Ch11 Pricing In Online World

Internet Marketing Pricing in an Online World

Topics ,[object Object],[object Object],[object Object],[object Object]

The Power of Pricing ,[object Object],[object Object],[object Object],Drucker’s Pricing Sins

The Power of Pricing Figure 11.1 Pricing is Tightly Linked to Profitability Proper pricing must reflect changes brought about by the Internet The High Leverage of Proper Pricing

Price Sensitivity & the Net ,[object Object],[object Object],[object Object],[object Object],Price Sensitivity and Online Information

Price Sensitivity & the Net ,[object Object],[object Object],[object Object],[object Object],[object Object],The Unique Value Effect

Price Sensitivity & the Net ,[object Object],[object Object],[object Object],[object Object],[object Object],The Substitute Awareness Effect

Price Sensitivity & the Net ,[object Object],[object Object],[object Object],Total Expenditure Effect

Price Sensitivity & the Net ,[object Object],[object Object],[object Object],[object Object],Shared Cost Effect

Price Sensitivity & the Net ,[object Object],[object Object],[object Object],[object Object],[object Object],Price-Quality Effect

Price Sensitivity & the Net ,[object Object],[object Object],[object Object],[object Object],Inventory Effect

Real-Time Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why Simple Pricing Approaches Fail

Real-Time Pricing Alternatives ,[object Object],[object Object],[object Object]

Real-Time Pricing Alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Auctions as Real-Time Pricing

Real-Time Pricing Alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Auctions as Real-Time Pricing

Real-Time Pricing Alternatives A Flow Chart Toward Online Auctions Evolving toward Online Auction Physical Auction Enabler Absentee Bidding Allowed Consignment Selling With Online Purchase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fully Online Auctions Figure 11.11

Real-Time Pricing Alternatives ,[object Object],[object Object],[object Object],[object Object],Online Rental Markets

Real-Time Pricing Alternatives Yield management is the matching of price and available capacity Yield Management Price Available Capacity

Real-Time Pricing Alternatives ,[object Object],[object Object],[object Object],[object Object],Yield Management

Bundling ,[object Object],[object Object],[object Object],[object Object]

Bundling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

20 Magazine 2 Magazine 1 Magazine Consumer Variations for Bundle The Bundle Demand Curve Bundling Works Well When the Bundle is Viewed More Similarly than Individual Items Figure 11.16

Ch11 Pricing In Online World

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Ch11 Pricing In Online World