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Internet Marketing The Internet Marketing Plans
Topics ,[object Object],[object Object],[object Object],[object Object]
Online Demographics ,[object Object],Most of the world is still not online! ,[object Object],[object Object],[object Object],[object Object]
Online Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],Income
Online Demographics Education Quotable Quote: Early adopters of the Net are the most educated members of society. As the Net diffuses to a wider audience, ease of use and simplicity become even more important. The Net needs to be more "appliance-like". Internet Usage Based on Education and Region
Online Demographics ,[object Object],[object Object],[object Object],Region
Online Demographics Gender The gender gap that characterized the early years of the Net is rapidly closing Internet usage based on gender and place of connection
Online Demographics Usage Continues to Grow
Online Demographics International Access Lags Behind the US Percent of population with Internet access at home or at work (1998)
Perkembangan Jumlah Domain Baru Jumlah Pelanggan dan Pengguna Internet di Indonesia (dalam 000) Sumber : AC Nielsen, dikutip dari Marketing, Agustus 2005 Indonesian Online Statistic
Internet Users by Cities Internet is an upper class domain Sumber : AC Nielsen, dikutip dari Marketing, Agustus 2005
E-mail is the most common feature used Sumber : AC Nielsen, dikutip dari Marketing, Agustus 2005
GENDER AGE EDUCATION 6,5 16,2 16,3 27,7 23,3 10 40 + yr 30-39 yr 25-29 yr 20-24 yr 15-19 yr 10-14 yr Sumber : AC Nielsen, dikutip dari Marketing, Agustus 2005
Online Commerce Statistics Top 20 E-Tailers of June 1999 Source: PC Data Online
Online Commerce Statistics ,[object Object],[object Object],Top 10 Affiliate Programs, April 1999 Source: refer-it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Commerce Statistics Consumers told Greenfield Online the best features of online shopping are the abilities to quickly and easily compare prices and shop at any time.
Online Commerce Statistics ,[object Object],[object Object],[object Object]
Online Commerce Statistics ,[object Object],[object Object],[object Object]
Online Commerce Statistics Source: Data Monitor
Online Commerce Statistics ,[object Object],[object Object],[object Object],More Travelers Booking Online
Online Commerce Statistics Source: NPD Online Research
Online Marketing Cots
Online Marketing Costs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online Marketing Costs ,[object Object],[object Object],A Host For Your Site
Online Marketing Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Host For Your Site
Online Marketing Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Host For Your Site
Online Marketing Costs Development Costs Are On the Rise Source: NetMarketing
Online Marketing Costs ,[object Object],[object Object],Distribution of Costs
Internet Marketing Plan Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traffic Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traffic Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traffic-Driving Tools
Traffic Building ,[object Object],[object Object],[object Object],[object Object],[object Object],Advertising Media Selection
Traffic Building ,[object Object],[object Object],[object Object],[object Object],[object Object],Top Sites
Traffic Building Nuts and Bolts: Banner Formats The Internet Advertising Bureau/CASIE helps standardize the main banner templates Full Banner 468x60 pixels Full Banner with Vertical Navigation Bar 392x72 pixels Half Banner 234x60 pixels
Traffic Building Nuts and Bolts: Banner Formats The Internet Advertising Bureau/CASIE helps standardize the main banner templates Half Banner 234x60 pixels Button 1 120x90 pixels Button 2 120x60 pixels Square Button 125x125 pixels Micro Button 88x31 pixels
Traffic Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Engines

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Internet Marketing Plans

  • 1. Internet Marketing The Internet Marketing Plans
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  • 5. Online Demographics Education Quotable Quote: Early adopters of the Net are the most educated members of society. As the Net diffuses to a wider audience, ease of use and simplicity become even more important. The Net needs to be more "appliance-like". Internet Usage Based on Education and Region
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  • 7. Online Demographics Gender The gender gap that characterized the early years of the Net is rapidly closing Internet usage based on gender and place of connection
  • 8. Online Demographics Usage Continues to Grow
  • 9. Online Demographics International Access Lags Behind the US Percent of population with Internet access at home or at work (1998)
  • 10. Perkembangan Jumlah Domain Baru Jumlah Pelanggan dan Pengguna Internet di Indonesia (dalam 000) Sumber : AC Nielsen, dikutip dari Marketing, Agustus 2005 Indonesian Online Statistic
  • 11. Internet Users by Cities Internet is an upper class domain Sumber : AC Nielsen, dikutip dari Marketing, Agustus 2005
  • 12. E-mail is the most common feature used Sumber : AC Nielsen, dikutip dari Marketing, Agustus 2005
  • 13. GENDER AGE EDUCATION 6,5 16,2 16,3 27,7 23,3 10 40 + yr 30-39 yr 25-29 yr 20-24 yr 15-19 yr 10-14 yr Sumber : AC Nielsen, dikutip dari Marketing, Agustus 2005
  • 14. Online Commerce Statistics Top 20 E-Tailers of June 1999 Source: PC Data Online
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  • 16. Online Commerce Statistics Consumers told Greenfield Online the best features of online shopping are the abilities to quickly and easily compare prices and shop at any time.
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  • 19. Online Commerce Statistics Source: Data Monitor
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  • 21. Online Commerce Statistics Source: NPD Online Research
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  • 27. Online Marketing Costs Development Costs Are On the Rise Source: NetMarketing
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  • 33.
  • 34. Traffic Building Nuts and Bolts: Banner Formats The Internet Advertising Bureau/CASIE helps standardize the main banner templates Full Banner 468x60 pixels Full Banner with Vertical Navigation Bar 392x72 pixels Half Banner 234x60 pixels
  • 35. Traffic Building Nuts and Bolts: Banner Formats The Internet Advertising Bureau/CASIE helps standardize the main banner templates Half Banner 234x60 pixels Button 1 120x90 pixels Button 2 120x60 pixels Square Button 125x125 pixels Micro Button 88x31 pixels
  • 36.