1. 1
WHAT IN THE WORLD
CAN MARKETERS TAKE AWAY FROM
TRUMP’S ELECTION VICTORY
Conference Name
DD/MM/YYYY
Mqondisi Gumede

2. SUMMARY
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This election is a cast study of many, many things. It was in some ways:
• A referendum on the establishment (entrenched political elite vs. outsiders)
• It has brought back a re-examination of the electoral system with the 200 year old strong
arguments about the electoral college and its value to the election process of an American
President.
• A whole lot more
Some of those lessons are for political scientists, others for legislators and various other interest
groups. I am going to set up this up from a marketing point of view because…
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3. THE FIRST TEST OF A PRESIDENT
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Regardless of what anybody tells you, is the ability to run a winning marketing campaign.
If you can’t do that, no matter how competent, how experienced, how worthy, Presidency is not
for you.
It’s a campaign that has a very large reach generally pitched at an entire population and reveals
some pretty deep attitudes people hold about their lives and their progress in the world.
THIS IS WHY AN ELECTION CAMPAIGN IS SO RICH WITH LESSONS FOR MARKETERS.
Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted

4. CONTACT
4
Mqondisi Gumede
Copyright of the materials is reserved to Fogg Agency who retain the intellectual property rights for all elements submitted
Email:
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mqondisi@fogg.agency
087 808 0323
087 806 2377
082 378 4761