In this presentation, Vandana introduces the topic of SMAC and associated trends. She says that she wants to build marketing solutions on social media to improve word of mouth marketing for brands.

1. Social, Mobile,
Analytics and
Cloud
(SMAC)
Name: Vandana Gandhi
E-mail:vandana.gandhi95@gmail.com
Twitter Id:vandana.gandhi95@gmail.com
University:Uttar Pradesh Techanical
University
Year/Semester:Final year/8th semester
Branch: B.Tech-Computer Science.

2. Introduction
Businesses are becoming more and more agile,
and technologies such as social media,
mobility, analytics and cloud computing are
coming together to unleash unlimited
opportunities for everyone involved. This
convergence – also known as SMAC – will be
the leading disruptor to the business-
technology ecosystem over the next few years

3. How Do These Technologies
Work Together Coherently?
 With high usage rates of social media channels, it has
turned out to be the greatest source of data mining
for enterprises. It has helped them get precise
information on their target market and offer tailor
made products at the right place and time.
 Analytics processes the captured data to gain
valuable insights like behavioral patterns and
preferences for enterprises.
 Mobile Custom applications enable a consolidated
view of analytics along with other features thereby
enabling improved customer engagement.
 Cloud enables storing the data collected from
different channels and makes it available for analysis
anytime, anywhere.

4. Trends

5. Trends

6. Interest Areas
SOCIAL:-
 Social media websites such as Facebook, Twitter,
Linkedin and Pinterest represent a huge opportunity for
businesses to grab the attention of customers while
simultaneously building a brand image.
 There are plenty of tactics that businesses can employ to
do this including the creation of brand profiles on social
networks such as Facebook fan pages and creative
advertising via branded podcasts and applications, also
known as apps.
 Social media platforms provide the perfect opportunity
to take advantage of word of mouth and to see it
spread.

7. Thank you