e-business strategy_

1. E-Business Strategies Bob Smith Associate Professor/Extension Specialist Dept. of Wood Science and Forest Products Virginia Tech E-Commerce: Impacting the Way We do Business October 1-2, 2001, Nashville TN

3. Why the Internet?

4. “ When history is written, the creation of the Internet may be ranked alongside Johann Gutenberg’s printing press and Marconi’s radio as among the major advancements in human communication.” Roanoke Times, March 1, 1997

15. Internet

23. What’s Being Sold? Source: Forester Research Inc. 1998

25. Why an E-Commerce Strategy

38. What is Strategy

40. The goal is to develop a sustainable competitive advantage. There are generally two forms of competition, Operating effectiveness (production) or Competitive position (marketing)

45. Differentiation can provide insulation against competitors because of brand loyalty by customers and a resulting lower sensitivity to price

46. Focus Key Idea: Focus on a particular buyer group, segment of the product line, or geographic market

47. This strategy is built around serving a particular target market very well. The premise is that a firm is able to serve its narrow strategic target more effectively or efficiently than competitors who are competing more broadly By effectively implementing this strategy a firm can achieve differentiation by better meeting the market needs or lower costs through specialization, or both

49. Generic Strategies Summary

52. Determining Competitive Advantage

53. Strategic Planning Industry and competitive analysis Electronic Commerce, 2000 Strategy formulation Strategy reassessment Implement-ation plan

56. Strengths (S) Weaknesses (W) INTERNAL FACTORS Company Analysis Production Marketing Electronic Commerce, 2000

57. Opportunities (O) Threats (T) EXTERNAL FACTORS Competitive Analysis Production Marketing Electronic Commerce, 2000

58. Strengths (S) Weaknesses (W) Opportunities (O) Threats (T) INTERNAL FACTORS EXTERNAL FACTORS SO Strategies Generate strategies here that use strengths to take advantages of opportunities WO Strategies Generate strategies here that take advantage of opportunities by overcoming weaknesses ST Strategies Generate strategies here that use strengths to avoid threats WT Strategies Generate strategies here that minimize weaknesses and avoid threats Company and Competitive Analysis Electronic Commerce, 2000

65. Implementing Strategy

73. Promoting Your E-business