- 105 I Shruti Jain- 75 I Yashwant- 97

2. E-wallet is a digital wallet refers to an electronic device or
online service that allows an individual to make electronic
transactions.
E-Wallet

3. Types of E-wallet
Closed
Semi
Closed
Open

4. Significance of E-wallet
Go
Cashless
EfficientEfficientSecured
Convenience
Free
Transfers
Cashback
Accessibility
Organised

5. ‘STATE BANK BUDDY’ shall means mobile wallet service of bank and include
the service over the applications.
 Launched on 18 August, 2015
 SBI Buddy launched by Arun Jaitely
 State Bank Buddy – Mobile Wallet
 Available in 13 language
 Freedom to send money to Anyone, pay bills, recharge mobile DTH, flight
bus tickets.

6. Mobikwik is India’s most convenient mobile wallet & online payment system
for shopping, mobile recharge, DTH recharge, money transfer & bill payment.
 Bipin Preet Singh, Upasana Taku is founder of Mobikwik
 Launched in 2009.
 25 million users across country
 Company’s Head Quarter in Gurgaon.
 Parent one Mobikwik system private limited

7.  Launched on August 2010.
 Founder Kunal Shah
 Head Quarter in Mumbai.
 Present owner Snapdeal
 Provides online facility to recharge any mobile phone
The amount paid by the user for recharge is returned in form of shopping
coupons of some of the top retailers in India, thereby making the recharge
virtually free.

8.  Founder Vijay Sharma
 Launched-2010
 Owned by One97 communications
 The company is headquartered in Noida
 Paytm entered India's e-commerce market in 2014
 Focuses on mobile and DTH recharge
It gradually provided recharging and bill payment of various portals
including electricity bills, gas bills, as well as telephone bills & now Paytm
Mall

9. Technology
Near Field Communication

10. QR Codes
 Paying retailers with QR scanners
 Paying retailers without QR scanners
 Paying individuals (such as self-employed professionals)

11. Benefits of QR Code
No special equipment needed
Quick & Easy to use
More Convenience
Increased Safety

12. Payment Method

13. Market Place Model

14. Market Place Model

15. Revenue Generation of Paytm
 Paytm Wallet
 Digital Gold
 Paytm Bank
Paytm Revenue Model can be divided into following categories:
 Marketplace (Paytm Mall)
 Recharge Services
 Bill Payments
 Payment Solutions

16. As of May 2017, Paytm has a valuation of ~ $7 Billion which
includes a stake of one of the global leaders of marketplace
model, Alibaba.

17. Paytm Marketplace (Paytm Mall)
Over 2 mn daily
transaction
Fees
&
commissions
90% prepaid offers
Over 120 mn buyer
India first mobile
only market place

19. Recharge
Services
• Prepaid
recharges
• Tv top ups
• ETC tag for
tolls
• Metro card
Bill Payment
• Govt. bill
payment
• Mobile
Postpaid
• Broad band
• Gas
• Telephone
• Electric bill
• Education fees
Payment
Solutions
• Paytm
Business

20. Payment Wallet
• Semi closed
wallet
• Specific
merchant
locations
• No cash
withdrawal
• Escrow
• Expenses
incurred
Digital gold
• MMTC-PAMP
• Gold delivery
• Gold
trade(future
aspect)
Cross selling
(Banks)
• Mutual funds
• Insurance
• Loans

21. Marketing Strategy

22. Demonetisation

23. After Effects

24. Lose Continues

25. Challenges
CASH
Mass
Market
Appeal
Customer
Loyalty
User
Experience

26. Thank You

29. E-Wallet

30. E-Wallet